I just recently ordered new business cards that have printing on the back. I had a 2008 calendar printed on the back. I thought if it served as a dual purpose that people would be more apt to hold on to it. It wasn't much more extra for the second side just curious about the results.
Does it make a difference? What kinds of things work best on the back of your business card?
My promotional person tried getting me to buy some that had a magnet on the back. I prefer the idea of the blank spot to take notes!
Hi, Monica! After only 6 years in the business, I think I have had 8 different business card designs. In 2005 I had cards made with a 2005 calendar on the back. Know how I know that? Because I still have a bunch of them laying around! :-) The bad thing about the calendars on the back is that they have a shelf-life. The only thing I use those for now are to leave at a home after I show it. I think one is MUCH better served putting your various websites, toll-free numbers, text messaging technologies ... basically stuff you pay for to promote your business or value-added services. Either way, it is space that may as well be used to promote you and your business somehow rather then being left blank.
Monica... Nice short & sweet post... I have considered using the back for many years, but I just have left it blank so far. I DO use the back for notes, etc. but I think it is valuable space to use for advertising.
I also have used it to write "Thank You 4:30" for example, when I show a home & will leave it on the counter. People love the "Thank you", especially when hand-written.
Let me know what your results are... I'm curious!
Monica,
I use the back of my cards for a list of the things a borrower needs to bring to an appointment with me (lender).
Mike in Tucson
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