Market Leader to be Acquired By Trulia

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Services for Real Estate Pros with Suplari, Inc.
https://activerain.com/droplet/VtX

Trulia Market Leader AcquisitionWe wanted to be the first to share the news with you.

Today, it was announced that Market Leader is being acquired by Trulia.  

For anyone unaware, Market Leader is the parent company of ActiveRain and is the leading provider of Internet based customer relationship management & marketing software in the residential real estate industry.  Trulia is a leading online destination for real estate, enabling real estate professionals to communicate with hundreds of thousands of transaction-ready home buyers and sellers each month.  The combined company will have more than 135,000 software customers using Market Leader software AND more than 31 million home buyers and sellers that visit Trulia each month. 

So, what does this mean for ActiveRain members?  

Not much actually.  

It will be business as usual at both ActiveRain and Market Leader.  ActiveRain will continue to operate as ActiveRain.  Market Leader will continue to operate under the Market Leader brand and continue day-to-day operations largely unchanged. We are all excited about this deal, and the entire ActiveRain team will continue with the same responsibilities as before.

Over time, we expect that we will be able to offer you various additional products and services that will arise from integration of the two companies’ products.

Stay tuned as there are great things to come.   Bob, Kerrie, myself and the  rest of the team here at ActiveRain will be monitoring this blog post all day.  Feel free to leave us a comment or ask a question.

Below are some links to press coverage of our announcement:

 

Jump to Comments

UPDATE: The below legal disclaimer is required by the US Securities & Exchange Commission since both Trulia and Market Leader are both publicly traded companies. 

Legal Disclaimer - Forward-Looking Statements

Statements made in this communication and related statements that express Market Leader, Inc’s (“Market Leader”) or our management’s intentions, hopes, indications, beliefs, expectations, or predictions of the future constitute forward-looking statements, as defined by the Private Securities Litigation Reform Act of 1995, and relate to matters that are not historical facts.  In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these words or other similar terms or expressions that concern Market Leader’s expectations, strategy, plans or intentions.  These statements include those regarding the closing of the merger transaction, the expected timing of the merger transaction and the potential effects of the merger transaction, including if it does not close.

These statements are not guarantees of future performance or events and are subject to risks, uncertainties and assumptions that could cause actual results or events to vary materially from those indicated in this communication, including: the ability to obtain regulatory approvals of the merger transaction on the proposed terms and schedule; the failure of Market Leader’s shareholders to approve the merger transaction; disruption to our business, including customer, employee and supplier relationships resulting from the merger transaction; the effect of the merger transaction on pricing, spending, third-party relationships and revenues; and other factors described in Market Leader’s reports filed with the SEC, including our annual report for the year ended December 31, 2012 and subsequent quarterly reports filed with the SEC, which risks and uncertainties are incorporated herein by reference. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this communication.  Except to the extent required by law, Market Leader disclaims any obligation to update any forward-looking statements after the distribution of this communication, whether as a result of new information, future events, changes in assumptions, or otherwise.

Important Additional Information about the Proposed Transaction

This communication does not constitute a solicitation of any vote or approval.  This filing is being made in respect of a proposed merger transaction involving Trulia, Inc. (“Trulia”) and Market Leader.  In connection with the proposed transaction, Trulia plans to file with the Securities and Exchange Commission (“SEC”)  a Registration Statement on Form S-4 that will include a proxy statement of Market Leader, Inc. that also constitutes a prospectus of Trulia. 

Market Leader, Inc. will mail the proxy statement/prospectus to each of its shareholders. THE JOINT PROXY STATEMENT/PROSPECTUS TO BE FILED WITH THE SEC RELATED TO THE PROPOSED TRANSACTION WILL CONTAIN IMPORTANT INFORMATION ABOUT TRULIA, INC, MARKET LEADER, INC., THE PROPOSED TRANSACTION AND RELATED MATTERS.  INVESTORS ARE URGED TO CAREFULLY READ THE JOINT PROXY STATEMENT/PROSPECTUS AND OTHER DOCUMENTS TO BE FILED WITH THE SEC (OR INCORPORATED BY REFERENCE INTO THE JOINT PROXY STATEMENT/PROSPECTUS) IN CONNECTION WITH THE PROPOSED MERGER, WHEN AVAILABLE. 

