Why Do People Assume A Realtor Team Is Better?

By
Real Estate Agent with Cummings & Co. Realtors Call me

 

Why do people assume a realtor team is better?

 

I understand how teams may have better name recognition. They tend to advertise more, or have a big rainmaker who gets most of the business, while the other team members do the day to day work. But from the perspective of the buyer or seller, is bigger really better?

 

We have all worked deals with well known groups. Every town has them. Whenever I finish a deal with one of these groups, I just shake my head and wonder why people think they are getting such great service from a team.

 

Does the agent actually pick up the phone when called? I do. If I miss the call, I call back within the hour. Do most groups? What about getting back to clients with information? What length of time does it take to respond to an email? A text? The larger the group, the more of a headache I end up with as I never am quite sure who I am dealing with. Clearly the buyers and sellers deal with this too.

 

I pride myself with anticipating two steps ahead of every scenario. This way I can prepare for whatever happens. Is this possible with multiple people handling one transaction?

 

Say you have a big name rainmaker who gets the listing. That will probably be the last you see him until settlement. They go in to the listing presentation with all the swagger that makes naïve sellers think he will be doing all the work getting their house sold, when really, the actual work is handed to someone they probably haven't even met yet. Try getting ahold of the rainmaker post listing agreement. He is too busy at the next listing appointment.

 

In real estate, there are about a hundred little things that need to be executed to get to settlement. When I am the clients realtor, I know every one will be done. Over and over I have seen groups drop the ball which can have large consequences unbeknownst to the buyers/sellers.

 

Maybe it's just me, that is why I left the corporate world to be self employed. But I expect good service, in fact, I demand it. And I pride myself on giving exceptional service to every client.

 

Personally, I like single practitioners in medicine vs a large group. Same with shopping, I much prefer dealing with the owner of a small local business than a chain. So I may not earn what the big guys do, but I know every client, and where they are in their deals, and give 110% every single day.

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Dalene Sparks 06/30/2013 01:43 AM
Topic:
Real Estate Best Practices
Location:
Maryland Baltimore City Baltimore
Tags:
large group
service
realtor
listing agent
buyers agent

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Rainmaker
686,859
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Joan: As long as your team is good and the clients agree, I can see it working. However, if I were the client, I would like to hear from the guy/gal I'm signing up with after that. That's the kind of service I provide. You have a question or a concern or whatever, I'm there for you. Maybe team members can do some other things behind the scenes? That would be optimal, it seems to me.

Jun 30, 2013 09:53 AM #46
Ambassador
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MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Every real estate agent is different. It sounds like you prefer the Margaret Rome model.

Jun 30, 2013 10:15 AM #47
Rainer
30,336
Ymeki Stevens
Keller Williams Realty Partners - Woodstock, GA

I have had experience with the good team and not so good team. It just depends on the leadership and the level of organization to ensure a smooth transaction.

Jun 30, 2013 10:29 AM #48
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Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

I think a small team concept can probably work really well, but it should be done right.  I agree with you on those who get the listing then the seller never hears from them again.  Also agree on those who mentioned the mega agents stats when it's really agents on their "team" who did all the work.  

Jun 30, 2013 10:31 AM #49
Rainer
357,119
Jimmy Faulkner
Florida. Homes Realty & Mortgage - Wantagh, NY
The Best Of St. Augustine

It is called living in the lie and we are all doing it in America, and not just in Real Estate which is at the top of the heap. People's perception of what is going on in a real estate transaction is completely different from reality. We have to have an honest and complete listing presentation.

Jun 30, 2013 10:41 AM #50
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Joan, excellent conversation!  I have worked both ways and have also worked opposite of both single independent brokers, individual agents who work for big box firms (or boutique brokerages) and agents who work on teams.  There are several larger teams in my area who 'say' that they are the best and who do manage to land a fair number of listings but, then the customer service is NEVER there--not for their sellers OR the agent on the other side of the table!  However, I've experienced the same thing with individual agents and brokers. 

I am an owner of a boutique brokerage (just over 30 agents) and my own team as well.  My team is small but, I can tell you that I never land a listing and then simply disappear!  Buyers agents can EASILY reach me, sellers can also easily reach me.  When it comes to buyers, I do have a couple of showing agents and every single email or conversation between any of my other agents is relayed to me so that we are ALL on the same page.  AND, the client can reach either of us at any time, and we're up to speed on the transaction.  That's not always the way it works though.

