Google likes Pinterest, I opine. You should too!
There is great authority behind social media, as most of us know, when we attempt day in and day out for those search inquiries to find us. What is Google saying about Pinterest?
After a recent review of my Pinterest Profile and Boards, I’ve noticed the various page rankings that Google has assigned to my Profile and Boards. I knew that my Boards had been coming up in Google search results which, I’ve been happy about yet, I never took a close look to see if Pinterest had assigned page rankings, until today.
My Pinterest Profile ranks higher than my top Boards and these top Boards show as being one rank lower while, some Boards have no ranking at all other than a “?” mark. None of my Boards have the highest ranking of my Profile so, I”m unclear as to how my Profile page ranking has been established.
After careful analysis, it appears that my well established, older boards, with keywords, with more followers, links to my sites and hash tags have a higher page rank value; for example my “Coral Springs Real Estate” Board. However, when I take a look at one of my newer Boards with no keywords, no hash tags, no links and a similar decent following, it has the same page ranking as my well established, with keywords, with more followers, links to my sites and hash tags Boards; it is just a fun quirky Board called “Under foot”. I’ll then look at some of my other Boards that are well established, older Boards with more followers yet, no key words, no links to my sites or hash tags for which I’m normally using, and they don’t have a page ranking at all, just that question mark: (?).
Then there are the subject matters that a lot of Pinners are interested in which, will help you in increasing your page rankings; for example, my “Our Unconditional Friends - Dogs” Board is all about dogs and there are dog lovers everywhere so, that Board is ranking my Dog Board the same as my other ranking Boards. I imagine if you’re a Cat lover that this would also have a strong following thus higher ranking if your other Boards ranked well.
I’m by no means amongst the likes of those who have huge followings in the 100’s of thousands with huge followings who clearly rank higher, as believe me, I’m happy to have a ranking at all with my less than 800 followers at the time of me writing this. The highest ranking that I’ve run across is for a major Brand such as Whole Foods Market whose profile is ranked 6, Martha Stewart is ranked 5, HGTV is ranked 5 and the BIG Z is ranked 5 and the BIG T is ranked 4 , Core NY is ranked 3 and Pinterest Co-Founder Evan Sharp is ranked 7. My point in showing you the rankings of these Big Brands is that we as the little girl/guy can get close to these Brands, as we’re not far off, if you commit to making Pinterest part of your social marketing strategy.
At this point, my findings are not crystal clear to what Google “likes” or finds relevant with my Pinterest Boards, as there appears to be exceptions yet, I could make some basic assumptions from my findings.
I would conclude and opine, that my Pinterest Profile and Boards are being ranked by Google because I’m using keywords that are relevant for my Real Estate business, I use descriptions with hash tags in my Board descriptions, have a good following while continuing to grow my following and steadily employ pinning in my business while pinning on what interests a typical Real Estate customer. And lastly, I comment on the pins trying to encourage engagement amongst the Pinners after all, social media is about being social.
Will it happen overnight for you? No it won’t, as I’ve been on Pinterest for about 1 year and 3 months. In fact, would you believe that I first met Debbie Gartner, The Flooring Girl, on Pinterest before, I ever knew her on Active Rain. Debbie is great and does well with Pinterest too, as you can check her Boards too. There are many other active Real Estate Agents too that I know on Pinterest who do a great job and there are too many to mention here, they know who they are :)
So if you believe in the authority behind social media and want a search inquiry to fnd you, then I’d recommend that you add Pinterest to your social media strategies to grow your business. It’s never too late to start. Happy Pinning!