Investors and shareholders will be able to obtain free copies of the joint proxy statement/prospectus, when it is filed with the SEC, and other documents filed by Market Leader with the SEC through the website maintained by the SEC at www.sec.gov or by contacting Market Leader Investor Relations at ir@marketleader.com. In addition, investors and shareholders will be able to obtain free copies of the documents filed with the SEC on Market Leader’s website at www.marketleader.com (which website is not incorporated herein by reference).

Participants in the Acquisition of Market Leader

Market Leader, Trulia and their respective directors and officers and certain other members of management and employees may be deemed to be participants in the solicitation of proxies from its shareholders in connection with the merger transaction. Information regarding these persons who may, under the rules of the SEC, be considered participants in the solicitation of Market Leader’s shareholders in connection with the proposed merger transaction will be set forth in the Registration Statement on Form S-4 and proxy statement/prospectus described above when filed with the SEC. Additional information regarding Trulia’s executive officers and directors is included in Trulia’s definitive proxy statement, which was filed with the Securities and Exchange Commission on April 29, 2013, and additional information regarding Market Leader’s executive officers and directors is included in Market Leader’s definitive proxy statement, which was filed with the Securities and Exchange Commission on April 15, 2013. You can obtain free copies of these documents from Trulia or Market Leader using the contact information above.

 

Posted by

Nikesh Parekh

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Re-Blogged 8 times:

Re-Blogged By Re-Blogged At
  1. Bob Miller 05/07/2013 08:15 PM
  2. Wallace S. Gibson, CPM 05/07/2013 08:39 PM
  3. Lenn Harley 05/07/2013 08:53 PM
  4. Roy Kelley 05/07/2013 10:40 PM
  5. Fred Griffin, on leave of absence from ActiveRain 05/08/2013 12:58 AM
  6. Jon Kolsky 05/08/2013 03:27 AM
  7. Rob Drakeley 05/09/2013 12:28 AM
  8. Winston Heverly 05/31/2013 03:29 PM
Topic:
ActiveRain Community
Tags:
trulia
market leader acquisition

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Rainmaker
1,004,473
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Brien in #209:  Dead wrong, huh?  It sounds like you could use a cold shower.  It might help you cool off a bit.  Why such an over-reaction in your comment to me?

I was ONLY referring to the changes that might come about to Active Rain.  I know nothing about Trulia, and did not even mention the WORD Trulia in my comment.  I really resent your steam-roller attitude towards me and what you THINK my opinion is.

May 10, 2013 03:41 AM #215
Rainmaker
494,549
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Maybe you all should read the Inman report and make sure to read the linked articles as well:

Are statewide MLSs the answer to Zillow, Trulia, realtor.com?

I can see it now: A national MLS that is serviced by Trulia (and/or Zillow etc.) which drives the business further and further away from the reality of "local" and into the National mainstream with very poor results for the public...meanwhile those sites will be charging all of us for our own data and will be cleaning up on the revenue from real estate agents who are paying them, in a desperate attempt to make a living!

May 10, 2013 03:45 AM #216
Rainmaker
657,515
Pat & Wayne Harriman
Harriman Real Estate, LLC (203) 672-4499 - Wallingford, CT
Broker/Owners, Wallingford CT Real Estate

Geez, can't we all just get along? I feel like I'm in the Raise The Bar group on Facebook...

May 10, 2013 04:16 AM #217
Ambassador
581,612
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Paula: Personally, I see nothing alarming about a National-wide MLS. In fact, I would welcome it. Obviously, someone of that size would have the wherewithal to develop & maintain a top notch platform, using all the latest technologies, to give consumers the very best information and experience. Unfortunately, there are a lot of local & regional Mom & Pop MLS operations that simply do not have the capability of resources to stay on top of emerging technologies and trends. And for many agents/brokers who sell across multiple states, it would be more efficient and economical to only have to be concerned with one MLS.

Nobody (Trulia, Zillow, etc.) forces us to pay one iota for our listings. I grow really tired of that accusation. I think your concerns here are blown way out of proportion. I can empathize with a bad experience(s) you may have had with Trulia, but everybody makes mistakes. Some folks have had great experiences there. Same with Zillow and Market Leader.

I see absolutely no reason why you shouldn't continue your participation here as usual.

May 10, 2013 09:23 AM #218
Rainer
441,580
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

I am not a big fan of the "resell data" business model, so not a fan of Trulia, Zillow, Homefinder or even Realtor.com

Local and regional MLS's have missed the boat by not providing across-the-board, information intensive, no BS, websites that target their area.  If I'm moving to Podunk, I want to see the Podunk MLS web site!

