TextYouBack to Launch mortgage broker tool

Real Estate Agent with RE/MAX Advantage Plus

TextYouBack, mobile branding company, is about to launch a product to the mortgage industry.  The "Rates" campaign is set to launch the week of February 11th, 2008.  The rates campaign is a interactive text message campaign in which consumers can text the word "rates" to 865766 and retrieve information relating to mortgages.  Lenders we have talked to love the idea of extending their reach to the SMS/Text medium and the ease of integrating the program with their other marketing efforts. 


Comments (4)

Jem Woods
Keller Williams Realty - Marble Falls, TX - Marble Falls, TX
Marble Falls TX Real Estate
Amazing idea that should have been thought of before now!  There doesn't seem to be much info about the company on their website though.  I see they have a relationship with Lakes Area Realty, has it been useful?
Feb 11, 2008 07:06 AM
Andres Munar
Keystone Alliance Mortgage - State College, PA
Experience The Difference
technology is getting so crazy...you can now gets texted messages in regards to rates....whats next text messages for insurance quotes......
Feb 11, 2008 07:09 AM
Stephen Joos & Chris Brubaker- HouseFront
HouseFront - Denver, CO

Interesting...the mortgage industry always seems to get the shaft when it comes to cool online tools. Good to see some are spreading the love.


House Value

Mar 11, 2008 06:02 AM
Ben Myers
The Broker Ben Group at Realty Idaho - Meridian, ID
CEO/Designated Broker

We all need to be on board with the text messaging revolution.  It is changing the way that I do my business.  It has made the contact with my clients so much more convenient and easy.  Talking is always going to be necessary, but texting is a great way to get information to the consumer without bombarding them with sales solicitations.  I'm excited to see what will come out next.

Apr 07, 2008 11:32 AM