You actually have 2 chances to make a first impression when selling

Home Stager with Home Star Staging

When I meet with a home staging client for a home staging consultation  to assist them when preparing their home for sale, I explain that I have a two-fold purpose for being there and that there are actually 2 showings on their home by all prospective buyers - one showing is before ever stepping foot inside their home.

My purpose while providing a home staging consultation as a professional home stager is two-fold;

  1. To give a home seller an honest buyer's eye perspective on how their home shows as well as make recommendations that will help rule out any prospective buyer objections.
  2. To assist the professional photographer in capturing the best shot for the MLS photos. (Photographers are not home stagers, house cleaners or furniture movers!)

    You actually have 2 chances to make a first impression when selling a home, first online the second in person!


The home featured below listed on a Friday & opened its doors to multiple showings, 3 offers by Saturday and went to contract on the Monday following the weekend. The Home sellers took 2 months to get their home ready and hired Home Star Staging to help them prepare their home prior to even hiring a Realtor.  

Stage it, list it, SOLD it!

Family Room before and after with enhancements

Dining room b4 & after "enhanced" with prop rental by Home Star Staging

                                Professional Photography by Unique Exposure Photography 2013                                    


Home Star Staging is a premiere home staging company located in Plano, TX and has been serving the North Texas Real Estate Market since 2006.

  • Pre-list home staging property consultations
  • Post list "trouble shooting" property consultations - no matter how long a home has been on the market there are always ways to improve the chance of sale
  • Owner occupied property staging (utilizing owner supplied furniture & accessories or including some of our own inventory)
  • Vacant & investment property staging (Full and partial rental furniture packages, accessories and staging services)
  • Is your office interested in hosting a home staging class or presentation? Just ask!
  • Contact Karen at 496-964-0516 or Interested in starting your own Home Staging Business in Texas, OK or North West LA

? I can help! Click the link below in the Staging & Redesign Box!

SAR Click Here Info RESA Pro logo

Posted by

Home Staging Dallas - Karen Otto


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Praful Thakkar 05/05/2013 10:08 AM
  2. Winston Heverly 05/26/2013 01:45 PM
Home Selling
Texas Collin County Plano
Stage It Forward...
Lone Star Real Estate Professionals
Staging "Before" & "After" Pictures
Collin County, TX Real Estate Professionals
staging to sell
home star staging
plano home staging
family room before and after
dining room before and after photo

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Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Great pictures showing how well staging works.  Thanks for a great post.

May 02, 2013 03:45 AM #16
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Karen we sure could use someone like you here in Ocala, Fl.  Just came from a gorgeous home but too much stuff in it!

May 02, 2013 05:45 AM #17
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I so agree - if you don't make that first impression good, you'll never get a chance at the second "first impression."

One of my recent newsletters was about this - how agents have 3 chances to make that first impression: On line, on the phone, and in person.

May 02, 2013 07:40 AM #18
Annett T. Block
NextHome Connect Realty - Fort Lauderdale, FL
Your NextHome in Fort Lauderdale Beach

You are so right Karen. Education is everything. Knowledge is power!

May 02, 2013 09:04 AM #19
Margaret Gehr
Chicagoland Home Staging LLC - Naperville, IL

What a wonderful transformation Karen! I'm with you 100% on Educatiing sellers!

May 02, 2013 09:30 AM #20
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

I am intrigued that your sellers took TWO months to get ready.  That is fantastic seller motivation!   

May 02, 2013 10:38 AM #21
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Hi Karen ~ This is a great example of motivated sellers who followed the expert advice of a professional home stager, i.e. Karen Otto of Home Star Staging!

May 02, 2013 04:42 PM #22
Debbie Cook
Long & Foster Real Estate, Inc - Silver Spring, MD
Silver Spring and Takoma Park Maryland Real Estate

What a great job of staging and photographing to get the ULTIMATE look!

May 02, 2013 08:24 PM #23
Tracy Lee Parker

Your photos always amaze me! You should do a booklet for us to take on listing appointments or something we could use on an ipad to show how important staging is. Seeing is believing!

May 03, 2013 05:07 AM #24
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Karen- can't believe I missed this earlier.  You make excellent points about a seller's 2 chances to make a first impression.  

May 04, 2013 07:02 AM #25
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

May 04, 2013 11:38 AM #26
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging,

Consulting is a very important part of what home stagers do among other services Jill.  Thank you!

I hear you Janelle!

Thank you Lyn!

Hutches often block selling features & eat up sq. footage Michael. Thank for reading!

Thanks Gene!

Check AR for some stagers who may be in or near your area Bob.

Great point Marte!

So true Annett!

You know it Margaret!

I wish more sellers would understand the time it sometimes takes to get a home ready for sale Beverly!

Thank you so much Maureen!

Thank you Debbie!

Great idea Tracy! I'm looking into it.

Thank you so much for the feature Kathy!

May 04, 2013 10:25 PM #27
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Karen, imagination seems to go out the window with many Buyers.  The dramatic differences here came at a minimal investment it seems and rewarded the Seller with maximum returns.  The change of focus above the mantle is remarkable then flows outward from there.  Impressive!  

May 05, 2013 01:22 AM #28
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging,

Thanks so much for your thoughtful comment Kevin!

May 05, 2013 02:49 AM #29
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Karen, I see a big change in BEFORE and AFTER pictures! And good to know - in staging, the sellers have 2 chances!

May 05, 2013 10:06 AM #30
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging,

Thanks for checking it out Praful!

May 05, 2013 10:07 AM #31
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

Love the before and after pictures... it sure tells the story!

May 05, 2013 10:31 AM #32
Beth and Richard Witt
Long Island Cash Home Buyer - Huntington, NY
Long Island Cash Home Buyer 516-330-6940

Thanks to Kathy I got to come over and enjoy your post.. Love the photos.. What a difference staging can make... to bad more folks don't take advantage of it...

May 05, 2013 09:59 PM #33
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging,

Thank you Kathy!

I'm grateful you shared that Richard!

May 05, 2013 10:21 PM #34
Wendy Tomm
Beyond the Walls - East St Paul, MB
CCSP, RESA-PRO, BBB - Wpg Realtors
Karen great piece, nice onotos
May 25, 2013 11:21 AM #35
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Karen Otto

Plano Home Staging, Dallas Home Staging,
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