A nation-wide MLS - that would be an information disaster.  That is exactly what the above named folks are (or want to be) but with a public face - so they can convince us that they are better at getting the word out than we are - for a price.

I for one will continue to use AR as a resource and a GREAT forum with FANTASTIC people, but will exit if I smell a rat.

Paula, I have to agree, we think a lot alike.  Trulia isn't doing this for a warm, fuzzy feeling of association with AR or Market Leader.

May 10, 2013 12:49 PM #219
Ambassador
581,612
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

John - okay, so in one sentence you state that local and regional MLS's have missed the boat. And yet, you suggest that a National MLS would be an information disaster. So who exactly has the potential of doing the job that needs to be done? So many local & regional MLS operations simply do not have the resources to provide us and the consumer with what they need.

How exactly would a National MLS be an information disaster?

Understand, I don't think a National MLS will ever come about, just curious about your reasons....

When Market Leader bought ActiveRain, there was a ton of concern expressed by the membership. A lot of excitement and worry for nothing. Things actually got better in many ways.

Now Trulia is purchasing Market Leader (of which ActiveRain is just a very small portion of the pie) and everyone is getting all worked up again.

As far a I'm concerned, I'm not concerned. Business as usual. I am way too busy for witch hunts and conspiracy theories. I'll keep posting my content here on AR, rank crazy good in the search engines, and generate qualified leads!

 

May 10, 2013 02:06 PM #220
Ambassador
671,777
John DL Arendsen
CREST BACKYARD HOMES, ON THE LEVEL GENERAL & FACTORY BUILT HOME CONTRACTOR, TAG REAL ESTATE SALES & INVESTMENTS - Leucadia, CA
Crest Backyard Homes "ADU" dealer & Contractor

Paula, I'm not sure if your comment, "No, you are just paying for your own listings! Enjoy the cool aid" was directed at me but if it was I can only respond by asking you if you really read my comment. What do you not understand about FREE?  Please do yourself a favor before you continue embarrassing yourself. Thoroughly read comments before you go off on an answer. 

Once again, here's what I said: "It (Trulia) has garnered me 100 leads to date several of which have been converted into some form of business for my Manufactured Home foundation retrofitting and engineered certification biz and a few good MH sales leads and even some RE leads as well and until just this month I've never spent one nickel on advertising."

 

 

 

May 10, 2013 02:54 PM #221
Rainer
441,580
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

Rich,

When I said local and regional MLS's had missed the boat, that didn't mean they couldn't get on another one, but it better be a speed boat.

As I said, they (local & regional) are the ones that should be providing "first person" information on specific properties, not IDX generated and aggregated information that is, more often than it should be, wrong - my exact reasoning against a national MLS.  Besides the different requirements of 50 individual real estate commissions, there are so many area specific needs for input data, I think it would be a quagmire that could not be waded through.  Despite the fact most folks know where they are going next time they move.

I guess my question to you is, What does your MLS not provide that you need Trulia, Zillow, etc to fill in?  There are numerous MLS software providers out there, and they are NOT all the same.  If your MLS is not providing the needed results, there is always the ability to switch.

I would never say that Trulia, Zillow, etc. do not provide a "service" for potential buyers.  They do so by providing superfluous, generalized information/links along with the IDX pull.  My beef is that information often misleads buyers about local conditions, ie. financing, credit scores, trends, crime data.

Trulia, Zillow, etc. have developed websites that allow potential buyers the ability to search and see partial MLS data.  They have partnered with Bing & Google for map views, Google for the additional information, and are trying mightily to convinced buyers they can access all needed information from each one's site.

Then is when the money comes in.  As they, rightly or wrongly, convince the masses they have it all, they turn around and sell "exposure packages" to individual firms and agents.  As with any well-thought-out product, they continue to "update/change/evolve" the product to sell "multiple variations on a theme" to agents who think they can gain the upper hand on the competition by buying placement.

A local MLS could/should provide higher quality, target-specific, firm-blind, web based information.  Access to Google/Bing maps and information is available at very reasonable rates.

Every MLS provider has the ability to build or provide feed data for a public side/site to their MLS clients.  Based on my research of MLS fees most folks pay, there is no excuse not to "corral" the information along with the buyers - thereby giving potential buyers up-to-date, accurate, consistent, local and relevant information.

Your website has tons of local, relevant information, links and Google Maps on Kitsap, and obviously you have spent time and money developing it.  Of course you would rather have folks coming to your site than those we have referenced.

