Do Photos Matter?

Services for Real Estate Pros with Propertyshoot Real Estate Photography
Last time I looked, shopping for real estate on the Sunshine Coast seemed largely a visual activity. What would be the affect on the number of property enquiries received by RE agencies if all the photos were removed from RE web sites, newspapers and glossy RE mags? The answer seems obvious, but an agent in the US actually measured the effect. He found listings with more photos sold faster for more money 8-D. Homes with no photos sold for 3.8% less than those with 6 or more, homes with one photo had an average market time of 70 days while listings with 20 photos had an average market time of 32 days. Unfortunately he was unable to measure the effect of photo quality on Days On Market and the selling:asking price ratio. And quality is something I want to talk about next time.

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Jon May

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