The interpretation of everyday words is the simple task of understanding what the words mean. Sometimes when words are collected together the interpretation may not be as easy.
As an example, if we think of the word “camel”, that’s easy! If we think of the word “leopard”, that’s easy too! But what about if the words are combined…into “cameleopard” – a completely different identity!!!
Value-added service to clients is not complicated…REALTORS® and professional salespeople of other products always try to set themselves apart from the everyday competition so their name comes to mind as soon as a specific subject comes to mind. If we think of a carry-out service at a specific grocery store in contrast to another where that helping hand is not offered, the first choice will be the store which extends extra consideration that is beneficial to its clientele.
Technology today provides ease of certain “reminders” which we can enter into modern devices that include a “pop-up” message telling the owner it’s “Mom’s birthday” or “Call Dad”…. The old fashioned way was to write on a calendar! Whichever the method, receiving a happy birthday card or telephone call from your real estate salesperson may or may not be special if your perception is that the reminder was programmed so the REALTOR® didn’t miss an opportunity to keep in touch. Nonetheless, you do receive a greeting!
Just as “beauty is in the eye of the beholder”, some perks from your REALTOR® may be more appreciable than others. Making time and sharing the pleasantries of a personal visit or coffee together are social enhancers – like a friendly wave.
No two people are alike, and when you’re shopping for a REALTOR® to work with it’s smart to spend a little time discerning whether the value-added services that person offers to you are personally meaningful.