Why then are we allowing our information to be distributed by folks who don't have our best interests at heart and then trying to buy our way back to relevance on their websites?

May 12, 2013 11:30 AM #222
Rainmaker
494,549
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

John: Bravo!!!--Thanks for clarifying the whole picture for those who want to see it! I am sure there are still those agents out there who have bought into the idea of what Trulia and Zillow offer to agents without thinking it through. Therein lies the difference of opinion. There are so many agents who don't want to refine their local knowledge and they mistakingly think that they can get the exposure of those giant sites so that they APPEAR to be the local specialists when they are in fact the antithesis of that. It may take a very long time before the truth will out--But it will eventually and those who are out there trying to make the business of real estate into something other than what it is ("All Real Estate Is Local!") will find out the hard way...then of course they will be on to the next Big Deal!

May 13, 2013 06:10 AM #223
Ambassador
671,777
John DL Arendsen
CREST BACKYARD HOMES, ON THE LEVEL GENERAL & FACTORY BUILT HOME CONTRACTOR, TAG REAL ESTATE SALES & INVESTMENTS - Leucadia, CA
Crest Backyard Homes "ADU" dealer & Contractor

LOLOLOLOLOLOLOL!!!! Paula, this thread is becoming an award winning stand up comedy. I did a Trulia search and much to my amazement failed to see your name pop up anywhere on the site. Until you've walked a mile in my shoes might I recommend that you tone it down a few octives? Please don't continue embarrassing yourself.

May 13, 2013 02:13 PM #224
Rainmaker
494,549
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

John: You my dear are the one who should feel embarrased---you have no idea what you are talking about regarding real estate in small communities like Southampton, so why not stay out of it? Don't forget, "ALL real estate is local" and no one can fake local knowledge, not even you! 

May 13, 2013 08:39 PM #225
Rainmaker
494,549
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

John: By the way with your unwillingness to see what I was talking about in my comments you failed to even realize that I would NEVER appear on Trulia---that is a choice I made a long time ago!!! (Remember, I don't pay someone so I can represent my own listings!)

May 13, 2013 08:41 PM #226
Ambassador
671,777
John DL Arendsen
CREST BACKYARD HOMES, ON THE LEVEL GENERAL & FACTORY BUILT HOME CONTRACTOR, TAG REAL ESTATE SALES & INVESTMENTS - Leucadia, CA
Crest Backyard Homes "ADU" dealer & Contractor

Not embarrassed in the least Paula. Once again, if you even took the time to read any of my previous comments, I've been a member and contributor to Trulia for as long as I've been a member of AR which has been about 4 to 5 years. Until last month I've never spent one red cent on advertising nor have I ever been beholding to them.

"you have no idea what you are talking about regarding real estate in small communities".

That is a laughable if not pathetic comment. Before you blurt out inane statements like that you should do a little homework. My RE brokerage farm is a very small (-100k pop) beach community on the North San Diego Coast, Leucadia, Encinitas, Olivenhain, Cardiff By The Sea (all under the Encinitas sphere of influence) Solona Beach & Del Mar. So I certainly don't understand where you're coming from with that.

Thanks to Trulia and a couple of very good (local) websites my ranking in all of these cities and about 14 others is #1 and I didn't start any advertising until this month. So how do you figure that unless it was by Trulia's open Q/A forum? 

Now, if you're talking about our Nationwide family owned and operated Manufactured Home engineered certification, foundation retrofit and construction biz that's a totally different story. On that front the Google Juice and SEO that we've realized from my contributions to Trulia is unparalleled and has helped us rank from number one to number three on the first page of every search engine for several years. And once again we've never spent one red cent on advertising for this. 

Because of Trulia's excellent Q/A forum, which BTW is absolutely free, I've attained a VIP 3 designation which has helped me attain a tremendous amount of recognition as a go to person in the Manufactured Housing Industry. I'm still not understanding what you don't understand about FREE.

How can you take such a critical posture against something you know very little about? Had you been a former Trulia member and had a beef based on your own personal experience I could more fully understand why you may bare such a grudge against such a legitimate entity. How would you like it if folks started bad mouthing your company with unfounded comments especially when they never dealt with you before?

May 14, 2013 12:40 AM #227
Rainer
60,517
Michelle Chauvin
Las Vegas, NV
Las Vegas and Henderson, NV

Paula and John please take your disagreement out to parking lot and duke it out there.

I love AR's forum for us to exchange ideas and opinions but I'm weary of personal snipes going back and forth about embarrasment and such.

