Which Flooring Sells Faster?

Home Stager with www.rethinkhomeinteriors.com

hardwood floor

Fact:  Hardwood floors sell houses

Fact:  According to the National Association of Realtors, hardwood floors are one of the best home improvements to make for getting a good return on your investment.

Fact:  Hardwood flooring can add 6% to the value of your sale price.

So, now that we have established that hardwood flooring is great for creating perceived and actual value in your house, what do we do with that information?  If you have wood floors already, then, you are in great shape.  Make sure that they are in beautiful condition for your sale and you will make buyers swoon, for sure!  If you don’t have hardwood flooring and you are considering whether you should add it, what are the most desired floors now?  And, where should you add it?

The good news, not every room needs hardwood flooring.  Bedrooms are a great place to keep carpet—make sure it is clean–if you already have it.  If you need to replace your wall-to-wall because of its condition, stick to neutral tan, beige or gray.

Before we dive in, it’s important to remember that your choice of flooring whether it is hardwood, tile, or carpeting needs to be chosen in the context of where you live.  If you are in Florida, you may be better off with tile in your main living areas, for example.  But, for the purposes of this post, I am just going to focus on hardwood flooring options so we can get REEEAAALLY deep ; )

Handscraped Hot

Buyers love handscraped floors for their authenticity and historical charm.  In a world that is moving at a ridiculous pace, homeowners are looking for a refuge and the choice of handscraped floors can remind us of slower times.  The new versions of these vintage planks come in a variety of beautiful woods and finishes.  And, the cool thing about handscraped floors is that they play well with others.  They work incredibly well with traditional, industrial, and contemporary design and everything in between.

Wider The Better

Wide plank floors are super popular right now for the same reasons that handscraped floors are so in.  They harken back to history and yet work beautifully with modern interiors.

Distressed Wood Floors

This trend actually took root in the 1990’s when old warehouses and factories were converted to living and retail spaces.  Reclaiming the wood flooring and other products from those vintage commercial spaces became a super hot niche market and their appeal endures today.

Does Color Matter?

This question was asked of the Realtors on Trulia and the answers were as varied as the the geography of the respondents.  And, there are pros and cons to both dark and light flooring that buyers can easily Google if they really want to.  The bottom line, in my opinion, is that as long as your flooring appears to be in good condition, makes sense with your color scheme, and your house is staged effectively, it won’t really matter what the color of the stain is.

What do you think?  What kind of flooring do you find irresistible?

Posted by


lori fischer


Rethink Home Interiors                                                

Moving can be stressful.  If you live in the Philadelphia Suburbs and need to get organized to sell, let Home Staging expert and Moving Concierge, Lori Fischer of Rethink Home Interiors help you get your project started + give you peace of mind.                                                                    

www.rethinkhomeinteriors.com                                                               lori@rethinkhomeinteriors.com                                                                  610.724.1108

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Comments (54)

Edward & Celia Maddox
The Celtic Connection Realty - Queen Creek, AZ

Some very good information on the value and choices of wood flooring.  Thanks for sharing.

Jun 25, 2013 07:03 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Hardwood is the floor of choice here for the mid to higher end homes. I love the look and it does help when selling n my opinion. But give me a nice tile any day over cheap laminate.

Jun 25, 2013 09:24 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hardwood floors indeed are very popular, but home owners still need to think in terms of not over-investing in their homes if they are in a community where the hardwoods are an exception rather than the rule.

Jun 25, 2013 09:45 PM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

There is nothing that makes a home more attractive than hardwood floors.  I love seeing new construction homes with this as well.  Good post.  Thanks for sharing!

Jun 25, 2013 09:47 PM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

More & more buyers like hardwood. I re-iterate REAL HARDWOOD vs. laminate. I've seen way too many products that don't last, wear terribly & look awful after just a few years. 

Darker is not better, cherry is not popular in my area.

