I just recently ordered new business cards that have printing on the back. I had a 2008 calendar printed on the back. I thought if it served as a dual purpose that people would be more apt to hold on to it. It wasn't much more extra for the second side just curious about the results.
Does it make a difference? What kinds of things work best on the back of your business card?
My wife ordered business cards with a calendar on the back... She ordered about 2,000 of them... and to this date she is still trying to use her business cards with the calendar year 2006 up. Now they're only good for leaving at homes after you've showed them. I wouldn't print calendars on the back of the card... they're too easy for the receiver to throw them away after the year has expired. I leave the back of my business cards blank so I can write on it if I need to, or if the receiver of the card wants to scribble a note on it.
Live and learn from your elders, Grasshopper!
My promotional person tried getting me to buy some that had a magnet on the back. I prefer the idea of the blank spot to take notes!
Hi, Monica! After only 6 years in the business, I think I have had 8 different business card designs. In 2005 I had cards made with a 2005 calendar on the back. Know how I know that? Because I still have a bunch of them laying around! :-) The bad thing about the calendars on the back is that they have a shelf-life. The only thing I use those for now are to leave at a home after I show it. I think one is MUCH better served putting your various websites, toll-free numbers, text messaging technologies ... basically stuff you pay for to promote your business or value-added services. Either way, it is space that may as well be used to promote you and your business somehow rather then being left blank.
Monica... Nice short & sweet post... I have considered using the back for many years, but I just have left it blank so far. I DO use the back for notes, etc. but I think it is valuable space to use for advertising.
I also have used it to write "Thank You 4:30" for example, when I show a home & will leave it on the counter. People love the "Thank you", especially when hand-written.
Let me know what your results are... I'm curious!
Monica,
I use the back of my cards for a list of the things a borrower needs to bring to an appointment with me (lender).
Mike in Tucson
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