Are you a REALTOR® or a Realtor? Video REALTOR® Trademark.
If you are a member of the National Association of Realtors you are a REALTOR® As a real estate professional and member of NAR you should do everything possible to preserve the value of the Mark. It tells everyone around you that you are special and trustworthy.
Why are you special and trustworthy?
You are special and trustworthy because you abide by a strict code of ethics that protects the consumer and other real estate professionals. The REALTOR® mark, what is it we are talking about, is it a job description or is it trademark?
The definition is as follows:
Re·al·tor a person who works in the real-estate business and is a member of the National Association of Real Estate Boards, or one of its constituent boards, and abides by its Code of ethics.
Thus if you are using the word REALTOR® to define a job or as a generic term to describe a real estate agent you are using it incorrectly.
Are we using the Trademark correctly?,see video below.
Preserve the value of the mark by using it correctly. It would be incorrect to use the trademark to demonstrate you are a local real estate professional as in: This Hometown REALTOR®
Use it only if you are a member.....Your name REALTOR®
To further help you to understand what REALTOR® means and the proper use watch
the video: REALTOR® Trademark