Quality Content Competes With Junk On Facebook

Services for Real Estate Pros with Jack of Administrative Trades


As I have posted before, I am a bit of a hermit. I prefer to stay behind the scenes and support others. So, for me, to be on Facebook, a personal blog or any other type of social media is an excruciating process. I have been working to produce my own “quality content” full of facts, statistics and cool videos, but despite how awesome my posts are, the hits are fairly low. Again, I am just now venturing into this so low stats aren’t really a big deal at this point. Anyways, I am trying not to be discouraged because I know that eventually it will bring in hits and eventually more business.

Yesterday, I was working on research for a new post on the fight for the minimum wage increase in DC—pros and cons, etc. I hit a bit of writer’s block so I jumped on the treadmill and ran my butt off. I promptly determined it was necessary for me to have a Krispy Kreme donut. I ate one. Then I posted the experience on FB. 9 likes and 3 comments. “Donuts…..Donuts…..my stupid comment about donuts received more attention than my post about small businesses making up 90% of the new jobs created in the United States!!” I then began to look at the posts that were getting THOUSANDS of likes and comments and this is what I found:

Today has been Ruff

Justin Beiber

Puppy wont get like

Yes, this is the type of stuff that gets shares, likes and comments. For all of you shocked that your thought-provoking, intellectual, brilliant, thorough, well-researched content isn’t getting as much attention as you think it deserves, try not to give up. There are thousands of people who appreciate your hard work. But the mass majority of people like cute pictures, short words and large font. And crap! Who can blame them? Those pics are adorable! The trick is finding people who want or need your content. Hang in there!

Hang in there

A few parting thoughts:

Like if you agree!

Share if you like this!

Subscribe if you like sarcasm!

Subscribe if you love God!

Subscribe if you don’t want to go to Hell!

Share if you love your MOM!

Like if you support the troops!

Like if you hate evil!

Like if you think politicians are liars!

Like if you are patriotic!

Share if you love puppies!

Subscribe if you love music!

Ha! Pick one! I gotta go....I need to write an article on donuts!




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Dan Hopper
Dan Hopper - Individual Proprietor - Westminster, CO
Denver Realtor / Author / Advocate/Short Sale

Jacinda ... there is NO doubt that some impotant issues DO NOT get any attention... and the trivial issues do.  Strange, but that seems to be human nature!  Some just do not have the ability to debate on certain topics.

May 08, 2013 02:46 AM #1
Jacinda Shedd
Jack of Administrative Trades - Columbus, GA


Right? But I am guilty too!  I "liked" every pic on Facebook except the one with Justin.  :) 

May 08, 2013 02:58 AM #2
Bryan Robertson
Los Altos, CA

One reason I don't waste too much time on Facebook these days is that the content is mostly the "crap" and interaction seems more and more rare.

May 08, 2013 03:05 AM #3
Jacinda Shedd
Jack of Administrative Trades - Columbus, GA


Great Point!  I was personally off of FB for two years and recently "reactivated" my account (FB is a little creepy, but that is another story for another day), and now I am questioning whether or not the juice is worth the squeeze!

May 08, 2013 03:11 AM #4
Zach Posse
Colorado Springs, CO


Your point is valid to the extreme; there is way too much nonsense posted on FB.

The thing I absolutely love about FB though is the ability to use my posts to direct traffic to my blog. So when someone clicks on my post, they are instantly whisked away from the chaotic land of FB and directed to my blog site. And voila, no crap to be seen, just me in all my professional glory. *You can also use this technique on LinkedIn and Twitter to further maximize your exposure.*

I vow to contribute worth while content so we won't be buried in so much crap! Happy facebooking! And I'll probably re-blog under the title "Don't Judge a Book By Its Cover"! lol...




May 08, 2013 07:50 AM #5
Jacinda Shedd
Jack of Administrative Trades - Columbus, GA


You are right! After 2 years of being off it, FB has changed so much.  Facebook definitely has it's benefits, however, if the biggest majority of your friends are teenage girls, it's likely your valuable and thought provoking posts will be drowned out by monkeys, puppies, rabbits and Justin Bieber.  LOL The challenge is recognizing, pursing and getting your quality content in front of people who are looking for it.  Titles, tags, and posts have to be effective in reaching your personal target audience.  I have found that since my target audience consists of small businesses, posting on other small business blogs has produced way more views and followers than FB has produced.  I also don't have many contacts or "friends" added to FB either (or any other social site), so that may also be a factor.

As for the title, it is awful, childish and completely distasteful.  Yet, not only are people viewing it, they are clicking, reading and commenting on it. LOL If I saw the title stupid crap, I'd click on it too!  Why do we do this?  I will be changing it to something more appropriate, however, it was a fun experiment. :) 

Thank you so much for your post!  Maybe I write a sequel!

May 08, 2013 11:56 AM #6
Alan Harris
Keller Williams Realty - San Diego, CA
San Diego Real Estate Broker with Keller Williams

Hi Jacinda,

First, I want to say thank you because your post made me both laugh and learn something new.

In my point of view, people use FB or other social media sites as refuge from the 'serious' stuff. As a result, most of these people pay less attention to posts that really matter. In any case, I agree that we shouldn't be discouraged. It's just a matter of finding the right people who appreciate our work and catering properly to their needs.

May 09, 2013 02:37 AM #7
Jacinda Shedd
Jack of Administrative Trades - Columbus, GA


Yes, Sir!  You hit the nail on the head!  I would elaborate on your wisdom, but you seem to have spoken my point better than I have! LOL 

Thanks so much for the comment!

May 09, 2013 02:44 AM #8
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