The Real Life Advantages to Offering Virtual Tours

This month’s release of National Housing Data from realtor.com shows yet another rise in list prices, which, as expected, apparently spurred more previously reluctant sellers to put their homes on the market. The pressure to jump on board continued as “the home buying season shifted into high gear…” With more Washington County listings competing for prospects’ interest, one of the features I like to provide for my clients are the increasingly valuable virtual tours. The advantages are many, both for Hagerstown sellers and the prospective buyers they attract. Online marketing has long enabled maximum exposure. Where the audience for a new listing used to be limited to the area reached by local advertising outlets, we now cross state and international borders instantaneously. But what Hagerstown virtual tours add in terms of marketing power is immense: instead of words and a single picture, now the most remote prospect can really get a feel for a property — and even end up buying! When a virtual tour sets your home apart from the others, there’s no doubt it adds measurably to its marketability. And there are other advantages when virtual tours are added to a Hagerstown listing. They can help sort out potential time-wasters. Online house hunters can take a 360-degree look at key areas before requesting a live tour, which can sort out the idly curious. It means that you save time prepping for showings to window-shoppers. You can focus your efforts on the prospects who will wind up making a serious offer. Virtual tours also allow your potential buyers the ability to look at the property over and over again following an in-person viewing. They don’t have to try to remember the points that attracted them to your home: they can view them as often as they like. They can share your virtual tour with their own families and friends…the spillover enthusiasm can become the final impetus that spurs a winning offer. If you’re considering selling your home in Hagerstown, why not contact me today? We will talk over a marketing plan that moves your property for top dollar in today’s market!