Another Business Booster from Christian Penner – Lead Follow-up Campaigns

Mortgage and Lending with The Christian Penner Mortgage Team NMLS# 368289

Follow Me On:

Lead Follow-Up Campaigns
Never Give Up On a Lead!

leadYou might wonder, "When is a lead no longer a lead?" A lead is always a lead until the person tells you to stop calling. The key to success in sales is professional persistence. Take time to earn the loyalty of prospects by showing them that you add more value to the equation than anybody else in your field. One critical element to remember about a successful lead follow-up campaign is that it should be easy to implement.

Build a series of letters (i.e., templates) and load them onto your computer. With a few clicks of your mouse, you will generate an outbound correspondence that encompasses your prospective client list and helps them realize that you are sincerely interested in working with them. You must leave an indelible imprint in their mind, which will give you a competitive edge if they have not yet decided with whom they will work. You must rouse prospective clients to wonder:

"What will I miss out on if I don't work with this person?"

Once you motivate the prospect to ask that crucial question, your battle has been won. How can you prompt prospects to ponder this question? It's simple: Teach them! People instinctively want to learn, especially when it comes to "big ticket" transactions like purchasing real property and financing homes. The more you teach them, the more they will want to work with you, so it is important to establish yourself as a consultant.

Many subtle changes occur regularly during real estate transactions that can make buyers feel vulnerable and anxious. They're filled with all types of questions and they look to you as the expert. How do you read an appraisal? What are key components of a home inspection report? What are the various non-recurring fees associated with buying a home? What is tax deductible during the loan process? What are some characteristics to look for when selecting a skilled real estate agent? The list never ends. Draft documents that address consumers' concerns before they even ask.

By maintaining contact with your prospects on a weekly basis using a drip campaign that contains valuable educational material, you will have made yourself invaluable to them. You'll be amazed by how much your conversion ratio from prospect-to-client will skyrocket!

Look for more efficient methods I use to manage business and create clients for life!


If you find this helpful please let us know, just leave us a comment review.

Just click Give A Review.
A simple Thank You message means a lot to us.

Google+ Review Button

Don’t have a Google account?

How about one of these options?

yellow pageyahoo localcity searchinsider pagesyelp

Submit Video Reviews For Us! Click here!

Or You can call Christian Penner directly to

blackwhite#Christian Penner, #Mortgage Broker West Palm Beach talks about #Real Estate West Palm Beach. He also serves other Local Areas and provides home #Mortgage Solutions for Palm Beach Gardens, #Jupiter, #Boca Raton, #Wellington and #Tequesta. #Christian Penner Mortgage Broker Jupiter has the #lowest mortgage rates and the best #home mortgage programs like; #Jumbo loans, #FHA Home Loans, #VA Home Loans, #Reverse Mortgage Home Loans, #Freddie Mac Home Loans, #Fannie Mae Home Loans and #HARP Mortgage Loans. #Christian Penner Mortgage Broker Palm Beach Gardens has Served the area for over 15 years with his #Home Loan Lending Needs and Works with #FEMBI Mortgage in Jupiter.

You Can Also Find Him On
fb mortgageFacebook at:

- - -

- - -

Another Business Booster from Christian Penner - Lead Follow-up Campaigns


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
ActiveRain Community
Florida Palm Beach County West Palm Beach
All About Mortgages/Mortgage Networking
Real Estate SEO
Christian Mortgage and Real Estate Professionals
Real Estate SEO

Post a Comment
Spam prevention
Spam prevention
Post a Comment
Spam prevention

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Christian Penner

Your Mortgage Lender - 561-316-6800 | 561-373-0987
Ask me a question
Spam prevention