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Ten New Ideas for Using Business Cards -- More Print Media Inspiration

Real Estate Agent with I serve buyers and sellers everywhere in San Luis Obispo County BRE #01839596

We don't normally think of business cards as part of our print media strategy, but they are. And they are an inexpensive item that we use (or should be using) every day. How can you distribute your business card in new ways to get your name out there and encourage calls?

1. Tuck a business card in every library book you return -- in the middle, where it won't fall out.

2. The next time you visit a book store, place cards in several popular consumer-oriented books about real estate. You could even write a brief note on the back to encourage a call.

3. Drop a business card in every bill you pay. I've done this, and gotten calls from it.

4. Whenever you jot down information for a friend or prospective client, do it on the back of a business card. They'll have a permanent record of your contact information.

5. Use biz cards the way calling cards were once used. Stick in the door when you visit and nobody is at home. Hand to receptionists when they ask for your name. Use instead of the freebie little greeting cards when you send flowers or a gift basket (with a note on the back, of course).

6. Use as a label, either to ID your stuff or to attach to some item you're giving away or loaning out.

7. Leave a card in the guest check folder when paying your restaurant or bar bill.

8. Put a card in with your personal and business correspondence when appropriate.

9. Enclose a card when you are returning items you've ordered on the 'Net.

10. Hand a business card to tradespeople who work for you: the cable guy, refrigerator repair person, gardener, etc.

I've probably missed at least a dozen other good opportunities to get your name out there. Give it a try. Cards are so inexpensive, they ought to be flying out of your pocket on a daily basis.


Posted by

Sonsie Conroy             
CA Lic. No. 01839596
Keller Williams Central Coast Realty
San Luis Obispo, CA
Cell: 805-235-2351
Email: sconroy@slonet.org

Comments (3)

Dan Hopper
Dan Hopper - Gold Way RE - Westminster, CO
Colorado Broker / Referral Services

Sonsie, good reminder to use the business cards effectively to tell others what you do, and you are in business to help others buy and sell real estate!!  Great information for the cards!!

May 25, 2013 05:50 AM
Tracy Oliva
West USA Realty - Arizona - Fountain Hills, AZ
The Oliva Team Arizona Agents

Sonsie, all great ideas. Just do it we tell our agents. You never know where that next client is coming from.

Jun 22, 2013 01:56 AM
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Sonsie, thanks for the business card tips.  I will pass your list to my new agents.

Dec 12, 2013 09:54 PM