This post has found a new home! Come visit it at "The Truth About Real Estate Syndication Sites" over on the Home Value Leads blog. Feel free to bring cookies when you come!
I hear you on this one. After hearing about the San Diego based brokerage that decided to pull listings from these sites, I went to our brokerage and suggested it. We are a large force in the mid-Atlantic region. Unfortunately, there are still agents paying for the leads and that is something my brokerage doesn't want to interfere with.
As far as I am concerned the bad out weighs the good.
As a Profession we are selling oursekves out.
Your own broadcast of home grown mediastreams with more wide, interesting images, real video, tons of helpful information and boatloads of blog posts to save time, gas, money....that kind of day in and out signal generating shows up on search engine radar. Makes your spotlights, found. Don't be a herd REALTOR... be an army of one that can harness the Internet and cause exposure with greater reach, more frequency and stand out.
Chris: If someone is buying leads and it is working for them and makes business sence, why would you WANT to interfere? And why would pulling your listings from ZTR interfer with the agent buying leads? If an individual agent wants to syndicate their listings, the brokerage should allow it.
William: I agree with you, but I don't think they should be banned outright. If you don't like them, don't use them. And if you don't like them enough, don't syndicate to them. Take a stance.
Lenn: Same here.
Our General Manager sent us instructions how to brand our photos on KWLS before they go out to the world so we don't have to pay or join all these companies.
Kevin, Can you give me more information on branding my photos please? I'm interested in learning how to do that. I will google KWLS for starters...thanks!
Kevin: That is a great tip and one I hadn't really thought of.
Angie: KWLS is Keller Williams Listing Service - it is the syndication tool available to Keller Williams agents. MLS photos cannot be branded (at least not here in Dallas), but your syndicated photos can be branded. If you use a professional photographer (and you SHOULD be), ask them if they can give you a branded and an unbranded set. They shouldn't charge you anything, but maybe an extra $10 wouldn't be so bad. Otherwise, you can edit them yourself using a program like Picassa or something to add a watermark to the photos.
Interesting if you could see whether the commenters actually followed your link and read the blog post. For some reson I have a feeling that the discussion goes about these sites, but without reading the blog.
Just curious
Jon, this was an old post that I just recently (today) moved to my own business site. With the exception of your comment, they were all made when the post lived here.
Brian,
I am going to give you an even easier and simpler tool and ANY company can use it just because Angie Johnson asked so nice. Shameless plug for Listings to Leads. They charge you $20 per month for up to 10 listings per month and you can play with rotating your listings. The point is the cool tools like BRANDED and UNBRANDED photos and virtual tours is key to what we are talking about. They make it really cheap and simple.
Agreed Kevin. Unfortunately, only Keller Williams agents have access to KWLS. Not sure if other brokerages have a similar tool. KWLS is what allows us to automatically syndicate branded photos to ZTR. Those without access to KWLS (read non-KW agents) may have to do that manually through multiple different sites. It's a shame it has to be so difficult.
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