What is a “Value-Added” Service ?

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Value added service

The interpretation of everyday words is the simple task of understanding what the words mean. Sometimes when words are collected together the interpretation may not be as easy. 

As an example, if we think of the word “camel”, that’s easy! If we think of the word “leopard”, that’s easy too! But what about if the words are combined…into “cameleopard” – a completely different identity!!! 

Value-added service to clients is not complicated…REALTORS® and professional salespeople of other products always try to set themselves apart from the everyday competition so their name comes to mind as soon as a specific subject comes to mind. If we think of a carry-out service at a specific grocery store in contrast to another where that helping hand is not offered, the first choice will be the store which extends extra consideration that is beneficial to its clientele. 

Technology today provides ease of certain “reminders” which we can enter into modern devices that include a “pop-up” message telling the owner it’s “Mom’s birthday” or “Call Dad”…. The old fashioned way was to write on a calendar! Whichever the method, receiving a happy birthday card or telephone call from your real estate salesperson may or may not be special if your perception is that the reminder was programmed so the REALTOR® didn’t miss an opportunity to keep in touch. Nonetheless, you do receive a greeting!

Just as “beauty is in the eye of the beholder”, some perks from your REALTOR® may be more appreciable than others. Making time and sharing the pleasantries of a personal visit or coffee together are social enhancers – like a friendly wave.

No two people are alike, and when you’re shopping for a REALTOR® to work with it’s smart to spend a little time discerning whether the value-added services that person offers to you are personally meaningful.


Posted by

Sherry Rondeau

Comments (20)

Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Sherry~ We are each unique and it's important for us as professionals to show how we are different so that the consumer will choose to work with us.

May 21, 2013 06:23 AM
Kathy Stoltman
Balboa Real Estate - Ventura, CA
Ventura County Real Estate Consultant 805-746-1793

I do think most consumers do think Real Estate Agents are all alike and operate the same, so we must show our unique value to them.

May 21, 2013 07:08 AM
Trisha Bush-LeFore
Preferred Properties Land & Homes - Walla Walla, WA
Providing Realtor Services in the Walla Walla Area

Sometimes I'll have clients come in and tell me they decided on working with me after meeting with other agents, which is a great thing I think. I like knowing that there was something special about my service that made the client decide that working with me would be the best idea for them.

May 21, 2013 08:17 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

When I train new agents my mantra is always "what is your point of differentiation?" If you can't articulate what you do differently and why and how it benefits a buyer or seller, you'll have a hard time standing apart from the crowd.

May 21, 2013 08:18 AM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Sherry:  I think this is a topic that we need to tackle prior to entering our fields ... then consistently tackle again and again throughout our careers.  To remind ourselves constantly of where we stand ... but also to take assessment and consider possible re-vamping of our goals and services.  The industry changes.  Needs of our clients evolve.  So must we ...

Loved the post ..


May 21, 2013 09:58 AM
Jimmy Faulkner
Florida. Homes Realty & Mortgage - Wantagh, NY
The Best Of St. Augustine

I try  to be different from other realtors so that I can stand out & be noticed. I try to make my website different from all the others & my approach to listings to be different.

May 21, 2013 10:42 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Hi Sherry, we are all different, we are not commodities and the value added that a Realtor offers is not just his or her personality - which is very important-but there may be some real services as well.  I work with a Realtor who is a wonderful watercolorist and she gives her sellers a painting of their house, once the house is sold.

May 21, 2013 11:09 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Sherry -- I think it is difficult to demonstrate the value added services to some consumers.  However, when a buyer or seller understands, it makes for a more enjoyable transaction.

May 21, 2013 11:33 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Sherry,  we all sell value.  And people buy us more than anything else.  It is true that no two people are alike and sometimes someone will work with you over another just because it feels right.

May 21, 2013 01:19 PM
Rosemary Brooks
BMC Real Estate - 209-910-3706 - Stockton, CA
The Mother & Daughter Realty Team

Being different is what make you .... be YOU to your clients.  Of course, some things are so similar that they may seem the same!

May 21, 2013 03:43 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Sherry - It is standing out in a way that is important to clients that can make the difference.

May 21, 2013 04:46 PM
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

It's our unique selling proposition and "value-added services" that make the difference.

May 21, 2013 05:18 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Thanks for your reminder. It is time to reach out and call a few people.

May 21, 2013 08:28 PM
Michael Gendreau
Edina Realty - White Bear Lake, MN
Edina Realty

good reflections on what we tend to get lacks on. thank you

May 21, 2013 10:07 PM
Gary Frimann, CRS, GRI
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

Sherry, well said.  If the value that we add to a transaction is indeed valuable, it should hopefully lead to a referral.  However, the consumer needs to see the value.  Hopefully they will.

May 21, 2013 11:00 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Sherry, the perception is that all agents are alike. Value-added service is what makes a REALTOR® stand out. Thanks for the reminder.

May 21, 2013 11:23 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Interesting as all roads lead to Rome...The destination better live up to all the hype that brought people in...good post

May 21, 2013 11:47 PM
Suzanne Otto
Six Twenty Designs - Lansdale, PA
Your Montgomery County PA home stager

I think personality plays a big part. When a seller can connect with a realtor and feel comfortable and confident that they're in good hands, that is the "value-added".

May 22, 2013 12:53 AM
Charles Stallions Property Manager
Charles Stallions Real Estate Services - Pace, FL
Pensacola, Pace & Gulf Breeze Property Management

Value added works when the seller feels that you are truthful and will share the facts especially when it comes to price.

May 25, 2013 01:12 PM
Teral McDowell
Referral Patners LLC - Murphy, TX

I like your explanation of value-added service and bookmarked for use later; thanks Sherry!

May 28, 2013 04:52 AM