Should Luxury Brands Use Facebook?
Palm Springs and La Quinta attract the luxury market. Wealthy people have homes here. They play golf and polo, and tennis, dine and enjoy the warm winter weather and the shopping on El Paseo Drive. But do these people also spend time on Facebook?
I'm not talking about the average second home... have a place in the desert... sort of wealthy people.
I'm talking about the mega-rich, have a billion dollars, his and hers private jets, Ferraris & Porsches, and belong to 5 country clubs, and a yacht-- wealthy people.
Today I met with a representative for a new high end private club/activity here in the valley. I asked him why they were not on Facebook. He said that his owner was not a "Facebook guy". He did not believe that the type of people that would join his club were "Facebook" people.
Do the people who belong to the most exclusive clubs even belong to Facebook? Do they ever share their info with each other? What is the tipping point of "wealth" that you no longer are Facebook friendly?
My opinion is that a brand/club, no matter how exclusive or high end, still should utilize Facebook to market it's brand and it's service. Wouldn't it be a status symbol to "check-in" there?
What do you think?