No Offer ~ Maybe you didn't stage your refrigerator properly!

By
Real Estate Agent with Coldwell Banker United Realtors® ~ 512.750.6899

What?? Is this a joke? I was reading an article in the New York Times called Staging Refrigerators for Real Estate Showings and I laughed at the possibility of what buyers were discerning when checking out a refrigerator during a visit during an open house.  It got me thinking many buyers do open the refrigerator and make comments on the content. As the article states “The contents of a refrigerator speak volumes about the seller who’s lived in the home you are considering making your own.”

This, of course, makes sense. We make snap judgments about other people all the time, why wouldn’t we do the same when checking out the contents of the seller’s refrigerator! If the items are neatly arranged and everything is labeled it gives us the impression the whole house has been maintained in this fashion. If the refrigerator is stocked with upscale and expensive items some buyers like to identify with this lifestyle. After all; each home on the market is offering a certain lifestyle to consumers.

In Austin, Texas the refrigerator, washer and dryer do not normally convey with the house as they are considered personal property. Since fewer companies are paying for moves we are seeing sellers think twice about paying for the moving of these items and are often leaving them as an enticement for the home purchase. More buyers are checking out the appliances they would be acquiring. Maybe it’s time to add “staging our refrigerators” to our list when preparing our listings for market. Who knows maybe “You are what you refrigerate!!”

 

If you are a homeowner thinking of selling, a prospective buyer or just curious about real estate in NW Austin; I welcome the opportunity to discuss our market. Feel free to contact me at 512-346-1799 or email dillard@reloaustin.com. Put my expertise to work for you.

 

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Re-Blogged 7 times:

Re-Blogged By Re-Blogged At
  1. Melissa Marro 06/11/2013 11:57 AM
  2. Doug Patterson 06/11/2013 11:51 PM
  3. Marianne Grant, Realtor 06/12/2013 12:33 AM
  4. Pam Hills 06/12/2013 01:00 AM
  5. MikenMarie Edwards 06/15/2013 01:18 AM
  6. Dana Smithers 06/24/2013 04:57 AM
  7. Winston Heverly 07/20/2013 01:29 PM
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Tags:
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homes for sale in nw austin

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Rainer
345,849
Jennifer Prestwich
Henderson, Thornton, Broomfield and Westminster - Henderson, CO
Madison & Co Properties

Oh my goodness, Dorie, hilarious!  But, oh-so-true.... I never thought of "staging" a refrigerator, but I do have buyers look in fridges sometimes.  Colorado is like Texas when it comes to the Fridge and Washer/Dryer, and I have not yet had a buyer express excitement or dismay about the contents of a fridge, but I'd bet it is coming... Great post!

Jun 12, 2013 07:44 AM #129
Rainer
32,654
Gijs Van Breugel
TERRA FRANCE | International Estate Agents for France
TERRA FRANCE | International Estate Agents

I will go one step further : if we have Dutch clients (red cheeks now) for french houses we need to send a picture of the toilet. Also during the visit the toilet is one of the major proofing points. If it is not clean and fresh .... oops .....

Jun 12, 2013 08:08 AM #130
Rainmaker
2,050,133
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Dorie,

I never thought about inside the refrigerator but why not.  I makes sense and does tell what kind of people own the house.

Jun 12, 2013 09:25 AM #131
Rainmaker
242,024
Christi Farrington
Dagny's Real Estate - Wilton, CT
~ Your representative in Fairfield County, CT

Hi Dorie.  Yes, the refrigerator says volumes about the owner: neat, organized, clean .... Buyers like to see a tidy, maintained refrigerator; therefore, it translates to the house.  Thank you for sparking the interest; very intriguing. :)

Jun 12, 2013 12:13 PM #133
Rainer
159,878
Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Your agent under the sun

Here in Hawaii, properties are often sold with appliances. Homeowners are encouraged to thoroughly clean all of the appliances that will stay as buyers typically do open up dishwashers, fridges, ovens... to check them out. And yes, I have stocked an empty refrigerator with small bottles of water with a note as it can get hot and tiring visiting properties. Aloha!

Jun 12, 2013 05:35 PM #134
Rainmaker
1,431,531
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

My teenage son cleans out the refrigerator every night after we are in bed.  I suppose I should get him to remove the trash when he is done.

Jun 13, 2013 03:28 AM #135
Rainmaker
279,386
Annette Thor
Connecticut Homes and Commercial Fairfield Cty,CT reinct.com - Westport, CT
Residential & Commercial Real Estate Broker in CT

Super post Dorie. In Connecticut the appliances almost always convey.  But when my buyers looked in the fridge I thought they were just doing it out of habit, like pulling open all cabinet doors and drawers that really dont seem extra ordinarily interesting, nor unusual enough to warrant a peak.