I honestly had a Closing with buyers last week who had sold their home with another agent and wound up phoning me to represent them as buyers because their listing agent was so 'absent' during the selling process.  They did not hear from the agent from the day the house was listed until the day they received an Offer and then again, NEVER after that!  The agent even had their assistant review and negotiate the repairs with the sellers!!!  And, furthermore, didn't even show up to Closing!  It appears that repeat business is NOT in that agent's team's business model at ALL!  I don't understand it but, I'd venture to say that even when that agent was an independent agent, the level of customer service was similar. 

So, I don't think that the quality of customer service is related to the client being represented by a team (or not) - but, it does have everything to do with the team leader's commitment to exceptional customer service.

Jun 30, 2013 12:05 PM #51
Rainmaker
819,671
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Joan I am thinking about this myself as I am still in the office WORKING ON SOME TASKS that I should outscore to talent on my TEAM. Problem?-I dont have any team members. Its just me,myself and I. I am with you though. But honestly speaking as our duties and responsibilities continue to grow,there is definitely no way ONE PERSON cant do it all by themselves. You are going to need help as your real estate business continues to grow.

Jun 30, 2013 12:21 PM #52
Rainmaker
791,444
Carol Zingone
Berkshire Hathaway Home Services Florida Network Realty - Jacksonville Beach, FL
Global Realtor in Jax Beach, FL - ABR, CRS, CIPS
I agree with Eric: we all work with a team, but it depends on total accountability.
Jun 30, 2013 01:01 PM #53
Rainmaker
1,317,857
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

A great Discussion and it really does depend on the particular "team."  I like what Debe had to say

"I don't think that the quality of customer service is related to the client being represented by a team (or not) - but, it does have everything to do with the team leader's commitment to exceptional customer service."

Jun 30, 2013 01:12 PM #54
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Ralph Gorgoglione
Maui Life Homes / Metro Life Homes - Kihei, HI
Hawaii and California Real Estate (310) 497-9407

Glad that you found a niche that works for you; knowing that you are happy with being self-employed give 110% percent, your clients will surely see how you will stand out as a committed realtor.

Jun 30, 2013 01:37 PM #55
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Joan - in theory I can see the value of a well working team. Simply because we all have our strong sides and weak sides, and a really good team can present only strong sides in every situation.

So, if a team can do it, they probably would be very successful. You mentioned that there are hundreds of small things there, and this is exactly the reason why a team can be successful Somebody can beat you in those small things. They may do better marketing, better photos, better other things, leaving you do what you do best.

While I said that, I myself work with just members of my family, and they are my team. They do, what they do better. They complement what I do better. And because it is my wife and my son, it comes naturally...

Jun 30, 2013 02:59 PM #56
Rainmaker
1,075,962
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Many teams have systems that work well and others leave much to be desired. Communication is key among team members and between client and the appropriate team member.  Most complaints happen when the latter does not take place. As many have mentioned, we are all members of our larger team: title company, lender, stager, inspectors, etc.

Jun 30, 2013 03:32 PM #57
Rainer
387,720
John F Muscarella
RIVER FARM PROPERTIES, LLC - Venice, FL
Broker/Owner, Venice, FL, Florida's Suncoast

Teams are mostly for the members so they can cover for others and ostensibly deliver better overall service to their clients.  It is also a way to establish better lead generation and utilizing the key strengths of each member.  I suppose it is also a way to promote a company feeling and bring along new hires in terms of training.  But I would not want to be a part of a team.  Then again I formed my own company to call my own shots.

Jun 30, 2013 08:30 PM #58
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Larry Story
Total Care Realty - Greensboro, NC
Total Care Realty, LLC, Greensboro, NC Real Estate

Joan,

I agree with Debe it is not exactly a size problem but as you address the issue in your blog it is all about service.  Whether dealing with a team or a single person it is all about their focus on service.  Just as many here in Activerain are more focused and dedicated to taking care of our clients above and beyond what most other agents out there do.  

Jun 30, 2013 09:11 PM #59
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Rainmaker
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Joan Goldman

Baltimore's Outside The Box Realtor
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