Should Luxury Brands or Clubs Use Facebook?

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Real Estate Agent with California Lifestyle Realty DRE# 1780607
https://activerain.com/droplet/VBz

SchoweProperties.com

Should Luxury Brands Use Facebook?

 

Palm Springs and La Quinta attract the luxury market.  Wealthy people have homes here.  They play golf and polo, and tennis, dine and enjoy the warm winter weather and the shopping on El Paseo Drive. But do these people also spend time on Facebook?  

I'm not talking about the average second home... have a place in the desert... sort of wealthy people.

 I'm talking about the mega-rich, have a billion dollars, his and hers private jets, Ferraris & Porsches, and belong to 5 country clubs, and a yacht-- wealthy people. 

Today I met with a representative for a new high end private club/activity here in the valley.  I asked him why they were not on Facebook.  He said that his owner was not a "Facebook guy".  He did not believe that the type of people that would join his club were "Facebook" people.  

Do the people who belong to the most exclusive clubs even belong to Facebook?  Do they ever share their info with each other?  What is the tipping point of "wealth" that you no longer are Facebook friendly?

My opinion is that a brand/club,  no matter how exclusive or high end, still should utilize Facebook to market it's brand and it's service.  Wouldn't it be a status symbol to "check-in" there?

What do you think?

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Kathy Schowe   760.333.8886  

California Lifestyle Realty  California Lifestyle Realty     SchoweProperties.com                                               

        

                  
                                   

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THE LANGUAGE OF LUXURY
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Rainmaker
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Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

Kathy, you are correct in  that we should also market on Facebook and other forms of social media.  My listings and blogs go through to my business page.  It is covering all basis.  Nice post.  

May 10, 2013 05:15 AM #1
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1,139,817
Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Kathy. You raise a very good question. It appears that the very wealthy believe they don't need Facebook, but I believe Facebook can be a very useful place to market a product or service.

BTW, Are you keeping up with the Players Tournament?

May 10, 2013 07:06 AM #2
Rainmaker
470,078
Tina D Saporito, Your Dedicated Palm Desert, CA Realtor Since 2005
Ronald Christopher & Associates. Proudly serving Palm Desert, La Quinta, Indio, Rancho Mirage, & Palm Springs. - Palm Desert, CA
Call (760)799-8460. www.JustListedinPalmDesert.com

Interesting thought, I think most of these people would use more of the "Fan" type of pages, don't they? 

May 10, 2013 07:27 AM #3
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902,883
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Jerry-- Yes we are watching the Players... love the island green!

I think these high end clubs should use Facebook--especially fan pages.  Hope we can get some more input on this- K

May 10, 2013 08:20 AM #4
Rainmaker
4,279,750
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy,

We advise our clients NOT to use FB because most of their sellers/buyers do not want social media publicity.  Many of them do not feel comfortable on the MLS.  A

May 10, 2013 08:25 AM #5
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Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Alexandra- So a private club that is seeking members should not use FB to promote it?  Why would they want me to blog about it?   K

May 10, 2013 08:30 AM #6
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Kathy Schowe

La Quinta, California 760-333-8886
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