Something about your website (or perhaps your marketing) has attracted visitors. That's great! But, once you get a visitor's attention, how are you going to keep a potential client coming back for more?
Content is still king (or queen). Your site's content should be relevant, interesting and well written. Unique content will give your site a better chance of reaching targeted visitors through search engines. Well optimized content will give your site priority placement.
Here's 6 easy ways to keep them coming back again and again:
1. Highlight Special Deals - Create a video or slideshow of your listings and highlight it on your homepage or blog. Be sure to mention any incentives that you or the seller is offering on this property. Let your visitors know that listings are updated often and encourage them to visit regularly so they don't miss out.
2. Keep Your Site Current - Using your blog to keep visitors informed about local events and communities is a great way to attract visitors. Create links between your business and a news story about your topic. Remember that your site is more than just sales - it's about information and cultivating trust. You want to make your visitors feel you are THE source to go to for information. Create video or slideshow tutorials that are relative and interesting. Do a community tour or highlight a community event.
3. Update Information Regularly - Visitors are not interested in returning to the same old information. Keeping your information up-to-date sends a message to visitors that your company is current and serious about doing business. Setting your blog as the home page is one of the easiest ways to do this....as long as you're blogging regularly, that is.
4. Hold a Contest - This is a great way to get visitors excited about your website and what you do. Ask users for feedback. Then, use that feedback as a market research tool. Prizes don't need to be extravagant, but should be fun and appropriate for your target market. A gift card to Home Depot would be a welcome prize for many homeowners.
5. Send out an email Newsletter - This popular promotional tactic is an extremely effective one. While building your list, think quality as opposed to quantity. You can send out thousands of email newsletters but if people aren't interested, you're wasting your time. When opt-outs happen (and they will), look at it as a way to build relationships with contacts who will matter in future business. Keep your newsletters short and informative.
6. Know Your Target Market - An understanding of the needs and goals of your prospective clients is the best way to ensure that your marketing efforts are effective. One way to understand how people come to your site, what pages they visit, how long they stayed on your site, what search terms they used to find your site, etc. is through Google Analytics. Set up a free account and check it often. This will help you target your marketing in a more effective manner.
If you're website is lacking return visitors, give these six tips a try. Becoming THE source of information your visitors are looking for will keep them coming back again and again.
Originally posted at Real Estate Support Blog by Second Self Virtual Assistance
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