Real Estate SEO or RE SEO? They Are Both Important!

Services for Real Estate Pros

good real estateWhen it comes to SEO- in this example,  SEO for "real estate"- are you fully taking advantage of real estate related synonyms and acronyms in your search engine optimization efforts?

There's a joke that SEO people tell:

An SEO expert walks into a bar / pub / tavern / public house / restaurant / dive / club.

That's it. That's the whole joke. Do you get it?

It's All About The Synonyms and Acronyms

If you search Google for "AZ SEO expert," you will find me on page one of Google, position #1. It's not a big deal. If you don't see me there, it's because you are logged into Google or there are other factors affecting your search. But that's where I'm at as of today, June 28, 2013.

Now take a look at the result below. I want to point out a couple of important factors:

1. The search was for "AZ SEO Expert" and the none of the three are in my URL ( The word "expert" is not in my page title, description, or URL. Yet, here I am.

2. The word "consultant" is highlighted (emboldened) by Google- even though I didn't search for a consultant. But Google knows what I want, doesn't it? I searched for an expert, and it gave me a consultant. Same thing. I searched for "AZ", but I was given "Arizona" in bold. (Not as impressive, I know.)

AZ SEO Consultant

I know that Google considers at least 3 words to mean the same thing: Expert, Consultant, and Guru.

Quick sidebar: Some people, who are usually in the same industry as me, hate the term "guru" and the fact that I use it. It comes across as arrogant and in the wake of late-night television, seems almost cheesy. "I am the SEO guru and for only $19.95 I promise to make you number one..." But I don't care what my peers think; I care what Google thinks. And Google considers a guru also an expert and a consultant, as anyone can see from my example.

My page title and description is absolutely stuffed with keywords, but because I use synonyms and variations of root words (i.e. "consultant, consulting")- I get to take full advantage of all this power without actually being too spammy. This is not black-hat or bad technique. Different people search for different words and you really need to understand that to get the most benefit. In this case, I mixed up "guru" and "consultant."

I hate keyword stuffing...but this isn't stuffing. This is making sure that your clients find you no matter what term they use.

Are you a REALTOR, a real estate agent, or a broker? Maybe all three?

But have you considered that you might also be a "RE Agent" a "RE Salesperson" or simply an REA?

If you look at my page title, it says Guru twice and Consultant once. But to Google- those words mean the same thing. If you consider the word "guru" as interchangeable with "consultant"-- the snippet above is absolutely stuffed, is it not? Try reading it aloud and replacing the word "guru" with "consultant."

That's what many of you do. You may put the term "Phoenix Realtor" on your page 17 times, instead of mixing it up a bit. All of these mean the same to Google:

  • Phoenix Realtor
  • Phoenix Real Estate Agent
  • Phoenix RE Agent
  • PHX RE broker
  • PHX RE Salesperson
  • ...and on and on and on.

Rethinking Your Pages and Page Titles

If you want to squeeze every drop of power from your website-- you can shorten keyword phrases and condense your titles with acronyms, synonyms and abbreviations. For example, let's say you have a page title that looked like this:

"Phoenix Realtor | Realtor in Phoenix Arizona | Phoenix Real Estate Agent and Real Estate Company"

First of all, that's way too long anyway. Google wouldn't display or index the whole title, so you are just throwing away valuable space. Try this:

"Phoenix Realtor | RE Agent, Phx, AZ | Phoenix Realty Service"

Now I would consider that title to be pretty stuffed-- but Google is going to index every word.

1. Realtor used twice: "RE Agent"

2. Phoenix used two different ways: "Phx"

3. Company not used at all: "Service" is a synonym for company. "Realty" says "real estate agency" or "real estate brokerage" in one single word. You only get so many characters to make an impression-- so if you can condense three words into one word- for goodness sakes, do it!

Learn your synonyms and acronyms. (<-- Useful links there.) It's been a while since I've written a blog post on ActiveRain, so for that, I apologize. If you need help with your real estate SEO efforts, feel free to contact me through this blog.

