Here is a good article in Business Week Online about real estate newspaper advertising. Acording to the article real estate advertising revenue has increased, though it is expected to be eclipsed by online advertising by 2010. Read the article here.
my thoughts on Real Estate newspaper ads:
1. They are pretty good for open houses.
2. People don't go to my Web site from the Newpaper ads. I have tested this and no traffic from the ads to my website!
3. Real estate newspaper ads are very inefective for buyers to try to find a home-no search function, they are organized by broker/agent.
4. There is a large group of people that do not use the Internet! Older folks. Yes some of them are tech savvy, but many are not. And guess what! These people have huge equity in their homes - have lived there for 30 years etc. They can afford to easily sell at a profit in a down market. Newspaper does reach these people.
5. The online ads that newspapers publish are not very effective. In our market the ads are simply pdf's and are non searchable or SEO friendly. In this day and age!!
What is your experience with nespaper ads?
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