Top 15 Listing Lead Strategies

By
Education & Training with Executive Director of Education at eXp Realty
https://activerain.com/droplet/4qRn

There are always going to be changes in the real estate market depending on the geographic locations and the demographics of any given area. Sometimes it's a buyer's market, sometimes it's a seller's market.  In today's current real estate market, there seems to be a lack of inventory across the country. Many consider this to be a seller's market in that sellers can get more traffic, higher prices, and close transactions faster due to multiple offers since there are fewer homes available.

In a buyer's market, you'll spend time and effort trying to expose the abundance of homes available to the ripest and most likely candidates who are in the market to purchase.  This target marketing approach is nothing new, but the strategies and tools have changed. Since the market is considered a seller's market right now, here's a survival guide for real estate agents wanting to increase their listing inventory in this low real estate inventory market.

If every agent that read this simply applied just 1 or 2 of these listing lead strategies successfully to their real estate marketing and business plan, together we could turn this market around and make sure that NO BUYER gets left behind in a multiple offer situation or bidding war!

Recorded Video Replay Here: http://www.youtube.com/watch?v=WA-bc6F8xT0

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. David Saks 07/18/2013 01:13 PM
Topic:
Real Estate Best Practices
Groups:
Realtors®
The Art Of Marketing You
The Lounge at Active Rain
Out Of The Box!
Real Estate Technology
Tags:
target marketing
finding sellers
listing strategies

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Rainer
8,818
Joe Romero
Advance Windows And Doors - Los Angeles, CA
Joe

Great list followed by very good stuff Brad! Really appreciate your Zillow idea. Your give suggestions are just fabulous! Thanks for sharing.

Jul 17, 2013 07:37 PM #26
Rainer
11,566
Michelle Vickers
HER Realtors Worthington 614-353-3698 - Worthington, OH
Prompt Professional Proactive

Great advice on generating listings. I am going to talk to my Broker today about the idea of successful agents who know longer work for us and see if I can't get a buyer list! I also liked the Zillow idea and did not realize they had a "make me move" campaign. Thanks!

Jul 17, 2013 08:54 PM #27
Rainer
115,624
Kelly Taylor
Keller Williams - Lakewood Ranch, FL

Great post, thanks for the info

Jul 17, 2013 09:05 PM #28
Rainmaker
1,943,002
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Supply, something to sell is king. Follow up and hustle, service will bring those buyers into your marketing tent if done creatively, loaded up like a prime rib, surf and turf buffet that is appealing, causes drool and jaw dropping to happen.

Jul 17, 2013 09:19 PM #29
Rainmaker
133,940
Kevin Henry
Henry Realty - Fort Wayne, IN

good information. We could all use a little brushing up.

Jul 17, 2013 10:13 PM #30
Rainer
174,571
Betsy Schuman Dodek
Washington Fine Properties - Washington DC Area Real Estate - Potomac, MD
SearchPotomacHomes.com

Brad, this was one of your best posts!!! I am going to try a few of the tips today :)

Thanks and hope you are having a wonderful summer!

 

Betsy

 

 

Jul 17, 2013 10:16 PM #31
Rainmaker
4,432,093
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
Thank you for sharing the great tips. I will try some of them soon.
Jul 17, 2013 10:23 PM #32
Rainmaker
1,765,876
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Seems like the search functionality on Facebook has changed. I don't see any option to search status updates. Can anyone confirm this?

Jul 18, 2013 03:54 PM #33
Ambassador
798,828
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

John - it's working fine for me on my FB page....

Jul 19, 2013 04:16 AM #34
Rainer
16,903
Darrell Hudiburgh
Berkshire Hathaway Home Service Michigan Real Estate - Clarkston, MI
Darrell

Great Presentation Brad.  I sent you an email on  what it actually did for me JUST TODAY

 

Jul 19, 2013 08:15 AM #35
Ambassador
798,828
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Thanks Darrell, I'll check it out...

Jul 19, 2013 08:41 AM #36
Rainer
21,295
Natasha Hunter
eXp Realty - Raleigh, NC
Realtor, Note Investor

Wonderful tips. Thank you. 

Jul 21, 2013 11:49 AM #37
Rainmaker
35,696
Dondra Parsons
Southern Premier Living Realty powered by eXp Realty - Pinehurst, NC
Realtor®, ​ABR®,​ MRP®

Awesome tips!

 

Jul 23, 2013 06:13 AM #38
Rainmaker
743,438
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Excellent post, Brad. I have seen the Zillow 'make me move,' however, so many times the dollar amount was so unrealistic. After reading your post, I will recheck my thinking on this. So many great tips, points, suggestions and very motivating as always. Would you loan me your brain for a day :)

Jul 27, 2013 03:10 PM #39
Rainer
16,903
Darrell Hudiburgh
Berkshire Hathaway Home Service Michigan Real Estate - Clarkston, MI
Darrell

Follow up Brad  from 2 weeks ago. 

I have  listed  4 Make me move house . 2 over 480k and both sold.  I also was able to be honored to represent them as their buyers agent for their new homes.  One already set for closing . other 3 are still looking for the right home for them.  I make it a point to contact 10 Make me move prospects a  week.  As can see I am converting 4 out of the 10.

I have just as this morning received a referral from one of the Make me move sellers/buyers that Their neighbor wants me to list their house. I never even had the opportunity to place my Sign up . So the referral is a MAJOR bonus. 

This is for the new agents like me( I am 2 months to the day from receiving my license.)  It works , I still follow up with  my Mailings, and SOI but this is another avenue that I can work and no cost involved except dedication and strong listing Presentations.  I have surpassed my million dollar sales goal I set to have by end of year. goal has been changed to 2.5m now.  I am avg  2 closings a month and shooting for 1 a week.   I can not stress enough to attend any Webinar Brad Has, the info is invaluable.

 

Aug 02, 2013 03:13 AM #40
Ambassador
798,828
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Darrell - word: Awesome!! 

Imagine if you applied all 15 of these listing lead strategies to your real estate marketing and advertising business plan? :-O

Aug 02, 2013 06:07 AM #41
Rainmaker
806,889
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Brad I know about "Make Me Move". But you are right about the lack of inventory currently available. DC Real Estate Market is super Red hot. I will listen to this later. Thanks for sharing Brad.

Sep 07, 2013 10:15 AM #42
Rainmaker
806,889
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Anniversary Prospecting-LOVE THAT IDEA BRAD. MATTER OF FACT I AM GOING TO START WORKING ON THAT THIS WEEK BY DOING A RESEARCH ON THE HOUSES THAT SOLD WHILE I WAS AT MY TWO PREVIOUS REAL ESTATE BROKERAGES. And in three years do it with my last brokerage.

Sep 07, 2013 10:21 AM #43
Ambassador
798,828
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Lanre - thanks for stopping by and checking out these listing lead ideas. Of the 15 I shared, I know many agents that are and have been successful at each of them depending on their local markets. Good luck my friend, I'm sure you'll do well.

Sep 09, 2013 01:07 AM #44
Rainer
7,071
LEADcore VisualShows
VisualShows - Gilbert, AZ
National Prescreened Listing Leads Provider

Some good ideas Brad, thanks for the video!

For 7 years, we have helped over 12,000 realtors, lenders and LO's nationwide market themselves and their listings with 27 different free tools. Some of the free features include syndication to over 200 classified sites, custom blog with auto posting, youtube integration and personalized commercials. You can sign up free at www.VisualShows.com to take advantage of these tools yourself. We also have very affordable custom campaigns where we generate you a set amount of prescreened listing leads every month. Message or call me for more information. 

Oct 09, 2013 06:02 AM #45
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