Instagram Videos for Marketing Your Real Estate Property Listings

By
Services for Real Estate Pros with Quantum Leads

Instagram emerged as the seemingly overrated photo-sharing platform just a few years ago. Since then, it has skyrocketed in popularity, and was even purchased by Facebook for over $1 billion dollars. Shockingly, Instagram has proven to be more than  a passing trend; it is reinventing itself to comply with user demands.

To compete with social media’s hottest newcomer, Vine (a 6-second video sharing app.), Instagram has now created their own video-sharing option. Instagram videos can be 2.5 times as long as Vine’s, at fifteen seconds.

But is this video-sharing trend leverageable in the Real Estate arena? Yes. Instagram is the premier medium for sharing Real Estate property listing videos for several reasons:

    • It’s on trend. Consumers are more than willing to watch Instagram videos because it is what is popular right now.
    • It invokes a sense of familiarity with the potential buyer. Buyers are willing to engage with social media, simply because it is familiar to them.
    • It is in keeping with the ever-shortening current communication model – i.e. it’s short and sweet. People are less likely to watch a longwinded, fluffy video about a home that is on the market; fifteen second videos are far more digestible, and will garner more views because of this.

Many Real Estate companies have long been keen to Instagram. Companies like Coldwell Banker and ReMax have realized the potential of Instagram’s user-friendly photo-filtering to make their listings seem even more beautiful. Now it is only a matter of time before these and other companies (yours included!) discover and employ the power of Instagram videos in Real Estate. 

Do you have an Instagram account? If so come follow us and we'll follow back!

Comments (5)

Ralph Gorgoglione
Maui Life Homes / Metro Life Homes - Kihei, HI
Hawaii and California Real Estate (310) 497-9407

You've made a strong case for using Instagram... definitely worth checking out-- especially since Facebook bought the software for over one billion dollars!

Jun 29, 2013 12:57 PM
Dennis Vaughn
Quantum Leads - Destin, FL
Quantum Leads

Thanks Ralph! Please share any videos you create on Instagram with us! We'd love to see how people are getting creative with it for Real Estate.

Jul 03, 2013 05:51 AM
Terri Woods
Benton, Linn and Douglas Counties - Days Creek, OR
Selling Homes and Land in Oregon

OK - I have an account - and for some reason 26 followers though I don't kow what they are following.  I am giong to learn this program though. OR, hire my kids to help me. 

Oct 08, 2013 09:52 AM
Kaye Swain
Keller Williams Real Estate Roseville CA - Roseville, CA
Your Roseville Real Estate Agent

Thanks for the tips! I have just started using Vine and Instagram. When you started talking about videos on Instagram it was like, "Woooo, I knew that but forgot it (thanks to my grandkids, would you believe! They are grand at it!). I appreciate another boost up on this instagram learning "climb" and just followed you - KayeSwain 

Mar 01, 2014 12:33 AM
Peter Mohylsky. Broker
Miramar Beach, Florida - Santa Rosa Beach, FL
BRIX REALTY

Great to see your post,come to the office and give a class?

Jan 10, 2016 01:30 AM