Posted by

seo guru

Comments (42)

Jay & Michelle Lieberman
Keller Williams World Class - Agoura Hills, CA
Creating Calm in the Buying and Selling Chaos

Really interesting stuff. Every time I read a post of yours or other SEO consultants I leave with at least a couple nuggets I can apply. 

Jun 28, 2013 05:40 PM
Tom Larsen
The Larsen Protection Team - Williamsville, NY
We Shop, You Save!

Thanks, Michael! You gave me some "homework" for today for my insurance agency! I need to find my "terms"!

Jun 28, 2013 08:18 PM
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Michael, so glad you put this as a reminder to have said this before but some of us are slow learners (hee, hee)...getting better but doing this well is so important...I think the abbreviations we all miss...many thanks!

Jun 28, 2013 09:11 PM
Suzanne Otto
Six Twenty Designs - Lansdale, PA
Your Montgomery County PA home stager

This is good advice for when we write blog posts. Take your keywords and phrases and use synonyms throughout. Thanks SEO Guru!

Jun 28, 2013 10:11 PM
Mark Brian
Silver Star Real Estate LLC - Anderson, SC
Anderson SC Realtor

Just want to make sure I am NOT getting something wrong but do you think that "AZ" and "Arizona" are interchangeable?

I wonder because I rank differently for some long tail phrases for "SC' versus "South Carolina" and I do not know why.

Jun 28, 2013 10:43 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Michael, I was not aware of this. Using synonyms makes a lot of sense. Thanks for the info.

Jun 28, 2013 11:15 PM
Gary Frimann, CRS, GRI
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

Good tips.  I was aware of this tactic, but I really want to thank you for the links.

Jun 28, 2013 11:56 PM
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Thanks for the great tips on this blog. Also, thanks for the links for us.

Jun 29, 2013 12:51 AM
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

I was aware that Google was doing this, but not really sure how to implement it. Thanks for the examples and the links. 

Jun 29, 2013 01:17 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance
Michael, this is highly valuable information. We can never stop he learning process when it comes to the Internet and promoting our business. Is certainly is not static!
Jun 29, 2013 01:24 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Speaking like the natives, the hunt and peckers doing the query is so important. The logs of how you were found, how you wire and should continue or add to the way you serve up the real estate information is key. I know agents, brokers, REALTORS who find it, SEO as boring as watching paint dry. But if you want success, you better develop a passion for something you would not ordinarily try... like no thank you helpings growing up.

Jun 29, 2013 01:42 AM
Maureen Megowan
Remax Estate Properties - - Palos Verdes Estates, CA
Palos Verdes Real Estate Blog

Thanks for the post. New search engine optimization info is always very helpful

Jun 29, 2013 05:34 AM
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h

Interesting information to roll into what we do.  You can never relax when it comes to SEO and getting good rankings.


Jun 29, 2013 05:34 AM
Lori Cain
eXp Realty - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Always appreciate your advice Michael - now off to check a few pages of my web site!

Jun 29, 2013 07:22 AM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Michael, as always, you deliver powerful, relevant information. Thanks! Sharon

Jun 29, 2013 08:04 AM
Carolyn Crispin
Keller Williams Tri-Lakes - Branson, MO
Crispin Team Sells Branson Homes Land & Commercial

Thanks for the post. i will need to concentrate on the synonyms a lot more.

Jun 29, 2013 09:54 AM
Rekha Vyas
Keller Williams Realty of Brevard - Melbourne, FL

Thanks Michael, I have recently started to focus on learning about SEO. I learned something new today.  

Jun 29, 2013 12:07 PM
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Michael, as always, thank you for an educational and helpful blog post on the semantics of SEO for REALTORS, RE agents and REAs. :-)

Jun 29, 2013 02:36 PM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Michael, some good tips and I will now use them. thank you...may be calling you for some help on my website.

Jul 07, 2013 04:20 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Michael,

I came over from Debbie's post  to check you out..I can see I need to subscribe. Great tips!

Jul 13, 2013 12:46 AM

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