Special offer

New Agent? Discount Your 1st deal.

By
Real Estate Broker/Owner with Northern Virginia Homes - FRANKLY REAL ESTATE Inc

I could write a longer post about this, hell I could write a book about it (I even mentioned my Rookie book on the Discovery Channel YouTube.FranklyRealty.com  show that I was on), but you newbies should consider something...

Discount your first deal!

Hell I don't care if you work your tail off and you get NOTHING, zilch zip. What you get it a track record. You get something under your belt. And guess what? Doing your first deal for free is FAR less stressful than doing your first deal for a "full" commission.

I know that some of you might say that it will just lead to more free deals, well that is plan B, you learn how to say no. But getting follow up leads is better than sitting on your couch with no leads.

Think of it another way... you are competing against agents that are 20 years in the biz. And your broker expects you to hold firm on commissions and "take one for the team," forget that. You might get one deal after losing 5. This way, lock your first deal and then you have at least a tad of experience to go after the other . 

 

What other industry has a newcomer join the scene and expect to charge the same amount as their competition with no experience? 

I was the N0RTHERN VA Assoc of Realtors Rookie of the year out of 1000 new agents in 2003, so I must have done something right. I even got in the Wall St Journal my first year.

As for whether to continue with the discounting model or not going forward is up to you and an entire different debate. Best of luck! If you do a freebie from this, come back and let me know. 

 

Frank

 $125M+ Personally in 04-06

2003 Rookie of the Year (NVAR) 

Blog.FranklyRealty.com

YouTube.FranklyRealty.com 

 

 

Anonymous
Chad

Not a bad idea!! I have been licensed for 2 years but consider myself a "new agent" because I was finishing grad school for most of the time I was licensed and did not make the time to become very active. I am working on my second deal, and thought maybe it would be worth while to either discount or waive my commission on my next deal or two to get some business going. I also thought about maybe advertising and saying "the first or first 2 customers to call" will not pay a commission or something to that effect. This may be a way to generate other interested customers. Any thoughts?

Apr 13, 2009 05:15 AM
#1
Rochelle Edwards
S. Todd Real Estate Ltd., Brokerage - Burlington, ON
Genuine Experience, Genuine Advice

Hmmm... I have contemplated this for a while. Business isn't slow right now, but I think this may be a great way to start generating a good flow of leads. Perhaps the "bogo" concept would work... list with me with 0% commission under the agreement that you also purchase through me.

Jun 14, 2010 07:38 AM