Surviving In Real Estate Requires "growing a pair".

Real Estate Broker/Owner with Tutas Towne Realty, Inc and Garden Views Realty, LLC BK607690

orlando florida short sale specialist


Are you working on getting business today? I am. In fact it's what I do every day. My job is generating business. For any one wanting to work in real estate, as a career, generating business is the number one skill you must learn.

First and foremost it requires work. Not hard work but consistent and persistent work. This means making a plan and sticking to it. Not for a month or for six months but for EVER.

But where do you begin? What activities should you work on?

When in doubt I always go to Google. If I were new to the business I would simply Google "How to generate real estate leads"

Click on the link and there are 4,300,000 results. Don't you think there may be some good ideas in there somewhere?

Here's a list of some lead generating activities you could do today.

  1. Mail out to expired listings
  2. Mail out to 60 day late pre-foreclosures
  3. Call some FSBOs
  4. Start a hyper local blog
  5. Create a website for first time home buyers
  6. Walk your neighborhood and talk real estate with people


......take the bull by the "pair" and figure it out. If you can't figure out this one thing you will NEVER make it in real estate. The requirements to get in this business are minimal. However, in order to stay in this business, the effort required is far from minimal. It requires motivation, a desire to succeed, willingness to learn and the ability to "just do it".

People that are successful in real estate are mostly students of real estate. We live and breathe real estate. It's more than a job. It's more than something we just do when we have to. It's more than just waiting for things to happen.

We are proactive. We figure out what needs to be done and then we do it. We don't depend on others for our success. We read everything we can get our hands on related to real estate, marketing, running a business and etc. Then we implement what we learn. We take action. And we take it every day. Do you?

As always I'm willing to help with any of this. BUT I'm not going to do it for you. You have to take the initiative.

Surviving in real estate requires "growing a pair".

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***I am NOT an Attorney nor do I play one on TV. Click the button below for my Bio.

The BIO for Bryant Tutas


 Tutas Towne Realty, Inc handles Florida real estate sales, Florida short sales, Florida strategic short sales, Florida pre-foreclosure sales, Florida foreclosures in Kissimmee Florida Short Sales, Davenport Florida Short Sales, Haines City Florida Short Sales, Poinciana Florida Short Sales, Solivita Florida Short Sales,  Orlando Florida Short Sales, Celebration Florida Short Sales, Windermere Florida Short Sales. Serving all of Polk, Osceola and Orange Counties Florida. Florida Short Sale Broker. Short Sale Florida.

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Comments (38)

Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

You can do a lot from your computer these days, but there's nothing like going out the door and finding business. I am always amazed whom I meet and how it ties into my business.

May 01, 2013 07:27 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the inspiration. I need to send out some letters.

May 01, 2013 08:01 AM
Jerrill Ewing
N & J Lake Properties, LLC - Eatonton, GA

My broker does and teaches all of to lead generate.  It is why we are a firm of successful agents

May 01, 2013 08:22 AM
Kim & Kristine Halverson
Compass - Santa Monica, CA
Sisters, Realtors

Hi, yes, live and breath real estate.  It's an obsession!  Kristine

May 01, 2013 08:39 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Bryant, great post and so very true.  Follow through and accountability are excellent things to have when you have a plan as well.

May 01, 2013 09:22 AM
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

"For any one wanting to work in real estate, as a career, generating business is the number one skill you must learn."

You're so right about that.  Now why do't they teach that in real estate school.

May 01, 2013 09:49 AM
Trisha Bush-LeFore
Preferred Properties Land & Homes - Walla Walla, WA
Providing Realtor Services in the Walla Walla Area

How funny when people get into the business and expect all business to be handed to them on a platter. They quickly realize that they'll have to go out there and get it themselves!

May 01, 2013 10:08 AM
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Like Bob, I Love the title. Any minute now, I'll be growing a pair.

May 01, 2013 10:18 AM
Janice Zaltman
United Realty Group - Boca Raton, FL
South Florida Residential Real Estate

Our business is like multi-tasking on steroids so it is important to have a plan and goals and stick to it. Thanks for your post.

May 01, 2013 11:36 AM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

You have to be a self-starter to make it in this business, that's for sure! Sharon

May 01, 2013 11:38 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

It's like eating healthier and staying active . . . it's not for a month, or six months, it's a life-long commitment.  Not hard to do, but definitely changing patterns or old habits might be involved.

May 01, 2013 11:46 AM
Digital Digital
Alachua, FL
full service


Thanks for sharing words of wisdom.

Yes, we all need to work on lead generation every day in order to be successful. Including doing the right things even when we don't feel like it...


May 01, 2013 01:06 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

BB - We have to work on generating new business every day because you're right; we won't be in it long otherwise.

May 01, 2013 03:41 PM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

I couldn't agree more.  I've seen many come and go in this business, and most of them go because the business dries up for them.  They haven't had the "pair" to just get out there and do it.  No excuses...  if you want to make it in this business  you do have to live and breathe real estate.  Good post.  

May 01, 2013 06:45 PM
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

OK so maybe "growing a pair" wasn't the best phrasing :) But hey Bob liked it.

Thanks for stopping by.

Your comments are always appreciated.

May 02, 2013 12:25 AM
Stephanie Arnett
ERA Town & Campus Realty - Starkville, MS
SRS, IMSD, Broker Associate, REALTOR

Thanks for the wake-up call; I needed it this week!!

May 02, 2013 01:49 AM
Helen and Larry Prier- Re-Max Gateway - Residential Real Estate
RE-MAX Gateway- Residential Real Estate Sales - Anacortes, WA
Anacortes & surrounding Skagit & Island Counties

Thanks for the push. I will try a couple of your tips. Yes, we all need to grow something, us gals will just have to do with Guts and determination.

May 02, 2013 02:16 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thanks for the motivation!  Time to "just do it!"  I've been told by the experts that our FSBO marketing is picking up.  time to cruise the hoods!

May 02, 2013 03:54 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome
Growing a you a feature. We need to figure out what is needed and go do it! That sums up the business plan.
May 05, 2013 12:22 PM
Ron Climer
Keller Williams Realty Mountain Partners - Tryon, NC

This is a great article.  Thank you.

May 05, 2013 08:14 PM