4 Super Fast Ways to Build Your Real Estate CRM Database

Real Estate Technology with IXACT Contact Real Estate CRM

4 Ways to Grow Your Real Estate CRM Database:A REALTORS® most valuable business asset is their real estate CRM database. In fact, it’s the only tangible asset an agent has. Things like experience and track record are intangible assets.

The more quality contacts in your real estate CRM database, the more repeat client transactions and referrals will likely come your way. Of course, you need to keep in touch with these contacts over time and do so in the right ways.

But perhaps you’re just starting out in real estate sales and don’t have a lot of people in your real estate sphere of influence (SOI). Or, maybe you’ve been in the business a while but don’t have as many contacts (leads, clients, business-to-business referral sources etc.) as you’d like. If this is the case, this blog post is for you!

4 Ways to Grow Your Real Estate CRM Database:

1. Do an inventory of your professional and personal network

If you take the time to think of everyone you know who are not currently in your database, you’ll probably realize that you know a lot more people than you think.

Think of your friends, colleagues, neighbors, family members, and business professionals you’ve come in contact with, such as contractors, mortgage brokers, attorneys, florists, and so on. Then, add them to your real estate CRM, where appropriate.

2. Host client appreciation parties

Client appreciation events (such as a wine and cheese party, a cooking class, or a hot air balloon ride) are a great way to build client loyalty and meet new people to add to your real estate database.

These events should be an ongoing part of your real estate marketing plan. They take less than 5 minutes to schedule in your real estate CRM using the system’s Keep in Touch dashboard. You can also send out personalized email invitations with your CRM in a very short amount of time.

3. Introduce yourself to businesses

Other business professionals, such as contractors, movers, and designers, can be a great source of referrals for you. Make an effort to introduce yourself to those who don’t know you yet. One new business-to-business referral source can generate dozens of referrals over the coming years.

“Other business professionals can be a great source of referrals” [Tweet this]

When you reach out to other professionals, make sure the conversation with them isn’t all about you. Ask how you can help them and make a concerted effort to learn about what they do.

4. Long-lost contacts

Take the initiative to call those you’ve lost contact with. Here is a great script to use when calling these people. If they agree to re-start the relationship with you, make sure you take advantage of your real estate CRM’s drip marketing programs and professionally designed and written monthly e-Newsletter to keep in touch over time.

The takeaway here is to always be on the lookout for ways you can build your SOI and add quality contacts to your real estate database.

Did you find this post helpful? Please let me know by leaving a comment below.

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Randy Bocook
Keller Williams Coastal Area Partners - Richmond Hill, GA
Selling Coastal Georgia

Great article and tips. I hope you have a great 2013

May 07, 2013 02:06 AM #1
Allison Bernard
Keller Williams Central Rhode Island - East Greenwich, RI
Real Estate & Relocation Services 401-533-6916

THe combo of the party and the business introductions are perfect little pieces of advice for me.  The Broker Owner of the brokerage I am at told me he will be running an ad in the Daily Reminder anouncing that I have joined the agency. Once this goes out in the paper it would be nice to introduce myself to the surrounding businesses with a handshake.  And I could invite them to a party at the office to unveil my website and show them how to do searches.

May 07, 2013 04:56 AM #2
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Randy: Thank you, you too!

Allison: That would be a great idea! Let me know how it goes.

May 08, 2013 07:19 AM #3
Alan Harris
Keller Williams Realty - San Diego, CA
San Diego Real Estate Broker with Keller Williams

These are great tips, Rich. I recently have tried reaching out to old contacts and have had success in, as you mentioned, 're-starting' our relationship. With the script and additional steps that are included in the link you've provided, it would be easier to reconnect with my previous contacts. Thanks for sharing this with us!

May 09, 2013 02:58 AM #4
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Glad to hear that. Thanks Alan.

May 09, 2013 05:43 AM #5
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Real Estate CRM & Marketing Made Easy!
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