ActiveRain: Powered By Optimism

Services for Real Estate Pros with Suplari, Inc.

There is a lot of talk on ActiveRain right now regarding the Trulia acquisition of Market Leader, which is the parent company of ActiveRain.  There are also a number of members of crying foul, believing the entire rationale for the Market Leader acquisition was to steal ActiveRain's content and Google Juice so that Trulia can more effectively compete with Zillow.

ActiveRain - I love you.  I would like to ground the discussion for a minute.

Powered By Optimism

ActiveRain is ALL about the COMMUNITY

Having stewarded ActiveRain and watched Google for the past 2+ years, the valuable asset of ActiveRain is NOT the content.  The ActiveRain community that proactively pays it forward and helps consumers and other real estate professionals is incredibly special in the real estate industry and, I argue, the entire Internet.  There have been many amazing instances of the power of ActiveRain this year.   ActiveRain convinced NAR to dismiss a Fair Housing lawsuit against Tampa's Jeff Launiere.   Most impressive is ActiveRain's saving Gail Robinson's Connecticut house from foreclosure.  Read the blog post.  It should make you proud to a member of ActiveRain, give you faith in humanity, and convince you of the importance of ActiveRain to real estate. 

William Johnson and our Kerrie Greenhalgh describe the power of ActiveRain better than I can:

William Johnson

Respect the Community

The power of the ActiveRain's community comes from an engaged, active and caring GROUP of professionals.   Most of the fear arising out of yesterday's announcement is largely related to the potential of what COULD happen to ActiveRain.   In order for ActiveRain to be successful, regardless if you are the founders of ActiveRain, Nikesh Parekh, Market Leader, or Trulia, we must foster and grow the COMMUNITY.  If content is stolen and re-purposed, if links are stolen or broken, or worse, ActiveRain could quickly spiral downwards and lose value to the community, to Market Leader, to Trulia.  

Think MySpace.  

No one wants that to happen to ActiveRain.

Life of PiIn Change There Is Opportunity

As I read through the comments on my blog, overriding themes are that "change is scary" and ""change can be bad."  You are right.  Yes, change CAN be scary.  Change CAN be bad.  For those of you who have followed my career with ActiveRain, I have not had the smoothest of rides, by any stretch of the imagination.  Flip through my blog posts starting in April 2011 and you will see a laughable series of greatest hits and greatest mistakes.  Through lots of change, some I brought on myself and other changes imposed on me (Google Panda, technology crashes, management changes), we kept moving in the right direction.   We want progress to be linear and immediate, but it rarely is.  Persistence is really important.

Most important to me though were the people on the journey.  Shout out to Bob Stewart, Kerrie Greenhalgh, Kelly Pflugrath, Kate Yackley, Anthony Van Vactor, Kelly Clifford, Kristi Knutson,  Mark Frederick, Lauren Bernstein, Patrick Lesher, Chris BeahmChris Paredes, and those ActiveRain members that stuck by me when things were particularly challenging in 2011.  Without this team and you, I am not sure where ActiveRain would be today.

But I think that is always true.  The people & the team make the opportunity.  I say it every day.  I would rather work at an unsexy company making widgets with people I enjoy and respect, than work with people I dread seeing every day.  

Been there. Done that.  Never again.

The Benefits of Optimism Are Real 

I read this article called "The Benefits of Optimism" in The Atlantic recently.  The article goes on to say:

"Far from being delusional or faith-based, having a positive outlook in difficult circumstances is not only an important predictor of resilience -- how quickly people recover from adversity -- but it is the most important predictor of it. People who are resilient tend to be more positive and optimistic compared to less-resilient folks; they are better able to regulate their emotions; and they are able to maintain their optimism through the most trying circumstances."

 And the article goes on to say:

"When your mind starts soaring, you notice more and more positive things. This unleashes an upward spiral of positive emotions that opens people up to new ways of thinking and seeing the world -- to new ways forward. This is yet another reason why positive people are resilient. They see opportunities that negative people don't. Negativity, for adaptive reasons, puts you in defense mode, narrows your field of vision, and shuts you off to new possibilities since they're seen as risks."

