Why is Facebook RE-directing traffic to your competition?

Services for Real Estate Pros with Virtual Pictures Corp. (VPiX)

Facebook is testing the water on a sneaky re-direct on people coming to your business page and it's starting to make folks a little mad.  In fact,  one agent I spoke with was clearly pissed off about it.


Here's what's happening.


I go to my Facebook page today and I click the top drop down link to see who's invited me to visit their Facebook page.


Facebook Notifications


Amy Boehm is the first in my lise and she invited me to LIKE her page. So I clicked and this is what I see next below.




Wait. Who did this to me.  Does Amy know about this?  Why am I getting all of these other REALTORs on Amy's page.  Did they pay Amy for this?  I don't think so.


I then click on Adam Wilson, and I go to his Real Estate Facebook page. Okay, he's not a REALTOR inside Amy's same town. So okay, maybe no real threat here.


I go back to Amy's Facebook page and the six redirects are now gone. 


Facebook redirects gone


I've spoken to a few dozen other agents and brokers and they seem upset about this too.


What's your two cents on this Facebook marketing thing?  Evil?  Or does anyone care?


Posted by

Bart Wilson | CIO
Virtual Pictures Corp (VPiX®)  
iPhone: (719) 645-9940  |  Skype:  vpix360 


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Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I don't look to Facebook to generate me business... it's more of personal/social platform for me and many of my past clients are there with me. But I don't look to my relationships on Facebook to generate me business. It's the personal connections that will do so outside of Facebook.

Jul 13, 2013 09:16 PM #47
Russell Lewis
Realty Austin, Austin Texas Real Estate - Austin, TX

Thanks for the warning...it is kind of counter productive and makes me want to avoid this in the futyre. Funny, but Boerne is just south of me and the page is not really indicative of the area...

Jul 13, 2013 09:30 PM #48
Larry Lawfer
YourStories Realty Group powered by Castles Unlimited® - Newton, MA
"I listen for a living." It's all about you.

If FB is your main source for leads, you are doing some things wrong with your marketing.  It is not like your competition is invisible out there, but I do understand the sting of them showing up on your own page. I used to have a dog who alerted me the minute someone stepped on the property.  He was a good dog that way.  Clients have so many choices and so many ads put in front of them daily. Make your Value Proposition stand out and you will have more opportunities.

Jul 13, 2013 10:03 PM #49
Carolyn Shipp
Source 1 Real Estate - Mineral Wells, TX
Mineral Wells Texas Real Estate

I don't use FB to generate business.  We are a small town and it's not the place to post things about real estate.  Just like twitter isn't used much here.  Most of the way we generate business is through signs and the internet sites like MLS, REALTOR.COM, etc.

Jul 15, 2013 01:49 AM #50
Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Your agent under the sun

Bart, that's the risk we are taking by joining the social media bandwagon. Thank you for sharing this with the Active Rain Community! Aloha!

Jul 15, 2013 06:20 AM #51
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Photos do not seem to be working.  Facebook is not something I use too much and was a little unclear what the issue is, but I am interested as working on Facebook is big on my to do list.

Jul 15, 2013 07:50 AM #52
Joan Defenbaugh
Keller Williams Capital Partners Worthington & Northwest Columbus - Columbus, OH
REALTOR® Defenbaugh TEAM

Are business page owners paying to be placed in that position on other pages? 

Jul 15, 2013 10:36 AM #53
Nancy Ortega
RE/MAX GOLD - Fresno, CA
Nancy O.

Is there anything that can be done about it?  Can we submit a complaint?  After all, withough facebook users, big companies would not pay to advertise on their website and facebook would be out of business.

Jul 16, 2013 04:49 PM #54
Nancy Ortega
RE/MAX GOLD - Fresno, CA
Nancy O.

I just recieved a message from facebook. 

Basically they want me to pay them $40 a month to get advertised.

Jul 16, 2013 04:55 PM #55
Andrea HoffDomin
Florida Dream Homes Realty - Fort Lauderdale, FL
- in Real Estate always on your side!

I had this issue with advertisement too and in my case it was a virus. My techy was able to find the problem very quickly and corrected it.

I do not tolerate such advertisement and I am very careful what I like or allow. The 'bad guys' are using such techniques to get what they want.


Jul 17, 2013 10:36 PM #56
Graziella Bruner
NCS Premier Real Estate - Detroit, MI
Associate Broker - Serving Wayne & Oakland County

Thanks for sharing these tips - Leads come from various sources, so I guess it's a matter of what's more important to you and how does one generate leads.  I believe what's for me will be for me.

Jul 26, 2013 12:40 AM #57
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h
Of course brokers and realtors won't like this, it consumers will. As consumers we all like choices and convenience. The only way to avoid his is to direct the traffic to your own website where you can control the content.
Jul 26, 2013 01:32 PM #58
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

That's sneaky indeed, Bart. But not much online is really free. The site owners will find a way to capitalize on your content if you use their platforms.

Aug 20, 2013 01:19 PM #59
Toni Weidman
Sailwinds Realty - Trinity, FL
20+ Years Selling Homes in New Port Richey, FL

Very interesting and also sad that Facebook has to do this. I'm sure those people are paying for those positions.

Aug 23, 2013 03:31 AM #60
Captain Wayne - Rowlett Real Estate School
REcampus Fully Accredited Florida ONLINE & Classroom Training in Destin, Pensacola Florida - Panama City Beach, FL
Rowlett Real Estate School / Owner and Instructor

I can't say I have ever got a whole lot out of Facebook.

Sep 23, 2013 01:28 AM #61
Terri Woods
Benton, Linn and Douglas Counties - Days Creek, OR
Selling Homes and Land in Oregon

I agree with many of the comments. FB is where the Millenialists get their information. I dislike FB and am really trying to figure if I really need it in my business. 

Oct 12, 2013 06:48 PM #62
Raymond Denton
Homesmart / Evergreen Realty - Irvine, CA
Shady Canyon Specialist

If I was paying for that service, I'd be upset.  If I was taking advantage of the service for free, I wouldn't be upset.  They'll probably be sending me an email soon, telling me the paid version wouldn't include the other Agents.

Oct 13, 2013 02:43 AM #63
Rekha Vyas
Keller Williams Realty of Brevard - Melbourne, FL

I di not know about this. Thanks for the post. I do have a business page though mostly I use this to catch up with friends. 

Oct 13, 2013 04:50 AM #64
Sheree Holsey
Sold Buy the Sea Realty - Hampstead, NC
I am Happy to Help You Find your Way Home!

it is what it is.. the game is set... guess Ill just do my best to stand out!  :)

Oct 24, 2013 11:49 PM #65
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

The importance of doing stand alone websites, blog platforms and video channels is the only way to stand apart from the herd of others wearing the blue and gold R. Shine brighter, swim deeper, do a better job and the online experience will keep that buyer, seller coming back for more. You can buy a spot near your competition, but organic home made, hand crafted online works rock and rolls, locks and loads for more marketing punch all the time.

Nov 10, 2013 11:59 PM #66
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