Why Banner Ads Don’t Work

Services for Real Estate Pros with Yelling Mule

Banner BlindnessI always knew banner ads didn’t work very well, and have always opted for Google AdWords Text Ads instead, but when I came across this article from HubSpot I was shocked.

The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468×60 banner has a 0.04% CTR. Those numbers are pretty shocking, but the stats below are almost depressing.

10 Shocking But True Display Advertising Stats

  1. You are more likely to complete NAVY SEAL training than click a banner ad. (Source: Solve Media) Tweet This

  2. Only 8% of internet users account for 85% of clicks on display ads (and some of them aren’t even humans!). (Source: comScore) Tweet This

  3. You are more likely to get a full house while playing poker than click on a banner ad. (Source: Solve Media) Tweet This

  4. The average person is served over 1,700 banner ads per month. Do you remember any? (Source: comScore) Tweet This

  5. You are more likely to summit Mount Everest than click a banner ad. (Source: Solve Media) Tweet This

  6. The average clickthrough rate of display ads is... Read the full article »



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John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

Nice post James, though I cant say Im shocked.  I for one am so tired of having things sold to me regardless of what Im doing that Ive made a decision to actually avoid purchasing from companies that participate in obnoxious banner or pop up sads, I'd never click one.

Apr 30, 2013 03:50 AM #1
Yoni Miller
Advanced Commission - Boca Raton, FL

James, I am not that surprised. I use AdBlock a Safari extension to block ads, so I don't even see them. Banner Ads are so common that after a while we just make a habit of ignoring them. Even commercials ads on Tv, I rarely watch them. Now and days as soon as the commercials come on I grab my phone, or if its recorded I fast forward. Even when I do watch the ads, some of the commercials are funny but I normally am never persuaded to buy anything. 

Apr 30, 2013 03:52 AM #2
Morris Massre
Pembroke Pines, FL
Real Estate Instructor Broward County Florida

This is not only  too funny, but quite sad.  I did not think they worked, but now I more convinced than ever.  Frankly, I cannot even remember clicking on one.

Apr 30, 2013 04:09 AM #3
Jim Crawford
Maximum One Executive REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR

Occasionally, I use ones I designed myself  on my own sites to drive targeted traffic (Click here to search homes in sample subdivision) and they work pretty good as long as they are not overused.  

May 02, 2013 10:20 PM #4
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