Are you Optimizing Your Images for Search Engines?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

When writing a blog are you including photos, videos, and infographics? How about charts and graphs? Market reports and media other than text? Did you know that Google and search engines CAN'T READ IT?

Thats because search engines and computer can only see text. They can't SEE the image or video so you need to tell it what you want it to see.

Several years ago black hat SEO-ers would cram hundreds of keywords into the back end of images and videos just for search engines but Google, of course, quickly put the kabosh on that and penalized those pages with keywords stuffing of any kind. But we still need to tell the search engines what is on the page.Are you Optimizing Your Images for Search Engines?


Because there are so many factors to SEO and you don't want to miss one if you really want your post or content to be found on the search engines. Tagging and titling your images and video will do just that. It's a way to complete the optimization on a post or page. You want to give Google as much information as you can about what the post or page is about and that includes more than just the basic content. The more complete the information is on the page, the better Google will be able to categorize it and rank it for what you want it to be found for.

Make sense?


Let's say you want to sell a house. Would you just put the picture of the house on a bulletin board? Probably not. It doesn't give the potential client much information. What if you just put the description or the address? Still wouldn't be very much to go on. Nothing to really draw the buyer in.

Now what if you had an image, QR code to a video, address, description, price and as much information as you can provide? Chances are you would have more interest in the property than if you had left out a vital piece of information.


Same goes for search engines. To get your information to the potential reader, you need to give as much information as you can. That includes titling the post correctly, adding in a description or a great first paragraph to grab the attention from the search results, video with descriptions (from YouTube) and images with ALT tags.


ActiveRain lets you do it two places. They allow for a title and a description. I put the same information both places to really hammer home the concept of the image. This is the text Google will see behind the image. It knows there is an image there but unless you tell it what it is, it will have no idea and you can lose that valuable SEO variable.

Read more: The Difference Between Image Title and Image Description

So whether you are on WordPress, ActiveRain or any other websites, make sure you are tagging your images and pictures with your keyword that you want to be found for. Often times it can be the same as you title just like I have done in this post.

Can I Use Google Images for Pictures for Blogs and Articles? (Revised)

How to Add Pictures in Your Blog

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  


Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. Michelle Carr Crowe,Altas Just Call...408-252-8900! 06/07/2013 06:36 AM
  2. Debbie Reynolds 06/07/2013 08:59 AM
  3. Cheryl Ritchie 06/07/2013 11:31 AM
  4. Kathleen Daniels 06/08/2013 01:52 AM
  5. Laura Cerrano 06/27/2013 01:27 AM
Real Estate Sales and Marketing
Active Rain Newbies
Getting Visible on Google. How To's
Amber Diamond Active Rain Blog Posts
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Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

As always, great info for increasing our SEO, thank you.

Jun 07, 2013 06:26 AM #45
Cooper Jacobs
Looking For A Seattle Realtor? COOPERJACOBS.COM - Seattle, WA
Real Estate Brokers - Seattle

Well Done Tammy. This BLOG is loaded with great info. and you are very resourceful and clever at getting your online media highlighted for people to see.

Thank you for sharing the details. Sincerely, Cooper Jacobs Real Estate

Jun 07, 2013 07:58 AM #46
Mike Crosby
Mike Crosby Realty - Placentia, CA
Placentia- Yorba Linda Real Estate - 714-742-2897

thanks for the infomation and reminder of best practices.

Jun 07, 2013 08:14 AM #47
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Tammy:  GREAT reminder regarding the info needed for pictures.  And I like that you tell us to "drive home" the keywords and message through repetitive wording ...


Jun 07, 2013 08:28 AM #48
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Tammy - Great illustration of what is important and how it is viewed by Google.

Jun 07, 2013 09:21 AM #49
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566
Reblogged with this intro! This is so simple to do but look how important it can be to optimizing your search engine optimization. It boils down to filling in the Title and Description of the photo as well as doing the alt tags on the photos. Note to self...improve on doing something this simple to improve results of blogging efforts!
Jun 07, 2013 11:32 AM #50
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

Super simple Tammy, but not everyone knows that it matters.

Jun 07, 2013 12:12 PM #51
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Tammy- thank you so much for always sharing this important information with us... and doing it in a way that all of us can understand.  Richard's  (#44) comment reminded me that I need to go back to old posts and rename photos. 

Jun 07, 2013 01:03 PM #52
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Tammy, I don't come to visit often enough and your continual words of wisdom make me mentally slap my hand for not checking in every time you blog! Thank you for (yet again) teaching me something new.

Jun 07, 2013 02:44 PM #53
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Tammy,  I understand the location of the photos and images are equally important!  There is more to adding photos than creating a pretty post. Thank you.

Jun 08, 2013 01:49 AM #54
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Tammy, this information ALL makes sense and I will begin to make my images tag rich for better ranking with Google. Thanks for the tip.

Jun 08, 2013 02:02 AM #55
Lisa Friedman
Great American Dream Realty - Essex, VT
29 Years of Real Estate Experience!

Tammy - great post, I will have to go through and read the others you have linked to it.  There is so much to learn on the topic.

Jun 08, 2013 04:06 AM #56
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA

This is so important for so many of the many reasons my company name is watermarked on my Craigslist listings - Google Juice works from Craigslist also

Jun 08, 2013 05:07 AM #57
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Great advice Tammy, I have been doing this with all of my blogs over the past month since becoming a rainmaker, hopefully it will be seeing results soon.

Jun 09, 2013 03:35 PM #58
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Thank you for you vaulable information and all you do to keep us on track. I really appreciate it BTW I am still loving my business FB page.

Jun 10, 2013 11:15 PM #59
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Good share Tammy as always...helpful hints for the uninitiated are so important!

Jun 17, 2013 10:23 AM #60
Carolyn Crispin
Keller Williams Tri-Lakes - Branson, MO
Crispin Team Sells Branson Homes Land & Commercial

You always give great tips and the "why of the tips.

Jun 29, 2013 09:32 AM #61
Brad MacKenzie
Brad MacKenzie - Duxbury, MA
Turning Houses into Homes on the South Shore

I tend to use the same text in my description and title, just for speed. 

Sep 12, 2013 05:59 AM #62
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

You can but it's a great place to use up more keywords

Sep 12, 2013 06:11 AM #63
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Boy am I glad I found you Tammy, I have learned a bunch in just two or three blogs.  I am subscribing!

Sep 17, 2013 10:19 AM #64
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Content Marketer, SEO Teacher, Website Fixer
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