Write a Better Listing Description – Be Seen Better!
Studies and surveys show the thing a website visitor sees first and views the longest online is the initial photograph, and followed in second place the property description. Studies show that an agents’ property description is being heavily scrutinized and that viewers are paying close attention to the description of the homes amenities, square footage etc.
“Real estate agents’ comments, can be a turnoff or turn-on, and that’s why Realtors must be aware of how they input the homes information because the last the a Realtor wants is to be overlooked because they used all-capital text and glorified adjectives.
Of course, descriptive text is a main focal point for would-be buyers, and that’s why it is vital Realtors do a useful listing description. It is essential to remember, “when an agent remarks are compelling & useful they get more buyers paying attention.
As the Wall Street Journal reports, Realtors that use all caps to describe a property is an instant turnoff! The main reason using all caps is a turnoff is because it seems like they are being yelled at & as far as I know “no one likes to be yelled at! So please do yourself and your sellers a favor and don’t use all caps when describing the property.
The best way to describe the details of a home is by telling a simple story about the home. Be careful of using “real estate lingo.” The last thing you want is for readers to have deciphering issues; how do you expect a home buyer to figure out real estate lingo? It should not take readers awhile to decipher your code, just use the space you are given to describe property facts, use one or two unique feature and highlight them. You don’t have to be a professional writer, but you do have to be professional about what you write.
Do your sellers and yourself a favor when imputing a listing description, “the better you can tell a story and the less you spew-up useless information the longer you have eyes viewing the property and the quicker it sells…
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