Okay, I'm new to this "Group" thing, but think it's a great tool. I've created a new group that is all about "Open Houses". What do you do before, during, and after an open house to make it successful. Do you have a funny story? Do you need help figuring out what to do or say during an open house? What are your pet peaves about them?
If it involves an open house, please post it here. The address of the group is:
http://activerain.com/groups/OpenHouses
For Realtor Open houses I send out an automated pre-recorded reminder to let them know the day before.
For public open houses I advertise on our website and in the local paper using a recorded message also it is a call capture system to generate leads also.
The one thing I don't like about Open Houses is the fact that it provides false hope to the seller b/c for the most part according to NAR the likely hood of selling that particular house to someone that comes in as an Open House is less than 1%. however the likely hood that I will add buyers to my database is 100% b/c anyone that comes to that open house will sign a register at which time adds to my database.
Jennifer,
Thanks for your thoughts. I agree with you, the statistics for selling a property at the open house are poor (I've been told 0.5% - that's 1 in 200). Therefore, I always tell my clients the stats. I leave open houses up to them. If they want one every week I'll do it. If they don't want any, I don't require it.
A great way to advertise a home is to invite the neighbors to the open house. I like to think that people have big mouths, and if someone knows about a home for sale, they will tell others be it a family member, co-worker, friend, or anyone they know. A house may not sell at the open house, but quite often, it sells as a result of it.
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