We constantly hear about the "local expert" or the "#1 Agent in town" - Who cares?! Not the client.
With so many claims of being the best, you're just another one getting lost in the shuffle. Prospects want to know why not what. I personally like to have client stories published on my website so people can see what they're getting. With all else aside, whether the sales skills are a bit rusty for converting prospects or you're brand new to the business, I suggest one simple thing to remember to ensure a positive experience and encourage future business.
I recently wrote the following article that was published today in REALTOR Magazine's online blog: Young Professional Network (YPN) Lounge: http://ypnlounge.blogs.realtor.org/2013/05/30/what-is-the-key-to-real-estate-success/