Realtors - The "Why" of What We Do

Real Estate Agent with Keller Williams Realty Consultants

The other day I was listening to someone talk about the importance of knowing  “why” we do what we do.  We all come from different places in our professional lives but the most common “why” I hear among my Realtor colleagues is the desire to help people.   To help make someone’s life better by educating and guiding them through the real estate buying and selling process.  I know some consumers may have had that one bad experience with a Realtor where that consumers needs were not put first and foremost, but, for most Realtors, helping a consumer buy or sell a home in the most efficient manner possible, for the least, or most amount of money (depending on whether you are buying or selling) is in fact that Realtor’s top priority.   And how does a Realtor accomplish that?


European Frame and Chair

Contrary to popular belief, there is a lot more to buying a home than finding a home on the Internet that looks pretty on the outside and putting in an Offer or, alternatively, putting a For Sale sign up in the yard and crossing your fingers the perfect Buyer will just happen to come across your sign.  As Buyers and Sellers become more knowlegeable and educated in the buying and selling process, just know that your Realtor is actually there to help you - not compete with you.  I am your confidant, your PR person, your marketing guru, your fierce negotiator, your creative decorator, your housing market analyst, your financial planner, your vendor referral database, shoulder to cry on and sometimes even a dog walker when the family dog needs to come along to give his/her approval of the home.  We understand it is a collaborative process and want to be right there beside you to lead and guide you through the sometimes complicated process of buying or selling a home. 


So WHY do I do this?  Because I love it and want to help my clients achieve their Real Estate goals!  It is the most interesting and challenging career other than being a parent.  I wouldn’t have it any other way.


P.S.  Thinking about moving to and/or buying a home in the Metro Atlanta Area?  Call or e-mail me at 678.522.9161 or



Comments (37)

Suzanne Otto
Six Twenty Designs - Lansdale, PA
Your Montgomery County PA home stager

Great post! I just posted something similar to the efforts a real estate agent puts in. You do it because you love it. There's no better reason.

Jul 03, 2013 11:38 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I remember the first time I saw a Real Estate agent...I thought them more important (or on par) with movie stars

Jul 03, 2013 11:50 PM
Dori Kay

I couldn't agree with you more Deborah.  Thanks for sharng.

Happy 4th of July!

Jul 04, 2013 12:03 AM
Sharon Miller
RE/MAX Platinum - Crane Hill, AL


The "why" question is a good one. I thought about my own situation, "why do I do what I do" (second/vacation home waterfront real estate sales). I enjoy the challenge and opportunity to share my knowledge as it relates to helping others achieve their dreams. Selling secondhome/vacation properties is a unique experience, one which has its own peculiarities. There is a big difference in one's perception when you consider the following, "do I sell homes to/for people, or am I responsible for helping others achieve their dreams?"

Jul 04, 2013 12:09 AM
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty





Happy 4th of July to all our ActiveRain friends.





Jul 04, 2013 12:16 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Good morning Deborah - great post and I couldn't agree more! There's tremendous satisfaction in helping people find their homes, and I love that every day is different!

Jul 04, 2013 12:41 AM
Lori Bowers
La Quinta, CA
The Lori Bowers Group

Your passion shows.

Jul 04, 2013 12:57 AM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Great post, Deborah! I know a lot of people roll their eyes when they hear people say we're in this to help people.  That's truly my driving force.... make people happy with the realization of their goals becoming reality and create raving fans.  The independence and unlimited potential are bonus features! Happy 4th!

Jul 04, 2013 01:04 AM
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

It continues to be an experience with each new client. Thanks for the business

Jul 04, 2013 01:44 AM
Jay & Michelle Lieberman
Keller Williams World Class - Agoura Hills, CA
Creating Calm in the Buying and Selling Chaos

I think you nailed it.  We are more than just middle people in a transaction.  We have to be a therapist as well most of the time as it is incredibly emotional for our clients on both sides.

Jul 04, 2013 01:55 AM
Mitch Muller - Charlotte NC Real Estate
ProStead Realty Charlotte, NC CRS SRES - Charlotte, NC
Certified Residential Specialist

I agree with you 100% Deborah! Your enthusiasm and passion for this business really shows!

Jul 04, 2013 02:03 AM
Nikkia Lucas Hill
Atlanta's Absolute Realty - Atlanta, GA

Deborah  I love this post.  I agree we have to love what we do sometimes things are tough but, when you love what your doing its all worth it.

Jul 04, 2013 02:25 AM
Bill Reddington
Re/max By The Sea - Destin, FL
Destin Florida Real Estate

After 24 years of it I think I have a love hate relationship with Real Estate. Right now I love it.

Jul 04, 2013 03:47 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

When our clients rely on us and want us to REPRESENT them in the real estate transaction, this is why we do it.  The majority of people don't represent clients as a living.  We do.  There's so much in just that along!  

Jul 04, 2013 04:54 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

There's a lot of joy in helping buyers and sellers achieve their goals of homeownership. There's nothing quite like it. I plan a small part in all the joy they will experience in their new home for years to come.

Jul 04, 2013 06:43 AM
Morris Massre
Pembroke Pines, FL
Real Estate Instructor Broward County Florida

It is very apparent that you love your job.  I'm sure it shows when you are with your customers as well.

Jul 04, 2013 10:06 AM
Eric Nelson, III
Silicon Valley Capital Funding - Campbell, CA
Eric O. Nelson, III



Great simplified insight. Having a story about what we do every day is critical to doing our best for each client.


Clients also have a sense of whether we are in it for the money or for the care of the client. To me, the money comes AFTER we take great care of a client, and that can only happen if we are passionate about what we do.

Jul 04, 2013 10:52 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I think that you definitely have figures out your "why."  It is a good question to ask each and every day!

Jul 04, 2013 11:28 AM
Ralph Gorgoglione
Maui Life Homes / Metro Life Homes - Kihei, HI
Hawaii and California Real Estate (310) 497-9407

Yes, helping people is the best reason to be in the real estate business! It's amazing to think of all the hats we wear in a day to accomplish our goal, but if we do our job right, then our cusotmer's happiness becomes our own.

Jul 04, 2013 12:31 PM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

It is a service style business that we have and I love it, selling the American dream.

Jul 05, 2013 01:03 PM