I live my life by optimism, humor, and personal altruism.  Though I rarely reference Jon Washburn (Obama rarely references Bush either), he taught me the importance of being positive, havng a clear mind, and living a life of positive energy, regardless of what life throws your way.  

So, yes, many things can go wrong in life and with ActiveRain.  But have faith in the power of the community, the power of ActiveRain and the team here (like Bob, Kerrie, Kris, Eric, Michelle, Kelly, Kelly, Chris and many more) to take ActiveRain to the next level.

I do.


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Nikesh Parekh

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Re-Blogged 1 time:

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  1. Dagny Eason 05/10/2013 03:13 AM
ActiveRain Community
market leader acquisition

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Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Nikesh, really & respectfully, quit smoking that stuff before you post. You are naive.

May 13, 2013 11:27 PM #56
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Nice blog with lots of great supporting posts to support your point of optimism. Most of us will go easy on you.

May 13, 2013 11:35 PM #57
Suzanne Otto
Six Twenty Designs - Lansdale, PA
Your Montgomery County PA home stager

Throughout my life, I've learned to take changes and turn them into something good. Change isn't bad or good, it's what you make of it!

May 13, 2013 11:38 PM #58
Bill Reddington
Re/max Southern Realty - Destin, FL
Destin Florida Real Estate

The world will eventually be controlled by big business. As long as I can still type you can't change my thoughts. Hopefully Trulia won't try and change the format.

May 13, 2013 11:57 PM #59
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Niki, It is what it is. Hopefully ActiveRain is such a little fish in their scheme of things that Trulia will only have time to focus on their big Acquisitions. Was Market Leader or ActiveRain the carrot? Hmmm...

May 14, 2013 01:16 AM #60
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Good'a always the unknown, in hind site notifying us all ahead of time on the great news, and plans might have been better received, having said that maybe Trulia wants it kept quite until it was official.. as for me, i'll be here like William doing what we have always done, meet new people, share ideas and success's, Helping one another and Learning from AR University. It's a great platform and community, we have had our ups and downs over the years...yet are each year passes we are growing and getting stronger with our friendships,team sharing and New knowledge. And Selling Real Estate with our AR Bog Posts!

Thanks you Active Rain...You Guy and Gals ROCK!

May 14, 2013 02:13 AM #61
Jeanne Dufort
Coldwell Banker Lake Country - Madison, GA
Madison and Lake Oconee GA

Cup half full gal here - optimism is the rocket fuel of my life's journey.

May 14, 2013 02:31 AM #62
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Trulia obviously saw a huge asset in Market Leader and ActiveRain or the acquisition wouldn't have occured.  That said, it would take an awful lot to dissarm ActiveRain.  I'm a true believer in waiting till the washing machine stops to really examine the outcome of events as they unfold.  I believe in ActiveRain and the power of so many members!  ActiveRain will improve and continue!

May 14, 2013 02:36 AM #63
Scott Pierce
Listings-to-Leads - San Francisco, CA
Founder & Chief Evangelist at Listings-to-Leads

Great post Nikesh! Well said.

May 14, 2013 02:48 AM #64
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Until the naysayers forecasts becomes reality, I'm sticking with AR and reserve to take any action if necessary sometime in the future, however, I doubt that. Look at the leadership and staff of AR, that should convince you, shouldn't it?

May 14, 2013 03:00 AM #65
Nikesh Parekh
Suplari, Inc. - Seattle, WA
Technology Entrepreneur, Executive, & Investor

Thanks for the positive feedback and vibes everyone!


I choose to interpret your "naive" as "candor and honesty."  Thank you for the positive words!  

In all honesty, this is not my first rodeo, by any stretch of the imagination.  I have been through multiple changes here at ActiveRain and elsewhere.  I would certainly love feedback from the community, but I believe I have been true to my words of continuing to make ActiveRain better.  When there is change imminent, I pride myself on communicating clearly with the community for better or for worse.    