May 14, 2013 12:56 AM #228
Ambassador
671,777
John DL Arendsen
CREST BACKYARD HOMES, ON THE LEVEL GENERAL & FACTORY BUILT HOME CONTRACTOR, TAG REAL ESTATE SALES & INVESTMENTS - Leucadia, CA
Crest Backyard Homes "ADU" dealer & Contractor

Michelle, I too love that we can discuss things on AR that are not always peaches and cream. Last I checked this is an open forum and we're still allowed to express ourselves. Of course that may soon be changing in the eyes of AP after this morning's White House press confab. LOL'!

Where I draw the line is when people make unfounded claims or accusations about something they really have no personal hands on experience about. Paula has never participated or contributed to Trulia yet she continues to slam and degrade them. This is not rignt and I'll go to the wall to speak my piece as you have done with your comment.

Trulia is a great platform and I'll continue to endorse them in a positive light. They are going to be AR's parent whether AR members like it or not. So we just need to accept that and move on which I'm perfectly willing to do. But I'll continue to defend them whence they're inappropriately accused of doing things that I know first handed that they didn't do..  

May 14, 2013 02:46 AM #229
Rainmaker
138,824
Annett T. Block
NextHome Connect Realty - Fort Lauderdale, FL
Your NextHome in Fort Lauderdale Beach

Oh there are some who went up with the wrong foot.

Just AR don't don't to commercialize it to much. I want to stay in the family!

May 14, 2013 08:58 AM #230
Rainmaker
494,549
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

John: Again you don't know what you are talking about--here is a post, the last one I wrote on the topic in Jauary of this year: *NOLRED WEBSITES ARE "SYNDICATES" OF THE WORST SORT: , and this from April 2012:TRULIA/ZILLOW HAVE REALLY DONE IT NOW!!!....Do you have any recommendations on how to handle them???... Please read and then you may have some idea of what I speak.

May 15, 2013 06:46 AM #231
Ambassador
671,777
John DL Arendsen
CREST BACKYARD HOMES, ON THE LEVEL GENERAL & FACTORY BUILT HOME CONTRACTOR, TAG REAL ESTATE SALES & INVESTMENTS - Leucadia, CA
Crest Backyard Homes "ADU" dealer & Contractor

Ha!.......Paula, it kinda looks to me like Jeff was vinticated on this. So what's your beef. Or should I say...........where's the beef?  *NOLRED WEBSITES ARE "SYNDICATES" OF THE WORST SORT

May 15, 2013 01:04 PM #232
Ambassador
671,777
John DL Arendsen
CREST BACKYARD HOMES, ON THE LEVEL GENERAL & FACTORY BUILT HOME CONTRACTOR, TAG REAL ESTATE SALES & INVESTMENTS - Leucadia, CA
Crest Backyard Homes "ADU" dealer & Contractor

On the subject of your other thread: from April 2012:TRULIA/ZILLOW HAVE REALLY DONE IT NOW!!!....Do you have any recommendations on how to handle them???... 

I really can't and won't comment inasmuch as I've just recently joined Zillow as a result of several conversations and email correspondence I've had with Brad. However, that stated, as I did with Trulia I shall do with Zillow. Before I spend any money buying zip codes or paying for advertising I will test the waters by contributing to their discussion groups and Q/A forums before a cast aspersions or render opinions one way or another. 

BTW, I just received the links below this morning submitted by an AR member who has a different opinion about Zillow. Should you take the time to peruse them I think you may find them somewhat in contrast to your opinion and thoughts. There's always two sides to every issue. The beauty of America is our privilege and right to espouse them.

I did in fact take the time to view the entire video that was linked to this thread and did find it very informative and perhaps even somewhat revealing albeit the host in the narrative spent as much time touting his brokerage as he did slamming Zillow. 

http://activerain.com/blogsview/3727732/lunch-learn-with-brad-andersohn-zillow-s-national-outreach-manager

https://mail.google.com/mail/?shva=1#inbox/13eac7d799a01313

 

May 16, 2013 02:11 AM #233
Rainer
31,107
Susan Zwarych
Century 21 Fusion - Saskatoon, SK

I'm just now reading this as I saw the domain changed recently. I didn't even realize this had happened.

Good post, and you raise some good points. Zulia and Trillow have built billion dollar businesses simply taking REALTOR data, aggregating it and selling back the traffic generated by it.

Apr 16, 2014 10:03 AM #234
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Nikesh Parekh

Technology Entrepreneur, Executive, & Investor
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