What is better for business than a handwritten note?

Real Estate Agent with Keller Williams Capital Partners Realty

Having been in the real estate business for over 10 years now, I take pride in looking back at all of the repeat and referral business we have been able to receive.

Certainly a large part of this is due to the fact that we work tirelessly to do an exemplary job for our clients and to always represent their best interests.  Another component, however, is just being at the top of someone's mind when they or someone they know needs a real estate professional. 

With over 7,000 Realtors in the Columbus Board of Realtors, it is easy to get lost in the shuffle.  In the past we have tried many ways to let our clients and friends know how important they are to our business success. A few include:

  • Giving away free pumpkins at Halloween
  • Delivering poinsettias at Christmas
  • Hosting community garage sales
  • Serving as a referral source for contractors, financing, movers, etc.
  • Regular direct mail communications to our friends, family and clients

Doing business with those you know or those referred to you is typically a win-win for all parties.  The trust factor is high, expectations have often been established in advance, and generally the parties are apt to enjoy being in business together.

We all ask for referrals for the services we use be it a doctor, lawyer, insurance agent, car dealer, financial planner or otherwise. 

Our most recent discovery in an effort to maintain contact with a growing group of contacts is perhaps our most exciting.  We have discovered an inexpensive and convenient way to send high quality, personalized greeting cards and postcards, through the mail, from the convenience of our laptop or desktop computers.

This tool is a perfect fit for anyone wanting a unique way to stay in touch with friends, family or business contacts. It allows us a user friendly way to manage our contacts and never forget a birthday, anniversary, or other special occasion.

If you would be interested in this type of service, feel free to send out a card on us.  We would love to hear your feedback on this system and how it might be of benefit to you.

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Comments (6)

Scott Hutchinson
REAL ESTATE - Lago Vista, TX
Lago Vista Real Estate
great idea. Thanks for tip!
Feb 11, 2008 12:20 AM
Kay Perry
Kay Perry, Broker - College Station, TX

Thanks for the ideas.

Feb 11, 2008 12:22 AM
Kirk Williams
Private Venture Capital - Everett, WA

Post marketing is very important. Our program co-markets the realtor we work with on our transactions AFTER close. Send out Cards is another tool I use also.

Good post great tips.

Feb 11, 2008 12:23 AM
Stanton Homes
Stanton Homes - New Home Builder - Raleigh, NC
Design/Build Custom Home Builder in North Carolina

I think the only thing missing is somehow being able to personally sign the cards...  A hand-signed card is much more impressive than a computer-generated one.

Feb 11, 2008 12:44 AM
Sharon Roark
United Real Estate Lexington - Lexington, KY
Realtor Extraordinaire in Lexington KY
Interesting idea. I'll check it out.
Feb 11, 2008 01:04 AM
Latonia Parks
Top Bragg Realty, Fayetteville NC, Home of the 82d ABN DIV - Fayetteville, NC
Certified Military Relocation Expert
While a hand-written card goes further, the computer programs allow you to get it done.....faster.  Hopefully, one day soon, I can get into the practice of those personal touches.
Feb 11, 2008 01:06 AM