Through all my ups and downs in business, it always comes down to the people.  As many above noted, yes, money & profit are a factor.  Most smart businesspeople know there needs to be a win-win in every scenario or you just have a short-term business. 

I have met a lot of people in the real estate industry, both in operating roles and in technology companies.  I am very impressed with the Trulia team.  I am optimistic about what the future holds.


May 14, 2013 04:57 AM #66
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I have been more wait and see.  Perhaps AR can get Trulia to see some of the problems we as proffesionals have with many larger firms; stale and phantom listings.  

May 14, 2013 04:59 AM #67
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker
There will always be changes. To think otherwise is naive. But I hope they will respect the community as is.
May 14, 2013 05:41 AM #68
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

"Be like the willow, not the mighty oak." Being adaptable is necessary in life.

May 14, 2013 08:12 AM #69
Annett T. Block
NextHome Connect Realty - Fort Lauderdale, FL
Your NextHome in Fort Lauderdale Beach

Niki now you scare me. What is coming? Changes? Just adjusted that Market leader was bought by Trulia...

Changes can be good or bad at one time given but all at ones that scare me ;)


May 14, 2013 08:12 AM #70
Nikesh Parekh
Suplari, Inc. - Seattle, WA
Technology Entrepreneur, Executive, & Investor

Hi Annette, No other changes than the ones we have discussed already: Trulia purchased Market Leader.  I just meant that I have tried to be upfront when there are changes.  


May 14, 2013 09:13 AM #71
Lanise Warrior-Johnson
Real Estate Brokers Services, Inc. - Compton, CA
Real Estate Specialist
Very inspiring! Thank you for sharing your insight and optimism.
May 14, 2013 01:59 PM #72
John DL Arendsen
Crest Backyard Homes "ADU" dealer & Contractor

NIKESH, As I've mentioned on some of your other posts I've been a member of Trulia almost as long as I've been on board with AR which has been almost 5 years now. I've garnered a tremendous amount of knowledge and informaiton from both sites over the years which have been very helpful to my RE, Manufactured Home and Construction biz.

Trulia has an excellant Q/A forum which gives points for participation which allows you to elevate your status and recognition and it's completely free. Until this month I've never spent a nickel on any type of advertising and Trulia has helped me garner a Nationwide presence in the Manuffactured Home community.

Active Rain has been a tremendous learning source for me as I have and continue to participate in AR University webinars and bootcamps. Additionally, I can't count the number of friends I've made and the wonderful mentoring I've received from both members and AR staff. 

I'm looking forward to this acquisition and think it will bring about a lot of positive changes for members and contributors of both platforms. They are both ours to continue to build our knowledge base and garner ongoing and new relationships with other AR & Trulia members.

May 15, 2013 02:02 AM #73
Andrew Ostrander
Ostrander Real Estate Group - Phoenix, AZ
Ostrander Real Estate Group

You have a GREAT team and I can only assume they were integral in guiding you and will likely be the guiding force in whatever is new.  Congrats and I look forward to seeing what is new.  :)  (guess that means I fit the positive and resilient crowd, haha)

May 16, 2013 11:20 AM #74
Julie Chapman
DR Horton - Lakeland, FL
New Homes Sales Lakeland Florida


As I have been an a member of ActiveRain since 2007 and one of the first Ambassadors, I feel I should offer that when we were notified of the change, I never had any thoughts at ActiveRain would be anything less or different that it is - a community powered by optimism. When I joined Active Rain, it was the lowest point of the market in my career and my career spans over 3 decades now.  A parent company change has no effect on how I feel or see ActiveRain.

Thank you and you team for all you do for each of us.   Keep on keeping on - it is a new world and we are all a part of it but you and your team have not changed - and our needs for ActiveRain have not changed.

Julie Chapman, Broker, Active Rain Ambassador and here if anyone needs anything....just call, text or email

Jun 12, 2013 09:36 PM #75
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