It is a safe bet that no one has ever loved working anywhere so much so that they got the company logo tattooed on themselves. While there is no way to definitively prove it, it's a safe bet that no one in New York real estate has one either. That is, unless you work for Rapid Realty.
There are currently over 40 agents with Rapid Realty tattoos. There have been numerous articles about the Rapid tattoo phenomenon. What most don't know is that it all started with one agent in 2011...
Adam Altman, an agent from Rapid Realty's Bushwick office, has been documenting his life in tattoos for some time. It was a natural progression, given his success and happiness with the company, that he chronicle this stage of his life as well. That need ended with a "double R" tattoo near his elbow. Since then, Rapid Realty brand ambassadorship has been way more than skin deep.
When we were mentioned by Real Deal magazine, "In the last year or two, almost 20 agents at Rapid Realty have permanently branded their bodies with the firm’s logo, most recently last month at a Park Slope tattoo parlor. As a franchise, Rapid offers brokers a chance to run their own businesses, which may inspire the outside dedication.” While some may object to this kind of brand loyalty we at Rapid don't look at ourselves as a brand, but rather a family
Check out the footage: http://www.youtube.com/watch?v=XKmQ2V28QrY
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