B E L I E V E
I recently wrote a blog post about a local community here in Alpharetta, The Enclave at Milton Park.
I wrote it because as soon as I saw it, I fell in love. I was excited about it and wanted everyone to know about it because eventhough it sits on a major street, it is unlikely you would think it was a townhome community and highly likely that you would ride right past it. I have done it myself so many times and when I found it, I actually stumbled upon it.
This isn't another blog about that community, it is actually a blog about believing what we are writing about the homes we list and the communities we market. Are we writing for marketing sake because it is our jobs to do so or are we really BELIEVING what we are writing? Are we really excited about them or are they products and we are doing what we need to do to fulfill our duties to our clients? I ask because of a comment I received on the post this morning. The commenter said she wanted to visit there. I was excited because I want her to. I want EVERYONE to visit. I happen to think it's a cool place.
I'm a writer. I'm more of a poet than anything. My facebook friends love my stats because they invoke thought and conversation. Someone told me yesterday I should be a blogger (this let me know I'm not doing a good job at it because she didn't know that I did blog, lol). My point here is that when we invoke emotion and thought, we keep readers engaged. Listing the facts and showing what we know is great but actually leaving a reader salivating and waiting for the next line is a good feeling and I think it actually does great things for business.
I believe SEO is great. Getting the facts out and showing the public that you know your stuff is great as well but what put the icing on the cake is actually BELIEVING and being excited about what you're marketing.
Am I alone in my thoughts? Do YOU believe? Or should you?