Promoting Yourself To Potential Customers
In an increasingly global world--where everyone is connected to each other by the click of a button--it's easy to get lost in the shuffle. However, the potential avenues for self promotion have also become more vast and more readily available.
It's one of those things that has to be done, no matter what, because if you are not interested in getting your own name out there, and on everyone's mind, no one else is going to be. You have to make an effort to self-promote before you hope to catch the attention of everyone.
One of the important benefits of self promotion is the ability to create and establish your own brand. You have an idea of who you want to be, how you want to be portrayed and, most importantly, who you are. So who better than you to establish the image you want to promote to the public.
It's one of the reasons I begin this blog, in order to get my name out there and get people talking about me. Potential clients need to know who you are and what you offer because they don't know. It's your job to educate them by answering questions they might have but also providing information regularly about the changing nature of the business. My blog should be a wealth of information for customers looking into a reverse mortgage and it's my responsibility to be there for them when necessary.
Additionally, the internet is where it's at. The younger generation is growing up with it, their parents are adapting quickly and more seniors are learning to use technology to their advantage. The time to act is now, so why wait to hopefully get noticed, help yourself get noticed, the person who will benefit the most from self promotion is you.
With this in mind, it's also important to practice truthful self promotion. I had previously blogged about several ways to 'sell yourself before selling your product,' and while these rules still apply you should never get caught up in puffery or exaggeration; bring yourself down to your client's level so they know you understand them. You both need each other so why not make the best of it.