Thanks for highlighting the possible significance to the buyers Dorie, it hadn't dawned on me and I didnt think it was important enough to take under consideration. I like the idea of leaving lemonade or some drinks in the fridge for the buyers to have while viewing. Its something so simple and easy.

Jun 13, 2013 04:17 AM #136
Rainer
28,127
Brian Park
Park Realty Investments - Murray, UT

Great post. I don't read the Times so would have never been exposed to the article. I loved it because I was one of the people that tried to read the sellers when I previewed a house. So I was one of those people that opened the Fridge. Another thing was noticing that a married couple selling a house didn't have any shaving gear in the bathroom or men's clothes in the closets even though the listing agent mentioned nothing about a divorce. Just things that would provide a read on the sellers. So staging the Fridge seems like something we as listing agents should pay more attention to.

Jun 13, 2013 04:43 AM #137
Ambassador
1,996,418
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Dorie, what a great post.  People always like to comment on the beverages in particlar!

 

Jun 13, 2013 07:17 AM #138
Rainmaker
166,473
Tina Gleisner
Home Tips for Women - Portsmouth, NH
Home Tips for Women

Too funny and sad too ... love the Hellman mayonaise comment.

Jun 13, 2013 07:49 AM #139
Rainmaker
503,102
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

I thought this might just be a joke, but then I thought again and yes, buyers do look in the fridge - not so much to check out the food but to check the condition of the fridge and get an idea about the upkeep of the home and appliances.

Jun 13, 2013 10:50 AM #140
Ambassador
1,346,522
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Dorie, as if we don't have ENOUGH to worry about explaining to the sellers what they need to prep! Pretty soon the To Do list will be as long as those d**ned listing agreements!

HOWEVER, congrats on the Daily Drop/Feature and the perfect post!

Jun 14, 2013 12:38 AM #141
Rainmaker
240,385
Janice Zaltman
United Realty Group - Boca Raton, FL
South Florida Residential Real Estate

Love your post.  Everyone loves to try to guess about the sellers when they go through a home. Adding "inside of refrigerator" to my list. Maybe there is a food we can add that buyers would like. Personally, I say...more chocolate.

Jun 14, 2013 02:55 AM #142
Rainmaker
123,896
MikenMarie Edwards
The FoCoHomes Group with - Fort Collins, CO
"We Bring You Home To Colorado"

Great post and so very odd that a buyer would discount a home due to the contents of a refrigerator. It really does make sense, we focus on the inside of the pantry now it's time to add the refrigerator to the list. Thank you again for the great tip!

Jun 15, 2013 01:14 AM #143
Rainmaker
231,999
Helen and Larry Prier- Re-Max Gateway - Residential Real Estate
RE-MAX Gateway- Residential Real Estate Sales - Anacortes, WA
Anacortes & surrounding Skagit & Island Counties

Dorie, That is a great post. never thought of the fridge but some can be pretty nasty. Some days I am not sure I would want anyone looking at my refrigerator.

Jun 15, 2013 01:25 AM #144
Rainmaker
97,545
Kathie Burby
Coldwell Banker Mother Lode Real Estate - Sonora, CA
REALTOR, SFR, Tuolumne County Real Estate Guide

I have never had a buyer open the refrigerator. Definitely, food for thought!

Jun 15, 2013 05:57 AM #145
Rainer
5,972
Jim Warkentin
Keller Williams Realty - McLean, VA

Dorie,

Buyers always look in the refrigerator in the greater Washington DC area. The refrigerator generally9 conveys with the home and buyers do check it out.

Thanks for a great post.

Jun 16, 2013 09:54 PM #146
Rainmaker
231,999
Helen and Larry Prier- Re-Max Gateway - Residential Real Estate
RE-MAX Gateway- Residential Real Estate Sales - Anacortes, WA
Anacortes & surrounding Skagit & Island Counties

Dorie, Just wanted you to know that I featured the post in my Favorite Posts for the week. great job

Jun 17, 2013 01:26 AM #147
Rainmaker
193,859
Joy Carter & Jeff Booker Brother and Sister Team
Keller Williams Parkland/Coral Springs Realty-GreatFloridaHomes Team - Coral Springs, FL
Trust Your Family's Move To Our Expertise!

In 27 years of selling, I think I have seen TWO Clients look in the refrigerator.

In Florida - typically they do convey  ;-)

Joy

Jun 20, 2013 11:35 AM #148
Rainer
257,173
Kathleen Frawley
Keller Williams 916 730-4404 Elk Grove, Wilton, Folsom, Sacramento - Wilton, CA
South County Sacramento, 916 730 4404

I loved this. little things give big clues.  I always sneak a check inside the car of someone I am considering renting to, neat and tidy, or old diapers and beer bottles?

 

Jun 21, 2013 02:05 AM #149
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Dorie Dillard CRS GRI ABR

Serving Buyers & Sellers in NW Austin Real Estate
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