Buyers’ Most Loved Real Estate Photo

Home Stager with

lipstickMy mom is my biggest fan.  She seriously thinks that everything I do, well almost everything I do, is great.  I know, I’m lucky, right?  But, to this day, she has one standard that she insists that I adhere to in her presence.

I always thought it was rooted in vanity, but as I grow older and live with two young men who think nothing of leaving the house with bed head and day old shirts on, I understand.  It is really about first impressions and how important they are.  So, yes mom, as I headed out the door this morning, I made sure that I had my lipstick on.

And, while this may seem like a tangent, this idea of first impressions is huge in your online real estate listing.  Researchers have recently studied the eye movements of buyers looking at online listings and found some statistics that you cannot ignore.

  • Buyers spent 60% of their time looking at the photos.
  • More than 95% of the buyers in the study viewed the first photo (exterior shot of each house) for 20 seconds.  Twice as long as any other photo!
  • After the first 20 seconds, buyer’s eyes wandered all over the screen.
  • Bathrooms were the least looked at photos.
  • Buyers seem to be getting more information from the photos than any other section of the online listing.
  • After viewing 10 listings, there was buyer fatigue and they looked at listings for less time.

The big takeaways for you are:

  1. You have 20 seconds to make a huge first impression.
  2. Your first photo should be amazing!
  3. Your curb appeal photos are the most important (check out fab front doors here).
  4. You should use high quality, professional photos in your listing. (this alone would make your house stand out as it is easy to find tons of poor photos and few professional photos online)
  5. Your house needs to stand out

One last thing…make sure you put your lipstick on today!

If you still aren’t sure how to get your house looking great so that you can have a happy sale, I’d love to help!


Posted by


lori fischer


Rethink Home Interiors                                                

Moving can be stressful.  If you live in the Philadelphia Suburbs and need to get organized to sell, let Home Staging expert and Moving Concierge, Lori Fischer of Rethink Home Interiors help you get your project started + give you peace of mind.                                                                                                                                                                                   610.724.1108

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Comments (4)

Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Great post...and very interesting, just how short that contact moment is.   Needs to be a featured post.

Apr 30, 2013 03:06 AM
Mary Preheim
Realty Executives of Nevada - Las Vegas, NV

I really didn't realize how much time people really spent on photos but when you sit down and actually think about it, you really are more attracted to photos then you are the actual verbiage. Very well said and thank you! I will make sure we use some of your advice next time!

Apr 30, 2013 03:32 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Photos tell the story first. Then if they are interested they will read on. Great post.

Apr 30, 2013 12:18 PM
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

Interesting.   I know I like to look at the photos first.  Only if the photos are appealing do I read all the verbage.

May 02, 2013 10:34 AM