I am located in a small rural area of Iowa and surprisingly there are still a number of people who look at newspaper ads and mailed pieces. We have used every type of advertising there is, including many types of mailings over the last 8 years. I especially like and have seen response to neighborhood postcard mailings on properties that have just listed, properties that have just received an accepted offer (especially if it is within 10 days of listing), and 2 postcards we send that invites neighbors to come to open houses and to compete with a newly listed property due to increased traffic. We also do a monthly printed and online accessible newsletter that has a market update that gets a lot of comments and leads. We place a local coupon in the monthly newsletter and scatter local things in our booklets (our booklets are done in both English and Spanish).