Staging FAQs: Why Bother Staging in a Seller's Market?

By
Home Stager with Owner, The Refreshed Home White Plains NY

feeding frenzy in a koi pondWelcome back to FAQs: answers to today's most pertinent questions about Home Staging and Interior Decorating, The Refreshed Home-style!

Yes, why WOULD a seller go through the bother of Staging their Westchester County house in a seller's market? In a word: TERMS.

The rationale for putting time and (usually) money into getting a property market-ready has always been for sellers to sell well, and quickly. But with media and industry sources from coast to coast all pontificating about inventory shortages and bidding wars, why would a seller bother to Stage their house in this market?

First-let's understand, the term is relative. Currently there is *no* wholesale rush to buy property. Look online-there are plenty of available properties in any market with triple-digit DOMs. It's a Seller's Market only if you have a property buyers want.

There are two elements to consider in an offer: Price, and terms. Price is a number, terms will color that number. Terms can be anything from closing time, down payment amount, a selling contingency or even your throwing in the heirloom chandelier (that you SHOULD have taken down before listing...but that is a topic for another FAQ).

Assuming the pricing is on target (this Westchester County Home Stager *never* has an opinion on specific pricing-she leaves that to the agent and the market), and needing to still navigate the appraisal process, terms will often be the most negotiable part of an offer.

"Selling well" used to refer to price, but quickly, and condition-free is buyer-nip in today's market. A good offer means little if it doesn't close. Generally the more encumbered an offer, the longer and more difficult the process will be, and the greater the chance it will not close. Just this week the NYT spoke to this relatively new phenomenon, where better terms are trumping better prices and cash.

Serious and motivated; ready, willing and able is what sellers and buyers each want in the other. Sellers send their message by having their Westchester County house looks it's very best, here are some of the buyers I've seen respond with their highest and best early on:

  • Buyers who've gotten skunked and lost out on another property
  • Buyers who've put off buying the last few years, but are now impatient to get on with their life
  • Buyers whose own property sold fast, and now need to buy, ASAP
  • Buyers who realize the Interest Rate Fairy will not be gracing us forever

Sellers market, buyers market, ask your agent: Sellers who 'bother' to Stage their Westchester County house will hold more cards, and put more money in their pocket, faster.

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Our spaces affect us profoundly...and so many other parts in our life fall into place when our spaces and possessions serve us in the best way they can. But getting there is much more than a pursuit of pleasing aesthetics.

 

Decorating and Staging are different, but much of the skill sets overlap, and each creates unique solutions that considers the needs, goals, resources, expectations, hopes and dreams of each client.

Bettering Westchester, Putnam and lower Fairfield counties since 1981, The Refreshed Home works collaboratively, and brings a thoughtful approach to the creative process. Proud to make a difference, as well as make a living. Offering specialty services such as remote and buyer consults, listing photo/video styling, guided and accompanied shopping, and accessory rental. We get in, get out, and you get on with your life.  Talk to me TODAY about how we can better your space!

  

                    

 

Marie Graham ASP, IAHSP, IDS Your Stager With A Mission!

QUESTIONS? Don't hesitate!! 914.607.2895 

email               web               blog

Comments (14)

Wendy Sackl
Exquisite Home Staging & Design - Boca Raton, FL
Property Stylist

Maria, great blog!  With the market being excellent for both buyers and sellers, complacity shouldn't be happenning from a realtor's perspective.  You hit the head on the nail with "It's a Seller's Market only if you have a property buyers want."  

Jun 20, 2013 04:24 AM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Maria,  Awesome!  Suggested!!!!  Where are my astrology blogs.  Did I miss them??  You know I live for those.  Hopefully you have been far too busy to create those great blogs.

Jun 20, 2013 08:40 AM
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Do do that voodoo that you do so well......excellent points Maria.  You rock as a home stager, something that I never truly got into but think it is so necessary.

Jun 20, 2013 08:57 AM
Marie Graham
Owner, The Refreshed Home White Plains NY - White Plains, NY
Westchester County Interior Decorator, Home Stager

Wendy! Thank you! I know you field the very same questions, so feel free to use!

Belinda-SO nice to be missed! Yes, have been busy, but have gone thru the astrology cycle. Except for Aries and I think Aquarius it's the whole cycle, http://therefreshedhome.com/category/zodiac-styles/  Doing colors now, stay tuned :)

Hey Roger! You DO know I've been thinking of you, right? Good to see you, thanks for stopping by!

Jun 20, 2013 11:18 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Maria-  well done!!!!  I love the points you made.  Condition will always play a part in getting an offer and what kind of offer you will receive.  

Jun 20, 2013 11:52 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Excellent post, Maria!  I've suggested also!  Most of the houses for sale in our MLS are not being marketed wisely.  Thinking you don't have to prepare and present because it's a "sellers market" is not very smart.  You need to offer something buyers want and are willing to pay for....otherwise you are just another bad picture on MLS.

Jun 20, 2013 12:24 PM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hey why is everyone calling you "Maria" in their comments?  Aren't you still the same Marie we all know and like?  :-)

Regarding your post's title ... my Portland-area home staging clients are staging their homes .. they are selling FAST -- our Average Days on Market YTD for 2013 is now 15.9!!!  Stage Your Home for a faster sale, and for optimum market value

Jun 20, 2013 12:34 PM
Marie Graham
Owner, The Refreshed Home White Plains NY - White Plains, NY
Westchester County Interior Decorator, Home Stager

So you've fielding this quesiton too, Kathy :)

SHARON! People take the path of least resistance, but it's really quite heartening to see/hear stories of all the people who are, indeed, actually getting into this groove.

Oh Maureen-you are such a pip! Have been wondering the same thing, but yes, :) it's still me....what's a vowel between friends?  You are rocking the Portland market, I can feel the waves here!

 

Jun 20, 2013 01:01 PM
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

No matter the market, why not put a house in its best light?  And a professional placement of anything can't hurt ones' chances!

Jun 20, 2013 07:48 PM
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

Hahaha - the Interest Rate Fairy!  Excellent post, MariE!  There's always competition - Why not get the best price and terms?

Jun 21, 2013 06:23 AM
Nick T Pappas
Assoc. Broker/Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, @HomesBirmingham & Providence Property Mgmnt, LLC Hun... - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Marie, I really like the way you coined that phrase..."Price is a number.  Terms will color that number."   And by the way...that "interest rate fairy" went on vacation the last couple of days...rates have steadily been edging up.

Jun 21, 2013 10:40 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager
Sorry about that.....the whole Maria thing. Too funny!
Jun 22, 2013 11:53 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Marie, this is written so well. You obviously know a lot about your field. I am hearing the question more often as we are currently in a seller's market. Definitely going to re-blog this for Franklin TN sellers.

Jul 16, 2013 01:37 AM
Suzanne Otto
Six Twenty Designs - Lansdale, PA
Your Montgomery County PA home stager

Excellent post Marie! Just because people are looking to buy and inventory is low doesn't mean you should give up on trying to obtain top dollar. Don't just put your home on the market and see what you can get. Because if buyers find one they like better, you better believe that's the one they're going with.

Jul 16, 2013 02:42 AM

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