Staging a Modern Condo in Indianapolis: Showcasing the Space

Home Stager with Home Matters Property Stylist Group, Indianapolis, Indiana

In Indianapolis, traditional is the general decor theme, but in downtown Indy,  430 N Park Ave, Indianapolis provided a great break from the usual. This modern condo, listed by Susan Miller an FC Tucker Realtor, had unique features that set the tone for this professional stage.

Showcasing the space in a modern downtown condo

Modern lighting, open beams, exposed brick and pipes convey an absolute modern feel in this downtown Indianapolis condominium. While we find the majority of our homes require more traditional furnishings, art, and accessories, this project was unique and would require youthful colors and sleek lines. The size of the space meant creating multiple functions so that every square foot was maximized.

modern condo in Indianapolis staging a modern condo in indianapolis

Warm, rich colors helped to convey a modern feel, while still keeping that traditional vibe that Indianapolis is known for. Clean symmetrical lines emphasize the built in shelves, windows, and bricks.

Creating a successful stage in downtown Indianapolis

The staging helped convey lifestyle and function for Indianapolis home buyers and this condo went under contract in only 21 days.  Sellers who understand that proper merchandising will save them thousands in carrying costs and price reduction chose the number one Indianapolis home staging company, Home Matters, LLC. Call us today to find out how we can help you sell faster and for the maximum sale price. View our 2013 Home Staging Statistics.

Posted by


Home Matters is a home staging company that offers services for both occupied and vacant homes. We work with all budgets and have received Angie's list highest rating for the past three years. Visit Home Matters website for more information.

Comments (14)

Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging,

LOVE it Linda! I love the simplicity and clean lines. What a cool space and you definitely helped a buyer envision their lifestyle here.

Jul 11, 2013 09:15 AM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

Love the way you defined this space to show the benefits of living here.  An open empty room is always a challenge for buyers.  The desk is an excellent idea and use of space, everyone needs a designated area for a computer.  I've love the exposed bricks and wood ceilings and the way you updated it with modern furniture yet it still has a warm and inviting feel.  

Jul 11, 2013 10:48 AM
Linda Barnett
Home Matters Property Stylist Group, Indianapolis, Indiana - Indianapolis, IN
Home Matters Indianapolis Indiana

Karen - The space sold quickly, which shows that buyers definately responded positively. 

Cindy - Thank you. Who doesn't have a computer and printer today? They need to know the space will not only be beautiful, but functional as well. 

Jul 11, 2013 01:08 PM
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

Linda - your furniture choices were spot-on, given what you told us your area seems to prefer.  Congrats!

Jul 12, 2013 04:41 AM
Aaron Hofmann
Atlanta Communities - Smyrna, GA
aka Mr. Smyrna Vinings

I always love to show homes that have been staged. Buyers love them as they don't have to visualize past all of the stuff and clutter. And if the home is vacant, then it gives them a sense of the space and how their furniture may fit.

Jul 13, 2013 11:11 PM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

You created great use of space for buyers to see themselves living in this condo. Not surprized it went under contract so quickly. 

Jul 14, 2013 10:59 PM
Sally Weatherley
Vancouver Home Staging, Home Stager Vancouver, B.C

Linda -Love the zones you've created.  The living room zone and the office zone.  Looks great!

Jul 17, 2013 03:21 PM
Linda Barnett
Home Matters Property Stylist Group, Indianapolis, Indiana - Indianapolis, IN
Home Matters Indianapolis Indiana

Julia - thank you for the feedback. Given that it sold quickly, we feel confident that we helped buyers connect with the condo. 

Aaron - I agree. It's always great when a Realtor can advertise that a home has been professionally staged in the agent's notes because they know that the buyers will enjoy it. 

Michelle - Thank you for the kind words. You always do beautiful work so I appreciate it. 

Sally - When you don't have much room, it's great to break them down into zones like this. I know you do a lot of spaces where that's necessary. 

Jul 18, 2013 07:51 AM
Kristin Hamilton CA REALTOR
Berkshire Hathaway California Realty - Beaumont, CA
(909) 557-6966- Specialize 55+ Communties Banning

Hi Linda,

I like the brown tones and the floors are so pretty and compliment the room and its furnishings. Great job.

Jul 19, 2013 04:46 PM
Linda D. Pufford
Stage with Divine Style - Home Staging - Novato, CA
ASPM, Marin/Sonoma Home Stager

Hi Linda,

You did a fabulous job staging this home.  I really like the style and color of furniture that you used...  it really complemented the home!

Sep 16, 2013 01:58 PM
Wendy Tomm
Beyond the Walls - East St Paul, MB
CCSP, RESA-PRO, BBB - Wpg Realtors

Really nicely done Linda.  You define the spaces and created a great flow with perfect functionality.

Jan 20, 2014 07:18 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

absolutely a positive result on this listing by using the correct merchanidising techniques.  Kimo Stowell was the first person that I read using that term and he was absolutely spot on. Great post.

Apr 06, 2014 06:56 AM
Kate Jahnson
Home Stage Home - West Linn, OR
Home Stager

Lovely transformation of a blank slate.  Beautiful job. Thanks for sharing.

Jul 13, 2014 02:52 PM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Linda, I like the contrast of the dark finish on the furniture against the white walls.  The dining area light fixture is unusual and helps define the space. 

Feb 23, 2015 02:14 PM