Do You Believe? Or Should You...

Real Estate Agent with Palmer House Properties 292385



I recently wrote a blog post about a local community here in Alpharetta, The Enclave at Milton Park.

I wrote it because as soon as I saw it, I fell in love. I was excited about it and wanted everyone to know about it because eventhough it sits on a major street, it is unlikely you would think it was a townhome community and highly likely that you would ride right past it. I have done it myself so many times and when I found it, I actually stumbled upon it. 


This isn't another blog about that community, it is actually a blog about believing what we are writing about the homes we list and the communities we market. Are we writing for marketing sake because it is our jobs to do so or are we really BELIEVING what we are writing? Are we really excited about them or are they products and we are doing what we need to do to fulfill our duties to our clients? I ask because of a comment I received on the post this morning. The commenter said she wanted to visit there. I was excited because I want her to. I want EVERYONE to visit. I happen to think it's a cool place. 

I'm a writer. I'm more of a poet than anything. My facebook friends love my stats because they invoke thought and conversation. Someone told me yesterday I should be a blogger (this let me know I'm not doing a good job at it because she didn't know that I did blog, lol). My point here is that when we invoke emotion and thought, we keep readers engaged. Listing the facts and showing what we know is great but actually leaving a reader salivating and waiting for the next line is a good feeling and I think it actually does great things for business. 

I believe SEO is great. Getting the facts out and showing the public that you know your stuff is great as well but what put the icing on the cake is actually BELIEVING and being excited about what you're marketing.

Am I alone in my thoughts? Do YOU believe? Or should you?

Posted by

Selling? Buying? You should call me for that. Dee Neal Palmer House Properties 678.387.9309

Dee Neal Atlanta Area Real Estate

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Comments (23)

Dee Neal
Palmer House Properties - Alpharetta, GA
Atlanta Area Real Estate

yes! if people are gonna see righ through you, then they should see something good shining. ok we know how many bedrooms, ba, etc but what makes this property POP and its the agent's enthusiasm about it. 

Apr 30, 2013 11:55 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

You are the "popping" Queen of Real Estate....Go Dee!

Apr 30, 2013 11:58 PM
Dee Neal
Palmer House Properties - Alpharetta, GA
Atlanta Area Real Estate
Awww dam. Consider my ego stroked lol thank you sir lol
May 01, 2013 12:06 AM
Charlie Dresen
The Group, Inc - Steamboat Springs, CO
Steamboat Springs, CO e-Pro

You've got great enthusiasm and it does shine through! You are a natural writer, unlike some of us.

So....coincidently, I just had to google Alpharetta yesterday. Someone from there just bought a place in my home town of Steamboat Springs and I was checking to make sure it was in the U.S.....

May 01, 2013 12:47 AM
Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Dee, anytime we believe in what we are saying or doing, we do it better. If you really love the property you are describing, it will come through in your words. 

May 01, 2013 12:49 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

The caption of this blog post has me suddenly hungry for peanut butter...and thinking Peter Pan, never grow up..being able to fly in tight green suit. Ouch. Being the blogger, real estate professional that is the same people your family and friends know is transparency, refreshing.

May 01, 2013 01:10 AM
Helen and Larry Prier- Re-Max Gateway - Residential Real Estate
RE-MAX Gateway- Residential Real Estate Sales - Anacortes, WA
Anacortes & surrounding Skagit & Island Counties

Dee, I have always believed that you had to show your passion and excitiement for a place. It shows through. Good Post.

May 01, 2013 01:12 AM
Dee Neal
Palmer House Properties - Alpharetta, GA
Atlanta Area Real Estate
Maria I agree. What better selling position than realness. If you love it, it not only shoes through your writing but you fight for it too. Andrew: I'm going to go eat peanut butter now lol YUM Helen thanks. Enthusiasm goes a loooonnnggg way.
May 01, 2013 01:24 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

It is easy to recognize post that are written with patient and care. Your style is beautiful and I'm looking forward for more of your posts about your community.

May 01, 2013 01:29 AM
Harry F. D'Elia III
Avant Garde Residential Management Services - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Blogging gives me an opportunity to put my thoughts out there for the public to view. Believe and Blog

May 01, 2013 01:48 AM
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Great blog thank you for sharing your thoughts on believing in your community. Have a blessed day

May 01, 2013 02:20 AM
Scott Fogleman
Richmond, VA

Dee- You can tell when an agent believes and when they dont..

May 01, 2013 03:29 AM
Dee Neal
Palmer House Properties - Alpharetta, GA
Atlanta Area Real Estate

hey i got spammed. 


Scott: you're right. blogs shouldn't read like tasks


Laura: thanks a lot. 


Harry: yes relax, relate, and believe ;-)

Inna: you made me style. thank you. I'm glad you enjoyed it. 

May 01, 2013 06:41 AM
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

I think that it is important to infuse "you" in your posts, and that sometimes means balancing a personal post with a community oriented one.

May 01, 2013 07:25 AM
Jeanne Dufort
Coldwell Banker Lake Country - Madison, GA
Madison and Lake Oconee GA

Enthusiasm is contagious!  I can't tell you the times I have been complimented on the way I present my local community - its a place I fell in love with, and continue to appreciate.  Sharing it is one of the best pleasures in my business life!

May 01, 2013 09:25 AM
Trisha Bush-LeFore
Preferred Properties Land & Homes - Walla Walla, WA
Providing Realtor Services in the Walla Walla Area

We love to work exclusively with only what we believe to be magical to ourselves and our clients! It's hard to sell someone on something when you aren't excited about it yourself.

May 01, 2013 10:17 AM
Cassandra Stewart
Future Home Realty - Tampa, FL
Your Tampa Florida Agent

Great post Dee! You have a great point. If your writing doesn't keep the reader interested, you could lose a potential client because of the way that the information is being presented. I'm new to blogging and am going to keep this in mind. Hmm, now where is that bookmark link. All the best to you!


May 01, 2013 11:13 AM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Dee, pretty much I only write about stuff I believe in, and that is why people who contact me already have a trust built in - it's me :) Sounds like you are the same way!


May 01, 2013 11:13 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I love my city and I hope you tell that by reading my posts but I also provide a lot of factual information like market reports. If that was all I was writing, there would be a problem but mixing up passion and stats can be good.

May 01, 2013 02:00 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Dee - I agree that it shows when we really believe in something.  It just shines through.

May 01, 2013 03:53 PM