Yesterday I went out with two agents from the office to assist in "Light Staging" their Vacant Properties.
I love Real Estate Sales as an "Artform". Knowing when to fully stage vs. "lightly" stage, is an important decision that you make for your seller clients. When homes were on the market for a very short time a few years ago, these decisions were a bit less important than today, when a home could easily be on market 90 to 120 days before the close of escrow.
Adding staging costs to the mix can't be "it's ALWAYS best and better". But cold and old and vacant can give one the creepies. So heat on is important as is putting a few strategically placed pleasant items.
I call this "Taking the Curse Off the Vacants" aka "Light Staging". I firmly believe that agents should own their own supply of "light staging" items.
In the above property, I brought in this small table set to define an eating area that had no hanging light. Recessed lighting above the eating area, which was quite large, didn't give the right feel to the large space of this townhome. Placing a glass table, neatly set with a few items and just a couple of chairs, added ambiance and created that "this is where you eat when not at the counter, message. I chose to use the wall items on either side of the eating space, rather than in it, leaving a nice clean freshly painted wall in the large eating space.
In the above townhome, where the eating space was much smaller, I did the opposite. I removed the table and chairs the owners had there, and added the bar stools. The "Walk Path" to the sliding doors to the "Territorial View" would have been blocked by a table set, and was one of the prime features of this townhome.
Glass tables are often my favored item, as they always seem to make the space look larger than when using heavy furniture.
This glass table has travelled back and forth across Lake Washington many times. I use different chairs, but the glass table top lifts off easily, the base is very lightweight, and there is a plant holder underneath for when you need a bit of color.
I am not totally averse to using a heavier table, as in the photo above, but the space has to be large enough without blocking the sliding door exit to the balcony, and bright enough to handle the dark colors and heavier theme.
This is cracking me up, as I honestly forget how many times we've taken this same glass table (I own two fo them) to various properties in so many areas. It's been in Judkins, Green Lake, Phinney, Juanita, and
...and even Sammamish :)
But this is the first time it's made it over to Shoreline, to another agent's listing.
to take the curse off the vacant's for Bruce Ching. He's going to get some paper towels for that holder dead center, and we will do a few other things before loading this property up into the mls. But "the little glass table that could" was hauled over and set up yesterday, and the place already feels like home to me.
Take the ASP course if you are an agent, it sparks you with the idea that you don't just snap the camera and load up photos into the mls. It only takes a few hours to place some items here and there, before you shoot those photos.
We all know that a buyer's search for a home is likely to start on the Internet. When you have a vacant listing, give the buyer something to see on the internet besides that cold and vacant white space.