You want to blog regularly - every day, or maybe even more than once a day.
But... sometimes the "Idea well" runs dry.
Here's a siimple way to re-use old ideas (or to generate multiple posts from a single new idea).
First go back through your traffic and choose an older post that did well.
The idea behind that post can serve as the idea for today's post - and perhaps for several more - if you follow a formula based on the simple plan outlined in this article.
Your categories might be different. For instance, you can write to buyers or sellers. And those buyers and sellers might represent both different levels of experience and different niches.
Who were you writing to in the successful article? Think about the other prospects who would benefit from this information presented from a slightly different angle.
Next, look at your structure and format. What did you use in that successful article? How can you present the same idea in a different structure and/or format? When you choose a different approach, you can write about the same idea to the same audience and your post will still be new and interesting.
If you create a chart for yourself based on your audiences and the writing structures and formats that you use, you might find that a single idea can be the basis for half a dozen posts - each written to a different audience and/or in a different structure or format.
Image courtesy of Dreamstine.