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Even if They Don't Complain... Sellers Notice

By
Education & Training with Sell with Soul

A few weeks ago, I wrote a blog called: "How to Wow Your Seller - The Favorit-est Tips" where I listed the results of a little survey I did following a SWS Teleseminar on the subject of knocking the sox off your seller client so that they'd be delighted to tell everyone they know how awesome you are. 

One of the final comments on the blog was from my friend Charles Stallions who said "Certainly a lot of great points, I often wonder if the sellers forget that their home is even for sale as they never seem to call either to ask what is going on as well."

That got me thinking... and inspired me to re-post a blog I wrote several years back about even if seller isn't asking... he or she is certainly noticing... 

"Even If They Don't Complain... Sellers Notice"

--  If the brochure box is empty... they notice

--  If the brochures still show the original price after two reductions... they notice

--  If their agent doesn't offer to do an Open House ... they notice

--  If no feedback cometh after showings... they notice

--  If the agent doesn't check in at least weekly... they notice

--  If there haven't been any showings in a month... they notice

--  If their agent hasn't updated them on market activity... they notice

--  If their online photos are from two seasons ago... they notice

--  If the only time they hear from their agent is when he calls to ask for a price reduction... they notice

Just because a seller doesn't complain doesn't mean he's happy. And just because he's not complaining to his agent doesn't mean he's keeping quiet elsewhere. Trust me on this. If his agent doesn't seem to care about selling his home... the seller notices.

***

Here is a short survey about the things a real estate agent can do to make sure his or her seller knows he or she cares! If you have a few minutes.... just click this link to participate - http://survey.constantcontact.com/survey/a07e7km90vrhh7rmfut/start 

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The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
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Comments(115)

Brenda J. Andrew
ULTIMA REAL ESTATE - Willis, TX
Professional Realtor in N Houston & Corpus Christi

Great reminder!  Thanks for posting.  I have also noticed that sometimes the seller notices even more than this.  

May 29, 2013 01:42 AM
Brad MacKenzie
Brad MacKenzie - Duxbury, MA
Turning Houses into Homes on the South Shore

No doubt about it, they notice. I don't see any comments suggesting the appropriate solution (in my opinion): Ask your client. Be accountable and find out what you can do better for them.

May 29, 2013 01:52 AM
DeAnne Davidson
REMAX Professionals, Tacoma Washington - Lakewood, WA
GRI, CIAS, SRES - Washington State

Great Post, great reminder to help us notice what we might not be noticing.  I agree with Brad McKenna #98 too.  Asking the client and finding out their expectations.   We can't always assume what matters to one and not the other.  As for flyers missing - we in the Northwest have a plasticized flyer board on posts so that the information is always there.  They can scan the code on their phone and get a flyer.  Sometimes you stock a box and kids come out within a day and pull all the flyers.  Empty boxes do look neglectful.

 

 

May 29, 2013 02:04 AM
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Thank you so much for all these great comments! And thanks to everyone who took the survey - interesting results there. 

Stay tuned, more about this subject cometh soon...

May 29, 2013 03:29 AM
Dana Hollish Hill
Hollish Hill Group, JPAR Stellar Living - Bethesda, MD
REALTOR * Broker * Coach

So true. I bet those quiet sellers are going out and telling their friends about the things they are noticing. I haven't attended a party in years where at least one person is commenting on the service they received during a recent real estate transaction.

May 29, 2013 03:43 AM
Ric Mills
Keller Williams Southern Az - Tucson, AZ
Integrity, Honesty, and Vast Real Estate Knowledge

Sellers do notice.  Stay in touch and help them through the process.  That is the job.

May 29, 2013 03:45 AM
Claude Lewis
Exp Realty - Fort Lauderdale, FL

I know this is so true calling expired has been the backbone of my lead generation. Selles do notice...stay engaged to your sellers or lose them!

May 29, 2013 04:23 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

It's the "little" stuff that makes or breaks us... and you are so right.

May 29, 2013 04:51 AM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info
Very true words and thanks for reporting this! I think we can all relate.
May 29, 2013 05:20 AM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Jennifer, we agree.  And as we call expired listing those complaints are music to our ears.

May 29, 2013 06:20 AM
Joe Pruett
Investment Real Estate, LLC - Pembroke Pines, FL

I agree with your main points that communications is key.  I had the same issues with my listing agent before I was a Realtor.  Whether open houses are useful in your area is a decision based on personal experience and that of your fellow local agents and getting feedback from agents who are against it for liability reasons is another, but a self-replicating brochure box would be super cool.

I also appreciate the comments about involving the neighbors, asking the sellers what they expect (and how you are doing so far) and the expireds comments. 

Many of us need reminders of the basics periodically.

May 29, 2013 07:48 AM
EMILIA B COOPER, REALTOR® SFR.NCHSE.AHWD
LAROSA REALTY - Orlando, FL
Short Sales, Foreclosure & Bank Owned Real Estate

Jennifer, I love your blog Great, Great!! I saved it for future... Thank you so much for very interesting Blog Post!

May 29, 2013 08:18 AM
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

At some point in our careers, we have all probably been guilty of each of these items. Great post! Great reminder!

May 29, 2013 09:00 AM
Peggy Wester
Realty Executives Integrity - Grafton, WI
Real Estate Agent Ozaukee & Washington County

Great points. I still have a hard time contacting the seller when the activity has been slow or even non-existent. But it is so important to keep that communication going. Congrats on the feature!

May 29, 2013 10:46 AM
Bandele Oguntomilade, Top REALTOR
Bogun Realty and Luxury Homes - Woodland Hills, CA
Your Woodland Hills Real Estate Agent 818-825-6996
Hi Jennifer: These are not only great reminders for veteran agents, they are also good guidance and instructions for new agents. Thanks for a great blog. Bandele Oguntomilade
May 29, 2013 12:51 PM
Larry Lawfer
YourStories Realty Group - Newton, MA
"I listen for a living." It's all about you.

Yes they do notice everything we do and that is why it is so important to do things the best way you can.  The agents who know this and conduct themselves with that objective in mind are always the most successful agents. Great post.

May 29, 2013 09:56 PM
Annette Thor
Connecticut Homes and Commercial Fairfield Cty,CT reinct.com - Westport, CT
Residential & Commercial Real Estate Broker in CT

Jennifer, your post is a great reminder,  Super list to keep in mind. 

May 30, 2013 04:01 AM
Charles Stallions Real Estate Services
Charles Stallions Real Estate Services Inc - Gulf Breeze, FL
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.

So true Jennifer and you can bet they tell everyone as well.

May 30, 2013 02:39 PM
Tripp Montgomery
Montgomery and Moore - Camden, SC
Above and Beyond

I found this blog to be spot on.  All agents can benefit by implementing these ideas in the way they handle their business.  This is the way that the world works. The sooner this is learned the better your business will be. 

Jun 10, 2013 03:46 AM
Mary Sheridan
Keller Willliams - 1033 Hamilton Place,Johnson City TN 37604 - Johnson City, TN
Creative Marketing, Buyer Agency 423-943-7655

When I see a listing in MLS that hasn't been changed for months, I wish I could tell the seller to notice.  Most recent was "Can't show until September..." - when it had been listed in August of 2012.   No changes since then!  

Jun 25, 2013 06:35 AM