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Vehicle Advertising..Helping or Hurting our Business?

By
Real Estate Agent with Aubrey and Associates Realty

As some of you know, we are currently in Anaheim.  We have attended the Inman News sponsored Agent Reboot session.  We chose to drive from Bountiful to Anaheim.  It works out the best for us and our dogs,.  It allows us to have someone watch the dogs who they are familiar with as we drop them off in Kanarraville in Southern Utah.  That isn’t the point of this post.

The point that I would like to make in this post is while driving we notice the driving skill or lack thereof of many drivers as we passed through parts of 4 States.  We noticed almost innumerable company vehicles along the way.  Some had simple door signs or decals, while others were elaborately decorated with decals and even vehicle wraps.  This is an effective way to advertise, we have in the past, had decals on our vehicles with our names and website information.  We would notice dramatic increases in the number of hits on our website when we would go on vacation. 

What I would really like to discuss in this post is do we really help our business when we drive like maniacs in our company vehicles?  I can think of 3 companies minimum whose vehicles cut me and several other drivers off, flew past going well over 100 MPH or a combination of the above that I would not call if they were the only company to come up in a Google search. 

Here is the link to the entire post: http://wp.me/p2GUWQ-1DV

The.C.Team.Real.Estate.Photography

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Comments(3)

John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

I was sitting at the PO waiting on Debbie a guy knocks on my window says so you're a Realtor? Ummm yes sir.  Well I saw your logo on your back window and I need a Realtor.  That same afternoon we listed and sold the home within a month.  I'll keep my logo on the back window of my SUV and try to be a thoughtful driver :)

May 23, 2013 02:42 PM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

I've had my website on the back of my SUV; however, I change vehicles every 3 years, so keeping up this ad medium is expensive.....my SIGNS on my properties FOR LEASE are my best advertising

May 23, 2013 08:15 PM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance
Tony & Darcy, you 'hit' the nail on the head with this blog. Company vehicles can garner positive attention, or negative depending on who is behind the wheel. All too often, I experience poor driving by a driver in a company vehicle and I consciously decide to never use that company. On the other hand, if I notice courteous driving by a company driver, they will be my next service choice.
May 23, 2013 10:34 PM