Marketing Tips for Realtors - Branding Yourself

What's Branding?

It's not a slogan. It's not an advertising campaign. It's not putting your photo on your business card. Kim T. Gordon, president of National Marketing Federation, says that brand is the distillation of whatever you want people to remember most about you.

Your brand should illustrate who you are and what a potential client can expect from you.

Don't just list your accomplishments. Your benefit statement, as Gordon calls it, should clarify what clients receive, not what you offer. In other words, from the clients' perspective: don't sell what you've got, let the prospects buy what they need.

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