Many Agents choose real estate website templates because the layout is already set up for them and it has some basic content about the real estate industry in general. However, most real estate website templates are created without any regard at all for the overall success of the website in the search engines. Choosing the right keywords will help you gain better position in the search engines.
Most real estate website templates are created by designers who have limited knowledge of how search engines work in the first place. They place generic keywords in the content hoping it will be indexed by the search engines, but more often than not, they end up forcing the Agent to compete for “short tail keywords” that have a lot of competition. All of the images and fancy buttons look great, but they will never replace relevant content about what you do.
NOTE: If you want to rank well in the search engines, make sure to place Geo-specific terms throughout your real estate website templates. Keywords play a very important role in determining “how many” visitors come to your website and more importantly, “who” comes to your website. Quality content is the key to success for most real estate website templates.
Start identifying and making a list of obvious keywords that someone would type in to the search engines to find you. Are there other phrases similar to what you have chosen? If so, add them to your list. Once you have a list of relevant keywords, you are ready to begin your keyword research and determine the best search terms for your real estate website templates.