"Your Real Estate Agent For Life"

By
Real Estate Agent with Better Properties Seattle

Recently I have had the opportunity to speak with many agents.  I quickly learned that what we assume and take for granted, many haven't really thought through to it's true meaning.

For instance, many have heard the phrase:

"Your Real Estate Agent For Life!"

But, when buyers and sellers call them to talk about things like what the neighbor's house sold for, or which improvements they should spend their money on, they get annoyed. 

I've heard this many times.  "Why are they calling me if they don't want to buy or sell Real Estate?"

I answer, haven't you heard the phrase 'your real estate agent for life'?  to which they always answer YES.  I ask, well that means they call you anytime they need info involving real estate.  They answer "Oh, I didn't know that.  I thought that just meant I want them to call me for their whole life anytime they are buying or selling real estate."

That's the difference between Agent-Centric thinking (call me when I can make money off of you) and Consumer-Centric thinking "Call me whenever you have a real estate related question".

 

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Rainmaker
221,210
David & Lisa Webber
RE/MAX Executive - Crofton, MD
www.webberteam.com

We've actually become friends socially with many of our clients.  As an agent, you are helping them with a large purchase and a major decision in their life and your life can become richer in knowing them - you spend a lot of time with your clients, why not enjoy them!

Feb 11, 2008 02:54 AM #1
Rainmaker
304,960
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA
Totally agree.  That's why I love blogging.  Since I started blogging, almost all of my clients are friends for life.  They stay in touch by reading my blog and that gives us cause for continued conversation more often than before Web 2.0
Feb 11, 2008 03:02 AM #2
Rainmaker
460,341
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Guy
Hard to believe an agent would be annoyed by clients requesting info, I guess it takes all kinds
Feb 11, 2008 03:04 AM #3
Rainmaker
304,960
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA

Michael,

We're talking Consumers and not necessarily current or past clients.  When you blog, people ask you all kinds of things.  People you never helped with a real estate transaction.  Often a new client relationship starts with a question from "a stranger" who is not buying or selling real estate in the near future.

Feb 11, 2008 03:07 AM #4
Rainmaker
1,522,223
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County
We should all want to be the real estate resource for past clients. Long term realtionships are key to success.
Feb 11, 2008 03:29 AM #5
Rainmaker
167,800
Mary Pope-Handy
Sereno Group Real Estate - Los Gatos, CA
CRS, CIPS, ABR, SRES, Silicon Valley
Exactly!!  Our goal is to be the consumers' "top of mind" resource, whether it is for market activity, the name of a reliable tradesperson, or how to find school scores.
Feb 11, 2008 04:06 AM #6
Rainmaker
2,783,091
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher
Ardell, It's a wonderful point that you made.  You are always there for your clients, past or present--or future.  I am as well and love the clients who become friends.
Feb 11, 2008 07:13 AM #7
Rainmaker
1,142,260
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time
ARDELL, I read this post and think to myself, "Doesn't every one know this stuff?" Of course the answer is a resounding NO!! But you are so right. I have folks in my market that have NEVER bought or sold a house with me but call me all the time with questions. And I welcome each and every one of them. Why shouldn't they call? I am the neighborhood expert and I advertise so they will call. Call me. PLEASE!!!!  
Feb 11, 2008 09:04 AM #8
Rainmaker
304,960
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA

Bryant,

The odd thing is he never, ever thought that is what it DID mean.

Feb 11, 2008 06:27 PM #9
Rainmaker
713,351
Cheryl Johnson
Highland Park, CA

Ardell, I'm LOL at the thought that some agents don't realize all the extracurricular stuff we do for folks.  Bob and I have had everything from "find appraiser for trading card collection" to "find vacuum repair shop" to the usual "help with navigating the city bureaucracy" and "find a cleaning crew". 

You could remind your naive agent that whatever extra stuff he does for people is building up his own store of knowledge and experience, which just might be useful again in the future.  

Feb 11, 2008 10:35 PM #10
Rainer
78,779
Obeoman Glade Jones
www.obeo.com - Salt Lake City, UT

Ardell,

...I have been humbled by the fact that it can be dangerous to think you know what ANY consumer wants.

That's what is best about blogging - it is a conversation.

 

Steve

Feb 12, 2008 01:29 AM #11
Rainmaker
244,695
Geordie Romer
Windermere Real Estate / NCW - Leavenworth, WA
Serving Leavenworth, Lake Wenatchee, and Plain

Ardell - Amen.

I am happy whenever the phone rings or I get an email. I am excited to help people talk about the kitchen remodel. I am happy to point them in the right direction for a rental home. I am happy to help them find someone who will help them get the water back on when the pipes freeze.  If I am the "google" for their real estate or Leavenworth questions then I have acheived my goal. I love to be the first and only stop for information.

Feb 12, 2008 01:45 AM #12
Rainmaker
136,958
Gerhard Ade
RSVP Real Estate - Seattle, WA
What sets me apart, will set you apart.
I am here for my clients and anyone else who has a question about real estate however peripherally related. Still, I believe the "Your Real Estate Agent for Life" phrase is a tad presumptuous, considering "till death do us part" has lost all meaning.
Feb 16, 2008 04:29 AM #13
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ARDELL DellaLoggia

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