Staged, Listed, and Sold (in 1.5 hours) in Heritage Landing, St Augustine, FL

By
Real Estate Agent with Keller Williams First Coast Realty - The Marro Team

When I decided to sell real estate here in St Johns, FL it was a tough decision. I felt that because of my extensive home staging background that it would be a niche I could fill. After all of these years, I still love seeing the difference that staging can make to the sale of a home, like this recent listing in Heritage Landing, St Augustine, FL.  

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264 Silver Glen, Heritage Landing, St Augustine, FL

Heritage Landing is a great community here in St Johns County. It has a ridiculously good amenity center. St Johns schools are nearly all rated A+. But after the market crash in 2005-2006 home prices were decimated. Most of the existing home sales are short sales. They are all competing against new construction. This has meant that the resale market hasn't really bounced back in this community. As you know, short sales often try to compete based on the idea of who is priced better (ie lower). 

This particular seller, had their home on the market earlier in the year but gave up after low ball investor offers left them feeling like there simply was no point. While they had the money to make up the shortage, the numbers they were getting would have eaten a lot of what they worked for and put the dreams of building a new custom home in jeopardy. About a month after their listing expired they approached me to see what I thought they needed to do. They knew I was both a stager and an agent. I am actually the listing agent for the custom builder they want to work with and they loved the work that I had done in the model home. 

heritage landing homes for sale

 

No so big changes yield high rewards for sellers

The truth is that their home was actually lovely. They had a lot of upgrades. Most of their furniture choices fit the home really well. What did not was the large sectional in the living room. It hid the fireplace and made the room feel crowded and small. Because I offer my home staging services free to my customers and personally own a significant amount of inventory, I had the perfect solution. We moved their bulky sectional into my storage units and replaced it with a sofa, chair, and coffee table. The husband's recliner we actually were able to fit into the room layout. 

 

The results are nothing less than spectacular. Still, to be effective we have to measure this in green, as in dollars. The end result has been that we decided to price the home for just over $25,000 more than it had been listed approximately one month ago. The seller received an acceptable offer within 1.5 hours of hitting the MLS. Measured on my scale, that's a successful stage. 

If you are ready to put your home on the market, put it in the hands of someone who knows how to properly merchandise and market it. Call me at 904-466-2093 for a free home evaluation. 

 

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 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit StageListSellNEFL.com or call Melissa Marro (marro.melissa at gmail.com), Keller Williams First Coast Realty, for more information (904-466-2093).

 

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Rainmaker
878,914
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

SWEET! I love it when things are easy... well not easy, just logical and it all comes together as things should. Great Deal Melissa.

May 23, 2013 09:13 AM #1
Ambassador
4,101,566
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Melissa- well done!  you're right, from what I could see the house has good bones!  It just needed your touch to let others see it.  

May 23, 2013 12:10 PM #2
Rainmaker
2,714,186
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

1.5 hrs?  Wow.  I'm impressed.  Awesome job on the whole package.

May 23, 2013 01:11 PM #3
Rainmaker
342,759
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

Sounds like a record!  Wonderful additions to the dining room!

May 24, 2013 12:17 AM #4
Rainmaker
434,788
Dick and Dixie Sells
Sells Real Estate, LLC - Trinity, FL
Realtors, Tampa Bay Florida Homes For Sale

Congratulations That is wonderful. The staging is great. We wish you a wonderful Memorial day weekend

May 25, 2013 05:34 AM #5
Rainer
440,823
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Melissa - Great success story.  The tweaking you did made all the difference.  

May 26, 2013 02:19 AM #6
Rainmaker
42,423
Linda Barnett
Home Matters Property Stylist Group, Indianapolis, Indiana - Indianapolis, IN
Home Matters Indianapolis Indiana

Congratulations on a quick sale Melissa. Your customers are lucky to have you and your years of knowledge and experience. 

Jun 05, 2013 02:40 AM #7
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Rainmaker
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Melissa Marro

Jacksonville Real Estate and Home Staging
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