Jun 25, 2013 11:20 PM
Debra B Albert, PA - Keyes Realty
Keyes Realty Treasure Coast, 34986 - Port St Lucie, FL
Ron and Debbie 772.708.3292

This is a GREAT blog.  Awesome information, I like it so much, I am reblogging it.  Debbie

Jun 25, 2013 11:38 PM
Keith Whited
RE/MAX Gateway - Alexandria, VA

Some good information contained here. I've seen the preference for wood floors ebb and flow a couple of times over the past 37 years. In the Northern Virginia area hardwood floors have been preferred for a number of year - I wouldn't be surprise to see the trend reverse itself for a while.

Jun 25, 2013 11:47 PM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I love hard wood floors, but am always concerned about up keep.  I like dark colors, but suspect lighter colors make the rooms look bigger and lighter.

Jun 26, 2013 01:25 AM
Michael J. O'Connor
Diamond Ridge Realty - Corona, CA
Eastvale - 951-847-4883

A great majority of my home is tile but I'm looking forward to adding wood to my living room and famiy room the next time I remodel!

Jun 26, 2013 01:29 AM
Travis "the SOLD man" Parker; Broker/Owner
Travis Realty - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

"Hardwood flooring can add 6%...." - Interesting and potentially useful fact.

Dark or light?

I prefer medium. Too light, and it looks fake or cheap. Too dark, you loose the look and warmth of wood. Especially in rooms that are not well lit or smallish. One house lost at least one sale because the brand new wood they put in was too dark.

Jun 26, 2013 01:41 AM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Lori, we love hardwood floors and had them in Baltimore.  Here in Florida it is mostly laminated wood floors.

Jun 26, 2013 02:22 AM
Ric Mills
Keller Williams Southern Az - Tucson, AZ
Integrity, Honesty, and Vast Real Estate Knowledge

In the West, tile is still King.  But Hardwood floors get a lot of attention.  Unfortunately we also see a lot of "inexpensive" laminate wood that doesn't necessarily add to a home.  Good Laminante can actually outperform some wood products.  When doing any up garde, don't go cheap.

Jun 26, 2013 03:00 AM
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker
Lori: so many people covered their hardwood floors when carpets came in vogue. Now pleasantly surprised new owners find them.
Jun 26, 2013 03:20 AM
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886
In our area tile is by far the most popular flooring- even over hardwood. Natural stone like travertine is valued more than ceramics! K
Jun 26, 2013 04:01 AM
Paddy Deighan MBA JD PhD
federalfinanciallawgroup.com - Vail, CO
Paddy Deighan J.D. Ph.D

I love hardwood floors, but the mainteneance on them can be high..especially if there are pets...I still prefer marble or dostressed tile but I am not surprised by the study

Jun 26, 2013 04:49 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Great blog Lori, in my rentals and in the home that I live in, restoring the hardwood floors is my top priority, it makes such a difference.

Jun 26, 2013 04:40 PM
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Great information and timely for me as I'm installing hardwood flooring in my office. I'm using the wide plank, laminated, medium color for durability and maintenance.

Jun 26, 2013 05:22 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Many of the older homes in our community were built with hardwood floors. Then the hardwood was covered with vinyl or carpet later on. It's a nice surprise when you rip out old flooring and find beautiful wood underneath! 

Jun 26, 2013 05:32 PM
Lori Fischer
www.rethinkhomeinteriors.com - Fort Washington, PA

Thanks for all of the comments everyone!  It is so neat to see the regional differences in what is appealing to the local buyers.  It sounds like harwood is very popular in many regions and may even be becoming more desireable in areas where tile has been most popular.  I think that the takeaway from all of this is that having a nice mix of flooring options that are coordinated and cohesive are more desireable than wall-to-wall (and laminate) throughout.  

Jun 28, 2013 02:59 AM
Ymeki Stevens
Keller Williams Realty Partners - Woodstock, GA

Great post and a lot of great information to share with clients. Hardwoods are beautiful add some much style to a home if the owner has taken care of them.

Jul 01, 2013 12:59 AM