InforGraph ~ Psychology of Color.

Real Estate Broker/Owner with DMK Real Estate Ct RE Broker 0789963

InforGraph ~ Psychology of Color.

In various cultures colors often have different connotations. Here in today’s Western societies the meanings of various colors in general are:-


Black ~ is the color of authority and power.

White ~ symbolizes innocence and purity.

Red ~ is the most emotionally intense color stimulates a faster heartbeat and breathing.

Blue ~ is the opposite of red creating a peaceful calm reaction.

Green ~ symbolizes nature, calming and refreshing.

Yellow ~ is an attention getter, enhances concentration.

Purple ~ color of royalty, wealth and sophistication.

Brown ~ color of earth, reliable and abundant.


The U.S. flag’s colors have meaning as well, Red represents valor and hardiness, while blue signifies justice, perseverance, and vigilance. The stars represent the heavens and all the good that people strive for, while the stripes emulate the sun's rays.

Read more: Color Psychology |




Psychology of Color [Infographic]

Courtesy of NowSourcing, Inc


Posted by

David Popoff
Connecticut Licensed Real Estate Broker
Realtor® Green
Seller Representative Specialist
Accredited Buyer Representative


DMK Real Estate, Darien, CT.
Cell (203) 228-0646




DMK Realty, 06820 





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Carol Zingone
Berkshire Hathaway Home Services Florida Network Realty - Jacksonville Beach, FL
Global Realtor in Jax Beach, FL - ABR, CRS, CIPS
Very cool presentation of colors; having worked in advertising for years before real estate, I knew about some of the logos.
May 18, 2013 11:35 PM #1
Kathy Stoltman
Rockwood Realty - Ventura, CA
Ventura County Real Estate Consultant 805-746-1793

David, I can attest that the color yellow is an attention getter..I have a yellow car and just after I bought it, I was stopped for speeding, definitely got the attention of that officer!  

May 19, 2013 02:44 AM #2
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Great thing about being in Real Estate, you always learn something new  :-)

May 19, 2013 04:04 AM #3
Nancy Conner
Managing Broker - City Realty Inc - Olympia, WA
Olympia/Thurston County WA
Color definitely has impact - and it fascinates me how color trends change over time. I'm noticing lots of gray used in new construction model homes - kind of a silvery gray tone.
May 19, 2013 04:20 AM #4
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi David.  Why is our money the color of green?

May 19, 2013 08:32 PM #5
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Very interesting graphic.  My favorite color is black....sorry to see it associated with negative.  The green M & M candies being sexual is pretty funny!

May 29, 2013 03:32 AM #6
Lisa Friedman
Great American Dream Realty - Essex, VT
28 Years of Real Estate Experience!

Another interesting post regarding color. I find the psychology and science of this to be interesting how these patterns trend.

Jul 16, 2013 02:56 AM #7
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David Popoff

Realtor®,SRS, Green ~ Fairfield County, Ct
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